45. Shift from passive to empowered, skeptical
consumers! @wharton #CannesLions
#WalnutMedia
#Pakistan
46. “We don’t focus on
marketing from
people’s perspectives,
we think about it from a
business perspective.”
Lisa Donohue
CEO
Starcom USA
47. “[During the period when he was
whizzed from The Tonight Show] I
had no outlet to communicate.
Then overnight a Facebook
community appeared.”
- Conan O’Brien