The document traces the history of enterprise use of social software and web 2.0 technologies, beginning with basic internet communication tools in the 1960s-1980s and the rise of static websites in the early 1990s (Web 1.0). Web 2.0 emerged in the early 2000s, bringing new technologies like AJAX and the growth of social media, blogs, and wikis. Initially these were used primarily for non-commercial purposes, but by 2006 companies began adopting web 2.0 tools internally, such as wikis and blogs, seeing benefits like using YouTube for marketing. The document then discusses concepts of "Enterprise 2.0" and lists some common enterprise social software solutions and new marketing channels used by these collaborative,

1. Enterprise 2.0
Enterprise Social Software
Enterprise use of Web 2.0

2. Some History
• 1960­80: Various people invents the Internet – Organizations can
use the Internet for communication – Email, Usenet and MUDs
• 1990­: Web 1.0 – Graphical Web Browsing – Internet­sites and
Intranets – Almost everything is static text
• 2001­2006: Web 2.0 – AJAX, Social Media and Communities –
Blogs, Wikis, etc. – Everyone makes fun no­revenue model Web 2.0
communities. Until YouTube sells 1.6 biljon dollars
• 2006: Companies starts to use Web 2.0 – Wikis, Weblogs, etc. – In
example the YouTube is new marketing tool for software firms to
advertise their software on videos
Source: http://www.slideshare.net/thomas.purves/enterprise­20

3. Entrepreneur 2.0
• Can we speech about Entrepreneurs 2.0?
• Cooperated Entrepreneurs who uses Web
2.0 features and Enterprise Social
Software on business
• They are not dependent to place or time.
• Openess? Strategy of Giving
http://www.strategyofgiving.com/
• Uses new Marketing Chanels (YouTube,
SlideShare, ?)

4. Solutions
• ECM, Enterprise Content Management
• Enterprise Wiki
• CRM, Customer Relationship Management
• Weblog
• Issue Tracker
• Version Changeset Browser
• BI, Business Intelligence
• BPM, Business Process Management
• Some other…???

5. New Marketing Ways
• YouTube http://www.youtube.com/
• SlideShare http://www.slideshare.net/
• Enterprise 2.0 Communities
• Some other?

6. Source
http://www.slideshare.net/thomas.purves/enterprise­20
http://www.slideshare.net/bnegelmann/enterprise­20­is­more­than­blogs­and­wikis
http://www.yritys20.com/
http://en.wikipedia.org/wiki/Enterprise_social_software