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2016/11/24 Community Marketing Communityキックオフでのオープニングの資料です。
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日本のEC化率は、僅か4.7%にすぎない。現状の延長線上では、この比率が飛躍的に伸びることは考えにくい、そこでStripeを中心に既存のビジネスをエンハンス出来る可能性をLTでお話させて頂きます。
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2016/11/24 Community Marketing Communityキックオフでのオープニングの資料です。
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顧客ゼロ・実績ゼロの状態から如何に市場開拓を実現するかの実践方法をお伝えいたします。 素晴らしいアイディアを元に多くの時間とリソースを費やしてプロダクトをリリースしても一向にユーザーが集まらない、このような問題に直面するケースは少なく無いのではないでしょうか。 初期カスタマーの獲得は、プロダクトの改善や、事業をスケールさせるための足がかりとなるため、最も重要なポイントであると言えます。 その方法を具体的に分かりやすくお伝えし、明日からのビジネスで直ぐに活用頂ける実践型セミナーです。
スタートアップ・新規事業におけるファーストカスタマーの獲得方法
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Stripeによるビジネスアイデア JP_Stripe #2 by MaP design 渡部 知記
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AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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Introduction to Data Science
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Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
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How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
ゲートキーパーを超えサービスをゼロから創り広げるための方法
1.
ゲートキーパーを超え サービスをゼロから創り広げるための方法 株式会社ミックスネットワーク デジタルマーケティング アーキテクト 渡部 知記 https://www.facebook.com/watanabe.tomonori http://marketingtoday.jp 2016/11/24
Community Marketing Community Kickoff
2.
自社の背景 • CMSメーカー • 日本では老舗の一社 •
ITR調べでは、国内No.1(売上高) • 製品サイクルにおいては衰退期
3.
世の中の背景 • 猫も杓子もデジタルマーケティング • 新たなビジネス(IoT、全員Makers) •
グローバル化(国内飽和/人口減少)
4.
Mission • 世の中のニーズに合わせて • デジタルマーケティングを支援する •
製品サービスを再構築する
5.
戦略/戦術 • 絞り込む B2B→製造業→半完成品→半導体→アナログ半導体 • 知ってもらう 大手メディアのセミナー→中小メディア/IT企業 •
セミナーで狙い撃ち 集客リストからターゲット企業を1社に絞る
6.
成果 • リード件数(約半年) 約半年で709名、役員71名 • 営業(約1ヶ月) 案件化6件、受注350万円+250万円(ノーコンペ!) •
業務/技術提携(約3ヶ月) 技術提携2社、業務提携3社
7.
取り組む際の心得 • 社内理解は得られないと思え! 自分を信じる、前へ前へドライブ、結果はついてくる • 気になる存在になれ! パーソナルブランディング •
金の話はするな!ビジネスの話をしろ! 理解し納得して貰い熱量をあげ、広げて貰うのが優先
8.
ゲートキーパーを超え サービスをゼロから創り広げるための方法 企業の中の人を狙え! 彼らの課題に即した情報(セミナーや記事) を提供し続ければ向こうからやってくる。 絶対に!!己を信じろ!!
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