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Girl Scout Research Institute Who’s that Girl? Image and Social Media
METHODOLOGY ,[object Object]
 Conducted with 1,026 girls ages 14-17
 Survey fielded June 2010
 Girls were required to have a social network profile to participate
Despite popular perception, social  networks are not necessarily a “girl’s best friend.” ,[object Object],most girls still prefer face to face communication.  ,[object Object],friends to keep their best friend.
On social networks,a girl’s  image is not always what it seems. ,[object Object],networking sites to make themselves look cooler than    they are.” ,[object Object],themselves online, like their intelligence and efforts to  be a good influence. ,[object Object],online image doesn’t match their in person image. They  are also more likely to report negative experiences on  social network sites.
Girls have good intentions whenit comes  to safe social networking behaviorbut don’t always act on them. ,[object Object],safe social networking behavior, but half (50%)  admit they aren’t as careful as they should be. ,[object Object],negativeconsequences of their online behavior  and content.

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