1. Search engine optimisation (SEO) for sole
practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology Ltd
www.moorelegaltechnology.co.uk
linkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

2. SEO for sole practitioners
Discussions
• Today‟s High Street Lawyer?
• What is SEO?
• The Search Landscape for Legal Services
• SEO Best Practices
• SEO Worst Practices
• Case Studies – Success Stories
• Questions
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

3. Delivering solutions for law firms since 2003 www.mltechnology.co.uk

4. SEO for sole practitioners
Today’s High Street Lawyer?
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

5. SEO for sole practitioners
What is Search Engine Optimisation (SEO)?
“the practice of improving and promoting a web site in order to
increase the number of visitors the site receives from search
engines.” SEOmoz
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

6. SEO for sole practitioners
PAID
ORGANIC
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

7. SEO for sole practitioners
10% CLICK
THROUGHS
90% CLICK
THROUGHS
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

8. SEO for sole practitioners
The Search Landscape – UK search engine market share
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

9. SEO for sole practitioners
The Search Landscape – For Legal Services
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

10. SEO for sole practitioners
SEO Best Practices
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

11. SEO for sole practitioners
SEO Best Practices
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

12. SEO for sole practitioners
SEO Worst Practices
• Building your site using Flash
• Using images instead of text
• Improper use of meta titles/descriptions
• Hiding content from search engines
• Publishing pdfs that can‟t be searched
• Not updating the content/blog
• „Over-optimisation‟
• No social signals (LinkedIn, Twitter, Google+ and more)
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

13. SEO for sole practitioners
Case Studies – Success Stories
Delivering solutions for law firms since 2003 www.mltechnology.co.uk

14. Search engine optimisation (SEO) for sole
practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing Manager
Moore Legal Technology Ltd
www.moorelegaltechnology.co.uk
linkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk