Presentation on using social media such as Facebook and Linked In to facilitate professional networking.

1. Using Social Media for Professional Networking Shaundra Walker Head of Reference Hunt Memorial Library, Fort Valley State University Georgia Council of Media Organizations Conference October 8, 2009 Columbus, GA

2. Overview Growth of Social Networking Personal Branding Leveraging the Power of Social Media for Professional Networking LinkedIn Facebook VisualCV My Personal Experience Questions, Comments, Discussion

3. Social Networking: Not Just for Kids One third (35%) of American adults over 35 have a profile on a social networking web site Four times as many as three years ago 51% of social network users have two or more online profiles (Facebook, LinkedIn, etc.) 19% have multiple profiles to separate personal and professional -Lenhart, Amanda. “Adults and Social Networking Sites”. Pew Internet and American Life Project

4. Why Social Media for Professional Networking? Affordability Ease of access Low learning curve Networks as aggregator

5. Concerns About Using Social Media Privacy Unsolicited and unwelcome “friends” Maintaining a Professional Image

6. Your Personal Brand The process by which we market ourselves to others You have a personal brand, whether your actively involved in shaping it our not Your online brand is an extension of your personal brand: Email address Web Search results Social network identities

8. 170 industries

9. 200 countries

10. Company profiles

12. Find people you know

13. Key Statistics

14. New hiresPopular profiles

17. Leveraging the Power of LinkedIn Connect with colleagues Co-Workers Professional Committee Members Share information about projects and activities Expand your network Research Companies and Individuals See who you know in common Get Introduced Make Connections

18. Tips & Tricks Create at least a basic listing Include a summary – “Online Elevator Speech” Connect with Facebook “Professional” friends Join Groups Professional Associations Alumni Groups Link Out and Feed In VisualCV Blog Library or Faculty Web Site Twitter Add profile link to email signature

19. Facebook Largest of the social networks 175 million users and growing >30 – fastest growing group Connects users around common interests

20. Leveraging the Power of Facebook Use to locate and follow-up with professional friends Share and receive information of value Stay in touch with geographically dispersed colleagues Identify and build on personal and professional interests

21. Tips & Tricks Use Friend Lists Use Privacy Settings Turn off Public Profile Check Applications’ Access Share Useful Information Include links to: LinkedIn Profile VisualCV Blog, faculty/staff web page, library web site, twitter

22. Family/Social Friend View

23. Professional Friend View

24. VisualCV Personal brand management Real-time CV Link to: Presentations Web Sites Rich Media Library Tutorials Letters of Recommendation “LinkedIn in HD”

25. Uses Online Resume Job Searching Professional Networking Company Research

26. Leveraging the Power of VisualCV Create different cv’s for different purposes Emphasize skills and proficiencies Share on other social networks Add link to your email signature Review statistics

27. Tips and Tricks Update frequently Presentations Accomplishments Enrich Links to web sites, library guides Rich media (flash simulations) tutorials Photos Video

28. Taking It a Step Further Google yourself Keep profiles fresh – review and update frequently Create once – publish everywhere (blog/feed) Consume and share

29. My Personal Experience Staying in-touch with colleagues Staying connected with the profession

30. Contact Me http://www.linkedin.com/in/shaundrawalker http://www.visualcv.com/shaundrawalker http://www.twitter.com/shaundrawalker walkers01@fvsu.edu