1. How to Discern Amongst Shit Coins,
Legit Coins And Scam Coins
19th May 2018
By Soh Wan Wei, Founder of
www.IKIGUIDE.com
2. Agenda
â Who is Wan Wei
â Why Blockchain Companies Hire Wan Wei
â What Is A Shit Coin/ Legit Coin/ Scam Coin?
â What is Due Diligence? Do At Least These 3 Steps
â FUD- Fear, Uncertainty, Doubt, aka âFAKE NEWSâ!
â Conclusion: How Can We Discern Shit Coins, Legit Coins
and Scam Coins?
3. Who is Wan Wei?
â BSc (Hons) from NUS in Economics, MSc in Public Relations from Aalto
University, School of Business, Finland
â First Singaporean to head a Finland-100 National Project endorsed by
Finnish Prime Minister Office
â Interviewed over 100 C-Level Executives, politicians, entrepreneurs
â 2 years working experience in Singapore, Europe and Japan in Branding/ PR
â Personal branding expert
â Concurrently doing PR for Katalyst Blockchain/ KatalystCoin
â Founder of IKIGUIDE!
7. â Most people donât buy based on technical understanding
â Most people buy because they feel or resonate with something
â ICO projects require outreach for mass adoption of the coins
â In an increasingly crowded crypto-space, blockchain
companies require strategic storytelling to stand out
â Value of 1 Earned Media = Value of 3 Paid Media
â Good PR has direct impact on coin prices
Why Do Blockchain Companies Hire PR
Practitioners?
16. What is âDue Dilligenceâ? 3 Must-Dos
At Least Look At The...
â Use Cases
â Business Model
â Team and Track Record
17. How To Spot FAKE NEWS! (We call it FUD)
Be Clear:
â Verifiable vs Not Verifiable
â Which Media Can You Trust?
â Trading/ speculation involves NO EMOTIONS!
â FOMO: Are you buying this coin because it
seems that everyone else is buying it?
23. How To Spot FAKE NEWS! (We call it FUD)
Be clear:
â Verifiable vs Not Verifiable
â Trading/ speculation involve NO EMOTIONS!
â FOMO: Are you buying this coin because it
seems that everyone else is buying it?
28. Conclusion: How To Discern Shit Coins, Scam
Coins And Legit Coins?
â Look at use cases, business model, team and track record.
â If a piece of news/ information makes you feel emotional,
ask WHO wrote it and why.
â When in doubt, ask the experts at Numoney or reach out
to IKIGUIDE!
29. Thank You For Your Time
Today! Letâs Stay In Touch!
www.fb.com/ikiguide