1. My Questionnaire- Zoe Warwood
I am currently involved in making a music magazine that focuses on
hip-hop/R&B music. My target audience is females aged 16-25 who
are interested in these two genres of music. I would be grateful if
you could answer the following questions based on hip-hop/R&B
music and music magazines by filling in the gaps, or selecting the
answers that apply to you.
1. Are you a female aged 16-25 and interested in hip-hop/R&B
music? Circle (Yes/No)
2. What hip-hop/R&B music/artists/bands are you currently
interested in/do you currently listen to?
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3. What attracts you to R&B/hip-hop music? (please ticks the
answers that apply)
• The lyrics of the songs
• The artists/bands
• The instruments used/beat or background tune
• The image of the R&B/hip-hop genre
• Other (Please specify)
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4. How much would you be willing to pay for an R&B/hip-hop
music magazine? (please tick the answer that applies)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• Over £4
5. Do you currently buy/read music magazines?
• YES-If yes, answer question six
• NO- If no, answer question seven
6. Specify which music magazine(s) you buy/read?
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What do you like about this/these magazines?
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2. 7. Why don’t you buy/read music magazines? (tick the answers
that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t read/buy any magazines in general
• I don’t have the time
• If other, please specify
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8. What would encourage you to buy a music magazine? (tick the
answers that apply)
• Free gifts
• Competitions (win CDs/tickets etc)
• Exclusive news and interviews
• Dates of upcoming gigs/concerts
• Cheap price
• If other, please specify
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9. Which of the following magazine covers do you find most eye
catching/appealing? (please tick the one that applys)
A B C D
Please give reasons why?
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10. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front
cover? For each one could you tell me how strongly you agree?

3. (5 is top score/would like to see a lot) and (0 is bottom
score/would not like to see at all)
Preferred images/ 0 1 2 3 4 5
photo graphs for
cover of magazine
a) Several images
b) One main image of
key artist/band
c) Musical
instruments/props
d) Bright colours
e) Darker colours
f) cover lines to tell
you what’s in the
magazine
If Other, Please specify exactly what you would like to see on the
front cover of the magazine that would attract you to it?
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11. What contents would you like to see in this hip-hop/R&B
magazine?
To what extent do you agree/disagree that these things would be a
good content for the magazine? (3 is strongly agree and 0 is
strongly disagree)
Examples of 0 1 2 3
appropriate
content
Gig/concert
guides
General
information
about the
music scene
Information
on particular
bands/artists
Interviews
with
bands/artists
Gossip ,
latest news,
fashion
Quizzes, fun,
games

4. If other, please specify
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12. What would you like to see in a double page spread article that
would feature in this magazine?
Which of the following things would you like to see in this music
magazine? (4 is would like a lot, 0 is would not like at all)
0 1 2 3 4
Interview with an
R&B/hip-hop
artist/band about
on their music
scene
General article
about hip-
hop/R&B genre
Information on
musical
instruments/props
used in these
genres of music
Images of
bands/artists
related to these
genres of music
Brighter colours
Darker colours
If other, please specify exactly what you would like to see on a
double page spread article of this magazine?
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Thank you for taking part in this research