Ivy Brand Brief

BUILDING A BRAND "Columbus didn't have a business plan when he discovered America."

BUSINESS PREMISE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND ESSENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GUIDING PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND PASSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pick battles big enough to matter, small enough to win

PROJECTS ,[object Object],[object Object],[object Object],The power of accurate observation is commonly called cynicism by those who have not got it

BRANDING & MARKETING ,[object Object],[object Object],[object Object],[object Object],Make no little plans; they have no magic to stir men's blood

SCM ,[object Object],[object Object],[object Object],[object Object],Do not wait to strike till the iron is hot, but make it hot by striking

FINANCE & IT ,[object Object],[object Object],Failing is good as long as it doesn't become a ahabit

OPERATIONS ,[object Object],[object Object],[object Object],What You do on Saturdays is what puts you ahead of the competition

Ivy Brand Brief

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