Wai Hong Fong, Chieftain of StoreHub, gave a presentation on demystifying SaaS and best practices. The presentation covered definitions of SaaS, common SaaS revenue models including feature-limited, pay-as-you-go, and setup fees. Key metrics for SaaS like CMRR, cash flow, CAC payback period, CLTV and churn rates were discussed. Recommended growth tools included Moz, UserTesting, CrazyEgg, and Google Remarketing. Operations tools highlighted were Workable, Freshdesk, Intercom, Pipedrive, Chargebee, Braintree, and QuickBooks Online.
3. Today’s Conversation
1. What is SaaS?
2. SaaS Revenue Models
3. Pricing Strategy
4. SaaS Sales Framework
5. The 5Cs of SaaS Metrics
6. SaaS Growth Tools
7. SaaS Ops Tools
4. What is SaaS?
VS
Software as a service (SaaS) is a software licensing and
delivery model in which software is licensed on a
subscription basis and is centrally hosted.
-Wikipedia
5. Revenue Models
• Feature/Bandwith limited ($/$+1/$+2 for plan A/B/C)
• Moz
• QBO
• Crazyegg
• Chargebee
• Pay as you go ($/user)
• Intercom
• Slack
• Freshdesk
• Pipedrive
• Setup Fee ($$$$$$)
• Extra benefits (Sneaky $$$)
• Better customer service
• Remove branding