Presentation to the Content Marketing Show in London, challenging the audience to consider whether a brand can ever be social. It can, but it needs to be human, brave and empathetic. The deck includes examples of good and back practice, and a very personal story.
13. 13 | 20.07.2014
Thank you
Social media is human media.
Automate and industrialise
with extreme care
Be brave. Challenge your
organisation. Do the best
work that you can
Check your breasts, and your
balls. Maybe even make it a
social experience
Image source: CoppaFeel
14. 14 | 20.07.201414 | 20.07.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds