Digital Marketing for Nigerian businesses and beginners. SMS, facebook, google adwords.

1. Creating Brand
Enthusiasm
Digitalized Marketing

2. Communication across electronic channels that encourage
interaction and sharing leading to viral marketing via buzz (word-
of-mouth) and shared relationships.

3. Communications technology has always Leading Brands have come to
been a driving force in marketing. realize that it is no longer about
Today, the technology space has reach. Its about relevancy and
advanced in many different fields, from consumer engagement.
email to mobile messaging to social Digital media provide brands with a
media, creating a convergence that is unique opportunity to create a
stretching the limits of marketing two-way relationship with
paradigms. consumers, ultimately building
brand awareness, driving
sales, retaining loyalty and creating
enduring brand equity.

4. Engagement and Interaction More Cost Effective Fits into Existing Campaigns Better Targeting
Tactical Response “Instant” Turnaround Time More Measurable

6. • Mobile, is undeniably the most powerful tool in
today’s new media mix.
• With the attention levels of today’s consumer
having far passed saturation, mobile marketing
offers an alternative to traditional mass media
that has mass reach with personal appeal.
• With a tele-density of over 150 million GSM
lines in Nigeria concentrated among the 15–40
years demographic bracket (55.5% of the entire
population) SMS marketing is undeniably the
most cost effective medium available today.

7. • SMS – Short Message Service (main mobile communication
vehicle).
• Caller tones – Jingles/songs/announcement heard by callers
before a call is connected.
• Voice Casting – Automated phone calls with pre-recorded
message.
• Mobile video – Short documentary video/infomercial for
mobile phones.
• Bluetooth Casting – Mobile content transmitter/disseminator
(distribution of all branded/promo material via blue tooth)
• Short Code – special easy to remember number to aid
effective 2-way communications and interactive response.

8. • Cost-effective - SMS is the most cost-effective way of communicating
to any mobile audience. Data is transmitted via more mobile channels
compared with voice, and can be delivered to a handset at a fraction of
the cost of voice call.
• High Reach – Mobile is the most patronised and used communication
medium among Nigerians and recipients can be reached wherever they
are.
• High Response to Calls-to-Action - There is a high level of
attention for any text message that is received by the individual.
• Immediacy - An SMS is typically delivered within seconds which
makes it an extremely reliable means of getting time-sensitive messages
to recipients.
• Personal and Discreet - One SMS - one recipient. SMS messages are
sent to individual mobile handsets where it is personal and aimed at
that specific individual, allowing for compelling one-to-one
communications.

9. SMS Awareness campaign
This is basically to create Top-of-mind-awareness TOMA for
products and services. It can also be used to support existing
campaigns on Radio, TV or Newspapers. Different messages
can be blasted to specific areas and neighbourhoods.
Consumer Promo
A discount/consumer promo can be blasted to areas with
weak sales to drive up sales and encourage trade stocking
within the catchment area.
Mobile Coupon
This is to encourage brand loyalty and trial purchases (for
first-time users). Most effective for clearance sales and during
festive periods.

10. GSM Database (Number rental – paid once) – below 1,000,000 N 1.00 each
GSM Database (Number rental – paid once) – above 1,000,000 N 0.75 each
SMS Credit – MTN & Glo - 900,000 - 100,000 N 2.20 each
SMS Credit – MTN & Glo - above 1,000,000 N 1.59 each
SMS Credit – Airtel & Etisalat - 900,000 - 100,000 N 1.50 each
SMS Credit – Airtel & Etisalat - above 1,000,000 N 1.18 each
Minimum Order: 500 SMS Credits @ N3.90
You can use your own database at no cost. Database Rented is yours but managed on your behalf

12. • Social media is a revolutionary force that has come to
redefine the way we do businesses and manage our
relationships on an unprecedented scale.
• Social media potency lies in its reach and cross platform
access (Mobile phones, Tablets and PCs).
• The main focus of social media is to create buzz, maintain
top of mind presence, influence the
influencers, strengthen brand equity and engender
demand and goodwill.
• Social media also confers “exclusivity” on FMCG brands.

13. • Facebook is a social platform that connects people
with friends and others who work, study and live
around them. People use Facebook to keep up with
friends, upload an unlimited number of photos,
share links and videos.
• Facebook gives individuals the power to share and
make the world more open.
• The most effective use of Facebook is to create
deeper engagement, promote brand value, leverage
relationships and build trust. All these leads
ultimately to increased patronage.

14. State Audience size
Facebook World Facts 1 Lagos State 73,000
2 Imo State 19,000
Over 400 million Users 3 Oyo State 19,000
4 Edo State 54,000
100 million Mobile Users 5 Ogun State 73,000
6 Kano State 10,000 Based on Profile
250 million Monthly Users 7 Ondo State 89,000 Information and
8 Ekiti State 36,000 other meta-tags
Nigeria’s most visited website 9 Yobe State 5,000
10 Osun State 29,000
Overall Nigerian Stats 11 Kwara State 32,000
12 Abia State 13,000
155,215,573 - Nigerians 13 Anambra State 26,000
14 Benue State 2,000
45,039,711 - Internet Users 15 Taraba State 8,000
16 Nasarawa State 14,000
5,030,940 - Facebook Users 17 Plateau State 13,000
18 Borno State 24,000
350,000 - Unique Daily Users 19 Katsina State 2,000
20 Zamfara State 2,000

15. Target your message based on
• Age, Location, Sex, Marital status, Family size, Interests, phone type, etc?

16. General Ads Fan Page
page post like story
page like story
Sponsored stories

17. Show your advert to Nigerians and the world at
50k per view (impression)
Min package:
20,000 impressions spread over 2 days @ N10,000.00
1 Impression = 1 advert display

19. Google is the world’s most popular
search engine and Nigeria’s second most
visited site.
Most internet users source for
information primarily via search engines.
Google adwords uses keywords to display
sponsored result that are relevant to the
information being searched for.
For instance, a search with the entry
“Nokia phones” is likely to display
sponsored results and ads from phone
retailers/dealers. The Keyword here
being “phones”.

20. Show your advert to Nigerians or any part of the world at
43k per Search Result Display (impression)
Min package:
20,000 impressions @ N 8,600.00

21. • Design Larisa is a 361 degrees Marketing
Communications Firm.
• Our distinction lies in the fact that we operate as an
“hybrid Agency” (combining the benefits of traditional
advertising with effectiveness of Digital marketing -
Internet, social and mobile).
• Staffed by experienced professionals with over 21 years
cumulative experience, we bring a fresh perspective
that ensures your continued success in a highly
competitive, ever changing marketing landscape.

22. Our mission is to enhance our clients’
capacity to do business by facilitating
goodwill via effective marketing
communication between the brand and
her publics (both internal & external).

23. Lets talk today!
It will give us great pleasure to make
a capability presentation to you at
your earliest convenience.

24. Reach us as convenient via;
Adewale Alaba (COO)
08191594076, 08098710627
Design Larisa
Plot 4, Block 5
Dove Estate, Off Unity Str.,
Oke-odo, Ile-Epo
…creative brand expressions
Lagos.
designlarisa@gmail.com
Facebook.com/designlarisa
Twitter.com/designlarisa