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Organizing Web Content Power Point

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A presentation on integrating marketing strategy with website development especially for fundraising and development purposes

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Organizing Web Content and Design to Meet Marketing Objectives Walter Gill and Cathy Brown,CAE February 13, 2007 Connecting Great Ideas and Great People
 
What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object]
Planning Considerations ,[object Object]
Planning Considerations ,[object Object]
Planning Considerations ,[object Object]
Planning Considerations ,[object Object]
Planning Considerations ,[object Object]
Planning Considerations ,[object Object]
Planning -- Evaluation ,[object Object],[object Object],[object Object]
Planning -- Evaluation ,[object Object],[object Object]
Planning -- Evaluation ,[object Object],[object Object]
Planning -- Evaluation ,[object Object],[object Object]
Evaluation -- Brand Triggers ,[object Object],[object Object],[object Object]
Evaluation -- Brand Triggers ,[object Object],[object Object],[object Object]
Evaluation -- Brand Triggers ,[object Object],[object Object],[object Object]
Planning -- Evaluation ,[object Object],[object Object]
Evaluation -- Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning -- Evaluation ,[object Object],[object Object]
The Actual CAAF Case Study ,[object Object],[object Object],[object Object],[object Object]
A Conceptual Exploration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase I – A Human Face ,[object Object]
Phase I – A Human Face ,[object Object],[object Object],[object Object],[object Object]
Phase II: Beyond A Pretty Face ,[object Object],[object Object],[object Object],[object Object]
Why “fresh”? ,[object Object],[object Object],[object Object]
Why “fresh”? ,[object Object]
Strategy: ,[object Object]
Strategy: ,[object Object],[object Object]
Strategy: ,[object Object],[object Object]
Resource Allocation ,[object Object]
Resource Allocation ,[object Object]
Resource Allocation ,[object Object]
Creative Direction ,[object Object]
Creative Direction ,[object Object]
Creative Direction ,[object Object]
Phase I Workplan & Budget $5000 45 days Execute new design, copy, audio, graphics/ prepare for launch 10,000 Total – Intro animation $4,000 30 days Develop new design, audio & graphics and layout flash intro $1,000 30 days Review old website and develop a singular message
Phase II – Site overhaul *This $25,000 represents approximately 50% of Redlon Park Creative’s typical charges. It can be completed in 4 months from start to finish or done in phases. $10000 IV 45 days Execute new design, copy, audio, graphics/ prepare for launch $5,000 III 30 days Support new design and layout with research & analysis/write new text (concurrent with design) $5,000 II 30 days Develop new design, audio & graphics and layout new site $5,000 I 30 days Review website content/functionality and develop new site map & content
Now it’s your turn. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wrap Up Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting Great Ideas and Great People

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Organizing Web Content Power Point

  • 1. Organizing Web Content and Design to Meet Marketing Objectives Walter Gill and Cathy Brown,CAE February 13, 2007 Connecting Great Ideas and Great People
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  • 36. Phase I Workplan & Budget $5000 45 days Execute new design, copy, audio, graphics/ prepare for launch 10,000 Total – Intro animation $4,000 30 days Develop new design, audio & graphics and layout flash intro $1,000 30 days Review old website and develop a singular message
  • 37. Phase II – Site overhaul *This $25,000 represents approximately 50% of Redlon Park Creative’s typical charges. It can be completed in 4 months from start to finish or done in phases. $10000 IV 45 days Execute new design, copy, audio, graphics/ prepare for launch $5,000 III 30 days Support new design and layout with research & analysis/write new text (concurrent with design) $5,000 II 30 days Develop new design, audio & graphics and layout new site $5,000 I 30 days Review website content/functionality and develop new site map & content
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