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If you've been online for any length of time then you've heard the current internet buzz about
Niche Marketing. It's one of the hottest topics out there right now. The concept of Niche Marketing
may be relatively new to the internet but in the day to day world of bricks 'n' mortar businesses it's
not something at all new. It's actually how things have always been done. So then you might be
wondering just what is Niche Marketing and how does it all work? For that matter you may also be
thinking "Why should I care?"
If you have ever taken a basic marketing course in school then you have heard the time worn
saying, "Find a need and fill it." This is exactly what discovering a niche idea, for Niche Marketing
is about. You want to find a targeted group of people who have a specific interest, the niche, and
who are eager to spend money on that interest. Your goal is to discover a suitable service or
product for these targeted people who have an interest in purchasing it. This is the marketing
aspect of "Niche Marketing."
Here are just a few examples of a niche:
People Searches, Dating, Pets, Jewelry, Golf, Cooking, Loans, Insurance, Beauty Products, Hair
Care, Music, Cooking, Travel.....and I'm sure from this brief niche list that you get the idea. We
could create an infinite niche idea list here. But think of this niche idea list as the main categories,
as there are many sub-categories in each of these niches. No matter what topic you think of you'll
no doubt be able to find a niche market for your niche idea.
Yet in finding a niche idea for your niche market that will help you to prosper you need to discover
a highly focused niche. Should you focus on too broad of a market when attempting to find a niche
idea then you're faced with stiff competition which makes it extremely difficult, if not impossible, for
the average Joe or Jane to get a foot in the door.
You're eliminating the heavy hitters and big dogs in online marketing when you narrow down the
market size with your niche idea. These guru marketers have endless ad dollars yet in choosing a
tight niche market you're basically setting yourself up for success as these big dogs aren't
interested in earning a couple thousand dollars each year from these micro niches. Their interests
lie in making millions in the major mass markets. So in researching your niche idea wisely and
making the right decision you're well on your way to micro niche success.
And unlike these heavy hitter marketers if you're one person going it solo online there's no way
that you can be everything for everybody, so picking a micro niche idea to focus on makes
excellent business sense. For example instead of choosing the dating niche, focus on "Seniors
Dating" or "Gay Dating" or "Asian Dating." Are you starting to get the picture now? No matter what

2. niche idea you come up with, chances are that you can narrow it down to many more micro
niches. You could even narrow it down to your local market as in "fly fishing lures in Los Angeles."
The Micro Niche Idea Competitive Edge:
As soon as you've narrowed down your niche market idea into a micro niche idea you now have a
great advantage over bigger companies. Here're some of the reasons why you now have that
advantage:
* In a micro niche you can rapidly establish yourself as an expert in your field, if not already one.
* In a micro niche market it's much simpler to stay up to date on the market trends.
* When changes do happen in your micro niche you are able to react much quicker
* You'll be in a position to build tight relationships with key customers that competitors can't beat
So if you're now wondering how to get started in finding a micro niche to market there're some
things you can do that will only cost you some time and not a cent. Of course there're more
sophisticated micro niche idea software tools on the market that you'll probably want to explore in
time.
I like to use the Google Search Based Keyword Tool
Working Through the Steps to Your Micro Niche Idea:
Let's say that you want to check out a micro niche idea for fishing. Type in the broad term "fishing"
in the KW tool will bring up a list of more specific "fishing" related keywords such as "fly fishing",
"fishing tackle", "fishing boats" and the list goes on. Now the key in finding a micro niche idea with
less competition is to scroll down to the searches that show about 1000 searches a month for
those keywords. This will bring us in to terms like "daiwa fishing reels", "saltwater fishing tackle",
"bass fishing tackle" and so on. Now you see that within the broad niche of "fishing" there are
multiple micro niches to be found. With at least 1000 monthly searches you can be sure that there
is an interest in your micro niche idea and the competition won't be so tough that you don't have a
chance in the market.
In researching your micro niche idea and having done this you've taken the very first step in
locating a profitable micro niche, the research. And once you decide on a specific micro niche idea
you've completed the second step, finding an acceptable product or service to market. With steps
1 and 2 out of the way the third step is to set up a website or niche blog so that you can market
your micro niche idea. And once you're set up and running then you need to find a marketing,
advertising and promotional strategy that works for you and stay consistent with it.
When you get your first micro niche idea site launched and have learned just how easy it all is
then you can repeat this process over and over with various other micro niche ideas. Imagine if
just one micro niche idea site were earning you just $10 a day. That's $3650 a year. Now think of
having 10 sites earning the same or 20 and how much you could earn annually. The total cost for
all of this would only be the cost for each domain and your hosting service. You can find web
hosting that hosts unlimited Word Press blogs for under $10 a month.
Things to Consider:

3. If you're a veteran internet marketer then you know it's not as easy as putting up a site and
expecting the buyers or traffic to come. And if you're brand new to online marketing you should
know right now that in order to prosper you'll need to work at this, learn marketing strategies to get
traffic, and stay on top of your business to obtain success. Just like any business, if you put in the
efforts, the rewards will follow.
Linda Saville Trempe is creator of "Affiliate Online Marketing Strategies & Program Review"
http://freetrainingblog.com
Linda is active as a Super Sponsor at Tissa Godavitarne's Acme/GDI Support Forum, enjoys
mentoring others seeking success, blogger, webmaster and author. She resides in Colorado
Springs, CO and is mother of a grown son & daughter and grandmother to 3. She is a serious
affiliate marketer.
Article Source:
http://EzineArticles.com/?expert=Linda_Saville_Trempe
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Now release your total MICRO NICHE potential and discover your unlimited wealth building
prowess.
http://budurl.com/63mw
==== ====