2. What is my secondary research?
• This part of the task involves viewing
statistics which have been supplied by the
following website:
http://boxofficemojo.com/genres/chart/?id=
superhero.htm
• This presents a list of movies since 1978
and numerically orders them in terms of
success.
3. Top 5 superhero Movies
• The picture above shows the
five most successful films to
date; these statistics involve
superhero genre films since
1978 and how much they
made in the box office.
5. Iron Man
• The fifth best selling superhero film of all time is
Iron man.
• Reasons as to why this film was so successful
was because of the big name actors in the film,
the film stars Robert Downey Jr who is a big
name actor and has starred in many blockbuster
films.
• Similar to the dark knight, iron man managed to
retain some sort of reality in the character, this
would make the film more appealing and puts it
into a more niche market compared to other
super hero movies such as Spiderman.
6. Iron man (Continued)
• In terms of development, the writer for Iron man tried to
make a unique story line which didn’t get too repetitive
and “dull” it turned out to be a huge success in the box
office
• I think that this film will appeal to all audiences from
children to adults, the character is diverse and the story
is action packed which is required for any successful
movie
• Iron man is a marvel production, marvel is one of if not
the largest superhero movie producers, they originate
from comic books and have progressed to work with film
companies, in iron mans’ case it was produced by
“Paramount Pictures” which allowed them to have a
large budget.
7. Iron man (continued)
• In every good superhero
film you need a villain, the
producers had a tough
time picking the villain,
but it was eventually
revealed that the villain
was “obdiah stane”
• This added binary
opposition in the film
which is fundamental in
any super hero film.
9. Spiderman 3
• Spiderman 3 is the last of the trilogy and
comes in at number 4 in the all time list of
superhero movies, the Spiderman trilogy
was an extremely successful franchise,
which appealed to a large audience.
• This film actually took in the most of the
trilogy in the opening week but made the
least overall in terms of gross profit.
10. Spiderman 3
• Arguably Spiderman 3 was the worst of
the trilogy, it received some harsh reviews
and was ranked the lowest of the three by
far on the IMDB website, but still it
managed to generate a large amount of
sales, there are many reasons as to why
Spiderman 3 will have generated so much
from a film that was heavily criticised.
11. Success from bad reviews
• Some reasons as to why Spiderman 3 grossed
so much:
• It’s a marvel based film, marvel generates a lot
of money just through their name, it will attract
fans from all across the globe.
• It was also distributed by Sony, another
worldwide franchise.
• The storyline included a variety of Spiderman’s
big name enemies such as “sandman” and
“venom”, these would be big selling points for
fans of the Spiderman comics.
12. Binary opposition
• As Spiderman is a superhero
movie, it needs some sort of
binary opposition to keep the
film interesting, there is bucket
loads of this in the film and it
appeals to the audience
• The choice of the binary
opposition was really wise and
attracted loads of attention
• Also Spiderman 3 was a
success in the video game
department which would also
generate large amounts of
profit.
13. Spiderman 3 (Continued)
• Spiderman 3 had a large budget which
was $258 million, this would also allow the
producers to advertise and make other
products to maximise their profits.
15. Spiderman 2
• No.3 is Spiderman 2, this will have
generated a lot of excitement from the
original Spiderman film being released
• This was the second film in the trilogy and
it was rated as a 7.8 by IMDB, this is a tiny
improvement from the rating that was
given to Spiderman in the first film, so this
film can be seen as a success.
16. Spiderman 2
• Spiderman 2 was made in to a large
franchise, with a videogame release which
was extremely popular and released
around the time of the film, this allowed
there to be some excitement about the film
and this will have generated a younger
audience, and also generated a “second
wind” for viewings for the film.
17. Spiderman 2 (continued)
• The director looked to make an
enthralling film and included a
bundle of binary opposition,
allowing the film to be a free
flowing action sequence
• Unlike a typical superhero film it
has a few twists and turns which
will appeal to the audience and
keep them on the edge of their
seats.
18. Spiderman 2
• Spiderman had a large budget of $200
million which made it a large blockbuster,
this would also have generated a large
audience.
20. Spiderman
• Spiderman is the second best grossing
film from 1978 – present, this film was long
awaited and highly anticipated
• It generated a lot of word-of-mouth and
had large take ins on its opening weekend
• This was the first ever blockbuster
Spiderman movie and therefore was a
massive success
21. Spiderman
• Sam Raimi wanted a traditional feel to this
movie, and therefore had to have
Spidermans biggest enemy for this which
is the green goblin, this alone would attract
many fans
• Many fans of the marvel comic would’ve
been queuing up to see this film and it
managed to get nearly $115 million on its
opening weekend
22. Spiderman
• As with the rest of the trilogy it was made
into a large franchise which included a
video game which would also attract a
younger audience.
