1. Once upon a time - There was a CFO who loved to solve problems .
Every day, at this job he thought … what makes some companies do really
well?

2. One day he realized that companies that really do well
because they have found the few things that really matter.
That was when he started on a quest where he found
those few things that really mattered for his company.

3. Then he realized that other companies
were just like his! They had just a few
things that really made a difference!

4. Until finally, it became clear that he could
help lots of companies find those few things
that really matter and make lots of people
very rich.