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In the year 1920, women gained the right to vote, and fashion and flappers made headline news. It
would be a decade where the world would experience several revolutions. But, in August of that
year the first communications revolution would take place as the first radio newscast hit the
airwaves, in Detroit Michigan. Seven years later, in 1927, moving pictures via a medium labeled
television were broadcast. An age of instant communications over vast distances had arrived. As a
result, many metropolises have been broadcasting news and television shows to local audiences
for years now. Tagging along on these mediums and generating piles of profits have been
America's small businesses. These mediums made it possible for a small business owner to get
his/her message out to a large audience at an affordable rate. It was a time of great prosperity for
small business owners.
However, today there is no one place to send out an offer and have it heard or seen by entire
market area. The days of old are gone forever. Businesses are left with an extremely fractured
advertising marketplace. Even the broadcasters of old, like the American Broadcast Company, are
struggling to get and maintain market share. We, as consumers, today have our choice of
hundreds of television shows, radio stations, Internet broadcast to choose amongst. It has become
extremely hard for the inexperienced small business owner to afford the cost of reaching their
target market.
So, most business owners are coming to understand the importance of building an opt-in list of
their customer base; or, what can be referred to as building a fan-base or tribe. They understand
the easy money is found at the door of those who are already buying from them. Of course,
businesses have been building direct mail list for years. Direct mail, while still quite effective, is
becoming more and more costly. However, thankfully, there are now other more affordable and
more effective ways to grow a list of enthusiastic buyers.
Today, businesses have the Internet! While most have been slow to run with this new mantle of
marketing, there are others who've gone great guns with it. They have built vast email list. But,
how did they do it? What can the average small business owner do to obtain the same success?
Good news, the perfect medium, one that is ubiquitous, has come of age to give every small
business owner an opportunity to build a huge list of hyper-responsive buyers.
So, what is this new medium and how might the average small business owner use it to build an
empire? It is mobile text message marketing. Have you ever watched the iconic show "American
Idol"? You know the show you're able to text in your vote for your favorite contestant, via your
mobile phone. SMS for marketing has arrived! Now every small business owner can get a
personalized keyword for their fans to text and subscribe to their list, via mobile phone.
How big is this?

2. * Eight-six percent of all Americans have a mobile phone!
* Ninety-seven percent of text messages get read.
* Eighty-five percent of those are read with-in one hour of being sent.
What kind of advertising are you doing that has that kind of market penetration? What? So, now
how does the small business owner take advantage of this great opportunity? Here are three
strategies to get you off to a great start:
1) First, you can grab the low hanging fruit by having customers, who trust your company and your
products, to opt-in to your text list. You can place a sign at the point of sale, which might read,
"receive 20% off today's purchase when you text 'personalized keyword' to '12345'; or, your text
platforms five digit subscription number.
2) Now take all your advertising and place your 'personalized keyword' and five digit opt-in number
in each and every ad you're running. This way you'll have new customers subscribing to your
marketing list, daily. Make this a second keyword, so you can keep your customers separate from
you prospective customer list. You'll want to make different offers to each list.
3) Make friends with other business owners who might be using mobile text marketing. Of course,
you'll want to approach businesses who have a similar customer base. You'll ask if they might be
willing to run a cooperative campaign offer. If this is done right and fair you'll both end up with new
subscribers and lots of new sales!
SMS for Marketing is here, don't miss the boat. The businesses who build this first will end up
owning the market place, will it be you?
To discover SMS for marketing's one-secret to building a massive list of hyper-responsive buyers
check out my blog SMS For Marketing. Feel free to distribute this article in any form as long as
you include this resource box.
Article Source:
http://EzineArticles.com/?expert=Rodney_D._Noran
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To build your empire why not start here?

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