• Introduction of the green goblin I felt was
key in this movie, he is arguably
spidermans arch nemesis and it was a
good decision to put him in this film
23. Binary opposition
• The choice of binary
opposition for this film
was fairly obvious, but
also a good business
idea.
• This character
attracted many fans
from across the
globe.
25. The Dark Knight
• The dark knight is the most successful film to
date, it was made famous for many reasons but
also because of the tragic death of heath ledger
who played the joker
• The film was made in memory of heath ledger
and that alone will have made people want to
watch the film.
• The film had been rated 8.9 by IMDB which is
the highest rating out of all the other four films
which consist in the top five.
26. The Dark Knight
• The sequel to this film was highly
anticipated and appealed to everyone, it
managed to gross $533,453,58 which is
the highest grossing film which is the
eleventh highest grossing film of all time.
• This film was a huge success and grossed
much more than the previous “batman
begins”
27. The Dark Knight
• The Dark knight had
loads of binary opposition
with the arrival of “The
Joker” and later on in the
film “Harvey Dent (Two
Face)”
• The Joker had an award
winning role as acted by
Heath Ledger, and with
the death of this star
shortly after the films
release generated more
publicity.
28. The Dark Knight
• The Dark Knight also had been filled with big
named actors, such as Christian Bale, Michael
Caine and Morgan Freeman, this will also have
added more anticipation and attracted more
people to watch it on the big screen.
• Merchandise was released to make the film
generate more popularity and attracted more
people from across the world.
30. Films in the near future
• Three superhero films coming soon are
highly anticipated and are big blockbuster
movies, these three movies are “The
Avengers”, “The Amazing Spiderman” and
“The Dark Knight Rises”
• Two of these films are Marvel productions
and “The Dark Knight Rises” is DC
Comics.
31. The Avengers
• The Avengers is a Action filled superhero movie
and consists of a consortium of marvel based
superheroes
• This film is expected to be really successful in
the box office as it stars many marvel
superheroes which has never really been done
before.
• The film is being released on the weekend of the
4th of may 2012 and is set for a grand opening.
32. The Amazing Spiderman
• The Amazing Spiderman is a totally new concept
to the Sam Raimi Trilogy
• With Sam Raimi’s film setting the bar, this film
has already got a little publicity from the previous
films also it is completely different compared to
the previous films, this will be a big selling point
as it will be fresh and modern.
• There are however a few floors in this film, it is
being released shortly before “The Dark Knight
Rises” and may face some competition, which
might just affect box office sales.
33. The Dark Knight Rises
• This is expected to be a massive hit in the box
office, as it is the sequel to “The Dark Knight”
which is the highest grossing superhero film of
all time, trailers of this film have been circulating
for a while in cinemas in an attempt to attract
audiences and generate excitement.
• There will be no Heath Ledger influence on this
film so it may lose some interest but the director
has cast some more actors to try and fill the big
gap that was left by Heath Ledger.
35. Star Actors
• Star actors can be massively influential to any
film being a success, if a film is filled with big
name actors then it will attract more fans
• This was key in “The Dark Knight” being so
successful, as it had many blockbuster actors
along with extra publicity with Heath Ledger.
• Star Actors can also promote your film as they
have millions of followers across the globe and
they instantly become an attraction. They will
also add their “X Factor” to their role which will
want to make people see their portrayal of the
role.
36. Star Directors
• Star Directors can also have as much of an impact as a
star actor would.
• A prime example of this would be James Cameron, who
directed the Titanic who then spent many years working
on a revolutionary film know as “avatar” which is the best
grossing film of all time
• James Cameron had a huge influence on this film and
many people went to see this spectacle purely because
he directed “the titanic”
• Other big name actors can attract audiences such as
Steven Spielberg and Tim Burton who are household
names.
37. Primary Research
• I was told to investigate further into what the audience
would feel is good ingredients for a superhero film and
which aspects people like most, and the results were
similar within the few people whom I asked.
• The questions consisted of;
1. what do you like about the superhero genre?
2.What do you dislike about the superhero genre?
3. What do you like about the plot?
4. what do you dislike about the plot?
5. what do you like about the starring hero?
6. what do you dislike about the starring hero?
38. Primary research results, positives
• I interviewed a small group of people and the
results were similar as to what they liked and
disliked about the genre
• The most common answers were that “they liked
the high action and unpredictability”, “high
budgets allowing them to create this big scenes”
• For characters the most common answers were
“like the fact that they can break the law in a
good way” and “they’re admirable and people
would aspire to be them” also “they are bold and
vibrant characters”
39. Primary Research, criticism
• Along with the positives, people had some bad
things to say about the film, the most popular
answers consisted of;
• That they felt that the “storyline could get a bit
boring and repetitive sometimes e.g. Spiderman”
and they can sometimes “be too cheesy and
unappealing to an elder audience”
• For the character what was agreed was that “it’s
too over-exaggerated” and “they can be seen as
vigilante, which could be a bad influence.”
