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Public relations in 2017 trends deck

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Stephen Waddington
Stephen Waddington

This document outlines 20 topics that were covered at the CIPR Best PRactice conference on public relations in 2017. The topics included reinventing media relations in the age of digital media, the rise of influencer marketing, using owned media like websites and social platforms, harnessing online communities, learning from Trump's constant use of social media, using data insights for planning, leveraging paid promotion strategies, creativity in PR, demonstrating value and measurement, shifting to visual formats like video, using augmented and virtual reality, automation with tools, applications of artificial intelligence, new tools and workflows, representing public interests, mental resilience for PR professionals, evaluating PR skills, and advancing the professionalism of the industry.

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1 | 22.05.20171 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds
2 | 22.05.2017 About this session Please contribute your data: http://wadds.co/2r8yvKC Further information here: http://wadds.co/2ruJew4
3 | 22.05.2017 1. Reinventing media relations MailOnline: http://wadds.co/2r8ROUk
4 | 22.05.2017 2. We’re all influencers now Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL
5 | 22.05.2017 3. Owned media University of Cambridge web site: http://wadds.co/2r8AmiO
6 | 22.05.2017 4. Communities and social capital Workplace by Facebook: http://wadds.co/2r8M3G4
7 | 22.05.2017 5. Always on: the Trump cycle @realDonaldTrump Twitter: http://wadds.co/2r8PigD
8 | 22.05.2017 6. Planning: listening, data and insight Facebook ad planner: http://wadds.co/2r8R9SR
9 | 22.05.2017 7. Paid: amplification, promotion and media Google search “dementia tax”: http://wadds.co/2r8CJ5c
10 | 22.05.2017 8. Creativity as a public relations discipline House of Clicks by Hemnet: http://wadds.co/2rHIDXN
11 | 22.05.2017 9. Measurement and demonstrating value AMEC Valid Metrics Framework: http://wadds.co/2r917DN
12 | 22.05.2017 10. Press release dominates workflow Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY
13 | 22.05.2017 11. Shift to visual media formats Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K
14 | 22.05.2017 12. Video Facebook Live: http://wadds.co/2r8RXqu
15 | 22.05.2017 13. Augmented or virtual reality Ketchum VR: http://wadds.co/2r8IpMo
16 | 22.05.2017 14. Auto-mate Google Translate: http://wadds.co/2r8Pj45
17 | 22.05.2017 15. Artificial intelligence Amazon Echo: http://wadds.co/2oymMDf
18 | 22.05.2017 16. Tools and workflow Bluenod: http://wadds.co/2rHXIbS
19 | 22.05.2017 17. Representing the publics we serve CIPR State of the Profession 2017: http://wadds.co/2o4QADu
20 | 22.05.2017 18. Mental resilience #FuturePRoof report on mental health: http://wadds.co/2r8L9cJ
21 | 22.05.2017 19. Are you any good? Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe
22 | 22.05.2017 20. Slow march to professionalism CIPR CPD portal: http://wadds.co/2r8CbMq
23 | 22.05.201723 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds

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Public relations in 2017 trends deck

  • 1. 1 | 22.05.20171 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds
  • 2. 2 | 22.05.2017 About this session Please contribute your data: http://wadds.co/2r8yvKC Further information here: http://wadds.co/2ruJew4
  • 3. 3 | 22.05.2017 1. Reinventing media relations MailOnline: http://wadds.co/2r8ROUk
  • 4. 4 | 22.05.2017 2. We’re all influencers now Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL
  • 5. 5 | 22.05.2017 3. Owned media University of Cambridge web site: http://wadds.co/2r8AmiO
  • 6. 6 | 22.05.2017 4. Communities and social capital Workplace by Facebook: http://wadds.co/2r8M3G4
  • 7. 7 | 22.05.2017 5. Always on: the Trump cycle @realDonaldTrump Twitter: http://wadds.co/2r8PigD
  • 8. 8 | 22.05.2017 6. Planning: listening, data and insight Facebook ad planner: http://wadds.co/2r8R9SR
  • 9. 9 | 22.05.2017 7. Paid: amplification, promotion and media Google search “dementia tax”: http://wadds.co/2r8CJ5c
  • 10. 10 | 22.05.2017 8. Creativity as a public relations discipline House of Clicks by Hemnet: http://wadds.co/2rHIDXN
  • 11. 11 | 22.05.2017 9. Measurement and demonstrating value AMEC Valid Metrics Framework: http://wadds.co/2r917DN
  • 12. 12 | 22.05.2017 10. Press release dominates workflow Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY
  • 13. 13 | 22.05.2017 11. Shift to visual media formats Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K
  • 14. 14 | 22.05.2017 12. Video Facebook Live: http://wadds.co/2r8RXqu
  • 15. 15 | 22.05.2017 13. Augmented or virtual reality Ketchum VR: http://wadds.co/2r8IpMo
  • 16. 16 | 22.05.2017 14. Auto-mate Google Translate: http://wadds.co/2r8Pj45
  • 17. 17 | 22.05.2017 15. Artificial intelligence Amazon Echo: http://wadds.co/2oymMDf
  • 18. 18 | 22.05.2017 16. Tools and workflow Bluenod: http://wadds.co/2rHXIbS
  • 19. 19 | 22.05.2017 17. Representing the publics we serve CIPR State of the Profession 2017: http://wadds.co/2o4QADu
  • 20. 20 | 22.05.2017 18. Mental resilience #FuturePRoof report on mental health: http://wadds.co/2r8L9cJ
  • 21. 21 | 22.05.2017 19. Are you any good? Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe
  • 22. 22 | 22.05.2017 20. Slow march to professionalism CIPR CPD portal: http://wadds.co/2r8CbMq
  • 23. 23 | 22.05.201723 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds