2. Even with the unprecedented growth of
social media, email marketing still remains
one of the most preferred & effective
modes of reaching a wider audience &
retaining your existing customers. If done
right & consistently, it really has the
potential to create a strong impact on the
targeted audience in quick time.
However, we all get hundreds of emails
every day & to be honest we do ignore
most of it. In order to hit the bull’s eye,
let’s discuss some of the ongoing trends
before you start preparing your email
marketing strategy for the next year.
3. The Right Content at the Right Time
Be open to define your strategy as per who your target audience
is, & the ideal time period for them to be checking their inbox. If
you’re targeting the millennial, they are more likely to be late
starters & night-watchers; whereas the older gen are more
likely to be early to rise-early to bed.
Try to figure out the golden period when most of your audiences
are reading or replying to your emails. Don’t hesitate to go the
trial & error way & find the ideal time duration to make
4. Content Matters
What you write in your emails becomes the
voice of your organization & reaches the
audiences. Be humble, informative & to-
the-point in your emails. Always highlight
how you can help.
Your email shouldn’t leave the reader
5. ▸ That’s the first thing your audience will notice. So
put your thinking caps on, & always use subject lines
that are relevant yet catchy.
▸ Highlighting things like discounts, limited
availability, etc isn’t a bad idea.
Be Creative with Your Subject Lines
6. Personalize Your Emails
Use the right tools & try to send as many
personalized emails as possible. It hardly takes any
effort & goes a long way in creating a lasting
You’re not alone in completely ignoring emails that
lack a human touch & look more like auto-generated
promotions or spam's.
No surprises here. With over a billion active
users, there’s no medium as powerful as
this. Making your email templates mobile-
friendly will make your emails reach to a
wider audience & certainly get better
responses than otherwise.
Monitor the Performance
All the efforts will go in vain if you put so much
into building an attractive email campaign but
don’t give attention to measuring the impact.
It’s equally important to know how the audience
is responding to your emails, what are the open
rates, response rates, positive v/s negative
Spend some time analyzing your emails’
performances & work on improving future
Avoid sending emails to complete strangers. Spend enough
time to figure out who your interested users are, your
subscribers, your past & existing users and send emails to
You don’t want your emails to be marked as spams & face
troubles later on.
It’s always a game of trial & error. Hence, be patient… have a
clear goal & stick to it. Be open to positive changes. There’s
no golden formula for preparing a golden email marketing
strategy. However, the above-mentioned topics will surely
help you prepare a better strategy for your organization.
To attain business success, just a proper email marketing strategy is never enough. You
also need a smart & agile tool to take care of everything in your sales pipeline… so that you
get to solely focus on actual sales & customer
Give Wakeupsales CRM a try. It offers a 30 days FREE Trial. It’s been awarded as #1 CRM of
the Year by Accurate Reviews in 2017 & is a hit amongst Small & Medium Businesses.