40. Primary Research
• The primary research shows what people
want to see in a modern and typical
superhero film, which was established as
a high action film with the hint of realism
that would make the film a more attractive
proposition.
41. Film Evaluation
• Our objective was to film an introduction
to a superhero film
• We tried to make our film original but
similar to the concept of a superhero film,
we also tried to cover sensitive topics such
as school bullying.
• Prior to this evaluation I posted the video
on Facebook and it generated some
positive feedback.
42. Question 1
• In the set film we tried to make our film
appeal to a niche market, so we aimed our
clip at teenagers, as it contains content
which is unsuitable to under fifteen years
of age
• We took inspiration from the teen based
film Kick-Ass which focuses on a teen
based film who becomes a superhero
43. Question 1
• We decided to have an intro where we
started with a scene that relates to the
characters future, where the character is
everything that he dreamt of, quite like the
film limitless where at the start we see him
being successful and then, the next scene
shows that the person is a loser.
44. Question 1
• As I filmed this scene, I tried to make the
character stand out as somebody that had
a lot of authority, to mislead the audience,
I felt the shot that we used was effective
as we circled around the character to
define him as a figure of authority.
45. Question 2
• Social class is a major point of this film,
the film includes a teenager and he is
discriminated by bullies, this is a negative
representation of a social class, this is a
everyday experience for our character
• This clip expresses how our
hero is unaccepted in school
and is outcast by students
within the school.
46. Question 2
• The bullying scene also shows how gang
life is applied, the scene shows a gang of
people bullying a fellow pupil and then our
eventual hero, this is a negative
interpretation.
• We gathered this idea from
the waterloo road extract
where we saw “rebellious
kids” and we expanded on
that idea.
47. Question 3
• I think that this film could be distributed by
“paramount” as it has funded a film similar
to this e.g. “kick-ass”
• It will appeal to all audiences, and I think it
will be appropriate for overseas
distribution, it also has an
appeal to British audiences
so it may appeal to “working
title” productions.
48. Question 3
• The film should be advertised first and
then distributed in cinemas and further on
to DVD and internet releases.
• The film may also have room to expand
and official merchandise could be released
making the film a franchise.
49. Question 4
• The film will appeal to people the age from
fifteen onwards, it includes teenage
related issues with bullying and lust.
• There is no target gender as it will appeal
to males and females just like Kick-Ass
50. Question 4
• As I posted this video on Facebook the
audience that I’d be appealing to have
given positive feedback and would like to
see more of the film
• As we’ve shown this on
a social network site
people have been able
to access the film online
and the feedback would
suggest it has been
successful in attracting
a young target audience.
51. Question 5
• We tried to make the mise-en-scene a big
part of our production, it shows how a
modern day teenager would dress in
school and how they act with a group of
friends, in a troublesome school
• We used typical school equipment such as
a school bag and outdoor jackets and the
school environment to give it a suitable
feel.
52. Question 5
• In our audience feedback they did
feedback some minor continuity errors
which were acknowledged after the filming
and barely noticeable
• Overall the feedback based on the mise-
en scene was generally positive.
53. Question 6
• Technology played a massive part in the production of
this film
• I was the main technological person as I had experience
with cameras and editing software before, I also had to
learn how to use a audio editing software to use in the
“dream sequence” which was used by virtual DJ.
• I was very able to use the I movie software and able to
work my way around it relatively easily.
• I also had to edit under difficult circumstances as our
group had many technological issues with our mac and
that left us with periods of time in which we couldn’t edit.
54. Question 6
• I could improve my knowledge of using a
mac based editing software by investing in
the software and using it on a regular
basis.
55. Question 7
• Things I have learnt from the production of this is that,
the script will change drastically from the original, we had
to adapt to our situation and work on no budget what so
ever.
• To thoroughly iron out any continuity errors which we
may have missed on the filming side.
• We used the editing software well and we managed to
use that to our advantage to distinguish certain shots
from others.
• We managed to use a good variety of music that
appealed to the target audience and towards the impact
of the scene making it either for comedy or serious
purposes.
56. Question 7
• We could’ve improved if we had more time
to edit our piece properly and to back up
our work regularly so we could have
accessed it on a different computer when
ours was non functional
• Overall I feel we did the best we could with
our given resources and judging from the
feedback given online it turned out to be a
success with our target audience.
