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المحاضرة الرابعة
1.
W A L
I D S A E D . C O M Marketing princebles S e s s i o n 4
2.
Revise Positioning Product Pricing
3.
Today Place Promotion
4.
Placement
5.
www.walidsaed.com Distribution strategies Factory to
end user. Factory to retail.
6.
www.walidsaed.com Remember you dont have
to be in all places
7.
www.walidsaed.com Distribution strategies Intensive Distribution Selective
Distribution Exclusive Distribution
8.
Advantage Disadvantage Franchise option
9.
Promotion
10.
www.walidsaed.com Promotion objectives Informing Influence buying
decision
11.
why promotion
12.
www.walidsaed.com Types of promotion Ads Sales
promotion Public relation Personal selling Direct marketing
13.
What is first step
in promotion plan?
14.
TARGET AUDIENCE MEANS DIFFERENT
PROGRAM
15.
TARGET AUDIENCE MEANS DIFFERENT
PROGRAM
16.
Marketing message
17.
Rule 1
18.
www.walidsaed.com People don’t care
about you and your products, they care about themselves.
19.
Rule 2
20.
www.walidsaed.com Dont do typical
ad Company name. Logo. List of services. Claims the best offer or service or quality. Contact details.
21.
www.walidsaed.com One ad one
objective
22.
Rule 3
23.
www.walidsaed.com Target the pain
24.
Rule 4
25.
www.walidsaed.com Target the emotions
26.
www.walidsaed.com The five majormotivation
of human Fear Love Greed Guilt Pride
27.
Rule 5
28.
www.walidsaed.com Tell them the
backstory
29.
Rule 6
30.
www.walidsaed.com Problem + solution
+ proof You know(problem)? Well what we do is(solution) In fact(proof).
31.
Rule 7
32.
www.walidsaed.com Be exciting
33.
34.
Rule 8
35.
www.walidsaed.com Speak their language
36.
Rule 9
37.
www.walidsaed.com Help them move
from point A to point B
38.
Rule 10
39.
www.walidsaed.com Grasp theattention with your
headline
40.
www.walidsaed.com Comparing Numbers Examples: Doctors are more
dangerous than guns! Is the life of a child worth 1$?
41.
YOUR MESSAGE Homework
42.
THANK YOU For listening
to my talk
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