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How To Develop A Video
Marketing Strategy That
Brings Results
To get results from
your campaigns,
you’ll need a solid
video marketing strategy
1
Define What You Want to Achieve
Put your goal into
the most specific terms
you can – for instance,
“get 100 new email sign-ups
in a month”
2
Decide What Type of Video Content
You Want to Make
Most common marketing video types
Webinars
Instructional or
how-to videos
Company
culture videos
Product demos
Testimonials
Humorous
videos
Behind-the-scenes
Interviews
Case studies
How To Boost Your Startup With Video: 5 Powerful Tactics
https://blog.animatron.com/boost-startup-with-video/
10 Must-Have Videos For Your Business (And How To Easily Make Them In Wave.Video)
https://blog.animatron.com/must-have-videos-for-business/
Make sure to check out:
3
Make a Plan for Video Creation
Decide who will be in charge
of the process, what equipment
you need to buy or rent, and how often
you’ll be able to create new content
4
Make a Plan for Distributing and
Promoting Your Videos
Where to put one’s videos
Upload to Youtube Upload to Vimeo
Share on social media:
FB, Pinterest, IG, Twitter
Send video via email
to your subscribers
5
Decide Which KPIs You’ll Track
Things to track for video
Unique views
Impressions
Watch time
Clicks, sign-ups, and sales
9 Advanced Writing Tactics To Drive More Traffic To Your Videos
https://blog.animatron.com/9-tactics-drive-traffic-to-videos/
How To Boost Your Startup With Video: 5 Powerful Tactics
https://blog.animatron.com/boost-startup-with-video/
10 Must-Have Videos For Your Business (And How To Easily Make Them In Wave.Video)
https://blog.animatron.com/must-have-videos-for-business/
Make sure to check out:
6
Adjust Your Strategy as You Go
Set new goals and revise
your expectations
as you gain
experience
https://blog.animatron.com/
video-marketing-strategy/
CLICK HERE to read the full
story in Wave.video blogpost!
Enjoyed the presentation?
https://www.animatron.com/wave
Thank you!
Create engaging marketing videos with wave.video

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How To Develop A Video Marketing Strategy That Brings Results

  • 1. How To Develop A Video Marketing Strategy That Brings Results
  • 2. To get results from your campaigns, you’ll need a solid video marketing strategy
  • 3. 1 Define What You Want to Achieve
  • 4. Put your goal into the most specific terms you can – for instance, “get 100 new email sign-ups in a month”
  • 5. 2 Decide What Type of Video Content You Want to Make
  • 6. Most common marketing video types Webinars Instructional or how-to videos Company culture videos Product demos Testimonials Humorous videos Behind-the-scenes Interviews Case studies
  • 7. How To Boost Your Startup With Video: 5 Powerful Tactics https://blog.animatron.com/boost-startup-with-video/ 10 Must-Have Videos For Your Business (And How To Easily Make Them In Wave.Video) https://blog.animatron.com/must-have-videos-for-business/ Make sure to check out:
  • 8. 3 Make a Plan for Video Creation
  • 9. Decide who will be in charge of the process, what equipment you need to buy or rent, and how often you’ll be able to create new content
  • 10. 4 Make a Plan for Distributing and Promoting Your Videos
  • 11. Where to put one’s videos Upload to Youtube Upload to Vimeo Share on social media: FB, Pinterest, IG, Twitter Send video via email to your subscribers
  • 12. 5 Decide Which KPIs You’ll Track
  • 13. Things to track for video Unique views Impressions Watch time Clicks, sign-ups, and sales
  • 14. 9 Advanced Writing Tactics To Drive More Traffic To Your Videos https://blog.animatron.com/9-tactics-drive-traffic-to-videos/ How To Boost Your Startup With Video: 5 Powerful Tactics https://blog.animatron.com/boost-startup-with-video/ 10 Must-Have Videos For Your Business (And How To Easily Make Them In Wave.Video) https://blog.animatron.com/must-have-videos-for-business/ Make sure to check out:
  • 16. Set new goals and revise your expectations as you gain experience
  • 17. https://blog.animatron.com/ video-marketing-strategy/ CLICK HERE to read the full story in Wave.video blogpost! Enjoyed the presentation?