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Define Part 2
- 1. DEFINE - 1209 SEED - HP workshop
- 2. DEFINE II Interpret & Dip Deeper DEFINE IIDEFINE I IDEATE
- 3. Agenda What is “Interpret & Dip Deeper” Recap “Define” Why “Interpret & Dip Deeper” How to “Interpret & Dip Deeper” Recap What Why How
- 4. Basics of Define Recap Recap What Why How
- 6. What is Define “ “ Recap What Why How (d.school bootcamp bootleg) The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights……come up with an actionable problem statement: your point of view
- 7. Where are we ? Diverge Converge Diverge Converge Converge EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Recap What Why How
- 8. Where are we ? EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Find the right problem Find the right solution Don’t know Do know Qualitative / Inspiration Quantitative data / Validation Recap What Why How
- 9. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Don’t know Do know Qualitative / Inspiration Quantitative data / Validation Define the Problem Ready to Implement Design the right thing Design the thing right Recap What Why How Where are we ?
- 10. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Don’t know Do know Qualitative / Inspiration Quantitative data / Validation Design the right thing Design the thing right Recap What Why How Where are we ? Focusing Critical Logical
- 11. DEFINE I Unpack & Synthesize Interpret & Dip Deeper Define I & Define II DEFINE II Recap What Why How
- 12. Interpret & Dip Deeper What is Recap What Why How
- 13. What is Define “ “ Recap What Why How (d.school bootcamp bootleg) The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights……come up with an actionable problem statement: your point of view
- 14. What is Define “ “ Recap What Why How (d.school bootcamp bootleg) 昨天傍晚做的 The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights……come up with an actionable problem statement: your point of view
- 15. What is Define “ “ Recap What Why How (d.school bootcamp bootleg) 需求與洞洞⾒見見 The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights……come up with an actionable problem statement: your point of view
- 16. What is Define (d.school bootcamp bootleg) “ Recap What Why How which 能指引我們 設計出⼈人們想要的產品 “ The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights……come up with an actionable problem statement: your point of view
- 17. Recap What Why How Ｗhat is Interpret & Dip Deeper ? xx x Empathy Findings Compelling Need & Insights actionable problem statement (POV) +
- 18. Recap What Why How Ｗhat is Interpret & Dip Deeper ? xx x 訪談研究資料 需求與洞洞⾒見見 可指引⾏行行動的問題陳述 +
- 19. Recap What Why How Example 有些⼤大學⽣生約會時 ⼩小錢輪輪流付，⼤大錢 各付各的 需要在付費時彼此感 到雙⽅方願意公平付 出，但不⽄斤⽄斤計較 約會時禮尚往來來地請客可以 加深關係，⽽而佔便便宜/算清 楚的感覺則會降低關係 xx x +
- 20. Users’ Data Needs & Insights EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Recap What Why How Ｗhat is Interpret & Dip Deeper ? Problem Statement unpack & synthesize Interpret & Dip Deeper
- 21. Recap What Why How Problem vs. Solution Three Basic Ideas Why–How Laddering Needs & Insights
- 22. Recap What Why How Problem vs. Solution Three Basic Ideas Why–How Laddering Needs & Insights
- 23. What is the “Need” of him ?
- 24. 推倒牆、⼀一個洞洞、鑽洞洞機、電鋸、拉朋友下來來、相機 Solution–Based Thinking 梯⼦子、拉他⼀一把、有⼈人讓他踩、搬椅⼦子、⽤用⼒力力的跳 Recap What Why How
- 25. 梯⼦子、拉他⼀一把、有⼈人讓他踩、搬椅⼦子、⽤用⼒力力的跳 推倒牆、⼀一個洞洞、鑽洞洞機、電鋸、拉朋友下來來、相機 ⾼高度上升 看到牆後的畫⾯面 了了解朋友的想法 想要運動強健體魄 Problem–Based Thinking Solution–Based Thinking Recap What Why How
- 26. 梯⼦子、拉他⼀一把、有⼈人讓他踩、搬椅⼦子、⽤用⼒力力的跳 推倒牆、⼀一個洞洞、鑽洞洞機、電鋸、拉朋友下來來、相機 ⾼高度上升 看到牆後的畫⾯面 了了解朋友的想法 想要運動強健體魄 Problem–Based Thinking Solution–Based Thinking Defining Problem Recap What Why How Deciding Solution O
- 27. Problem–Based Thinking Problem you define Solution A Solution B Solution C Solution D Solution E Recap What Why How
- 28. Problem–Based Thinking Recap What Why How 想看到 牆後的畫⾯面 Problem
- 29. Problem–Based Thinking 想看到 牆後的畫⾯面 梯⼦子 推倒牆壁 拉朋友下來來 搬椅⼦子 Solution Recap What Why How Problem 鑽洞洞機
- 30. Problem–Based Thinking 拉朋友下來來 Ｘ Recap What Why How 想看到 牆後的畫⾯面 梯⼦子 鑽洞洞機 推倒牆壁 搬椅⼦子 Solution Problem
- 31. Solution How? – Generate Solution Why? – Solve Any Problem? Problem Recap What Why How
- 32. SolutionProblem FIT Recap What Why How How? – Generate Solution Why? – Solve Any Problem?
- 33. Recap What Why How Problem vs. Solution Focused Three Basic Ideas Why–How Laddering Needs & Insights
- 34. Insight 洞洞⾒見見 (d.school bootcamp bootleg) “ “ It is this synthesis of your empathy work that gives you the advantage that no one else has: discoveries that you can leverage to tackle the design challenge; that is, INSIGHT. Recap What Why How
- 36. Fact / Observation Need Insight 現象 意義 感受 Recap What Why How
- 37. Fact / Observation Need Insight Why ? Recap What Why How
- 38. ⼩小男孩在爬牆 想要看⾒見見牆後的畫⾯面 他和朋友即將離開這座鄉村 想對這裡留留下多⼀一點印象 Why ? Fact / Observation Need Insight Recap What Why How
- 39. ⼩小男孩在爬牆 想要看⾒見見牆後的畫⾯面 他和朋友即將離開這座鄉村 想對這裡留留下多⼀一點印象 Why ? Fact / Observation Need Insight A-HA ! concise, intuitive, not obvious Recap What Why How
- 40. Recap What Why How Problem vs. Solution Focused Three Basic Ideas Why–How Laddering Needs & Insights
- 41. Fact / Observation Insight WhyNeed Recap What Why How
- 43. 需要幫助他看到牆後 並記住當下經驗 ⼩小男孩想看到牆後的畫⾯面， 因為即將要離開這座鄉村， 想對這裡留留下多⼀一點印象 Recap What Why How How? 像是潛⽔水艇可以向上 深長觀看的相機
- 44. Recap What Why How ？？？
- 45. Why How abstract statements specific statements ( meaningful ) ( directly actionable ) Recap What Why How
- 47. Interpret & Dip Deeper Why Recap What Why HowWhy
- 48. explicitly expresses the problem identify unknown association & generate inspiring insights develop a deep understanding of users with your Team The Goal of Define Recap What HowWhy
- 50. identify unknown association & generate inspiring insights
- 51. develop a deep understanding of users with your Team
- 52. Interpret & Dip Deeper How to Recap What Why How
- 53. Find Needs & Insights How to Interpret & Dip Deeper Construct Point–Of–View Saturate and Group Recap What Why How
- 54. Find Needs & Insights How to Interpret & Dip Deeper Construct Point–Of–View Saturate and Group Recap What Why How
- 55. Point-Of-View “ “ (d.school bootcamp bootleg) A point-of-view (POV) is your reframing of a design challenge into an actionable problem statement that will launch you into generative ideation Recap What Why How
- 56. Point-Of-View “ “ (d.school bootcamp bootleg) [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] Recap What Why How
- 57. Point-Of-View Example “ “ (d.school bootcamp bootleg) 在爬牆的⼩小男孩 needs to 看⾒見見牆後的畫⾯面 because 他和朋友即將離開這座鄉村想對這裡留留下多⼀一點印象 Recap What Why How
- 58. Point-Of-View Example “ “ (d.school bootcamp bootleg) ⼤大學⽣生情侶約會時 needs to 付費時彼此感到雙⽅方願意公平付出，但不⽄斤⽄斤計較 because 約會時禮尚往來來地付出可以增進互動、加深關係，⽽而佔便便宜/ 算清楚的感覺則可能降低關係 Recap What Why How
- 59. Interpret & Dip Deeper Notice Recap What Why How
- 61. Interpret & Dip Deeper 35 minTeamwork Recap What Why How Find Needs & Insights Construct Point–Of–View Saturate and Group HP workshop