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#LocalUp @w2scott
WILL SCOTT
CONTENT,
CONVERSATIONS,
AND CONVERSIONS
Local U
Search Influence
@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
SEO <> Good Content
#LocalUp@w2scott
Social <3 Good Content
#LocalUp@localuniv
THE BEGINNING
#LocalUp@searchinfluence
PRESERVE AND SHARE
KNOWLEDGE
#LocalUp@w2scott
CONNECT
#LocalUp@w2scott
4.51 Billion
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp @w2scott
CONTENT
#LocalUp@localuniv
AGAIN,
THE BEGINNING
#LocalUp@searchinfluence
CONTENT
#LocalUp@searchinfluence
SPAM
#LocalUp@localuniv
SCALABLE
#LocalUp@w2scott
SHAREABLE
#LocalUp@w2scott
TRANSPARENT?
http://goo.gl/8WYqmD
#LocalUp@w2scott
And that’s where
the fun begins
#LocalUp@w2scott
This is where
you get creative
#LocalUp@w2scott
ANYONE CAN BE
AN AUTHOR
#LocalUp@w2scott
EVERYBODY NEEDS
(GOOD) CONTENT
#LocalUp@w2scott
CONTENT BUILDS
AUTHORITY
#LocalUp@w2scott
AND CAN BUILD
A PLATFORM
#LocalUp@w2scott
It’s not just text
#LocalUp@w2scott
CONTENT TAKES
MANY FORMS
#LocalUp@w2scott
VISUAL
#LocalUp@w2scott
INFORMATIONAL
#LocalUp@w2scott
CONVERSATIONAL
#LocalUp@w2scott
EVEN “NEWS”
#LocalUp @w2scott
CONVERSATION
#LocalUp@localuniv
CONNECTING
#LocalUp@w2scott
LOTS OF CONNECTIONS
#LocalUp@w2scott
http://goo.gl/mips7C
#LocalUp@w2scott
http://goo.gl/mips7C
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
WHO’S
CULTIVATING IT?
#LocalUp@w2scott
WHO OWNS IT?
#LocalUp@w2scott
http://goo.gl/lSu06K
YOU DON’T OWN
FACEBOOK
#LocalUp@w2scott
#LocalUp@w2scott
YOUR BLOG
#LocalUp@w2scott
Source: HubSpot, http://goo.gl/DQNFXD
#LocalUp@w2scott
http://goo.gl/mips7C
#LocalUp@w2scott
Build authority
Be the expert
Grow traffic
WHY BLOG?
#LocalUp@w2scott
Sorry, you’ve got
to pay to play
#LocalUp@w2scott
Tying a steak around
your neck
#LocalUp@w2scott
FACEBOOK
#LocalUp@w2scott
GETTING MARRIED?
WE KNOW WHERE YOU ARE
#LocalUp@w2scott
WE KNOW THINGS
ARE CHANGING
#LocalUp@w2scott
WE KNOW WHAT
INTERESTS YOU
#LocalUp@w2scott
LINKEDIN
#LocalUp@w2scott
B2B, BORING?
#LocalUp@w2scott
LINKEDIN IS
GLOBAL
#LocalUp@w2scott
AND LOCAL TOO
#LocalUp@w2scott
Does it work?
#LocalUp@w2scott
IT WORKS!
#LocalUp @w2scott
CONVERSION
#LocalUp@w2scott
GOAL!
#LocalUp@w2scott
SOCIAL GOALS
#LocalUp@w2scott
REVENUE GOALS
#LocalUp@w2scott
CUSTOMERS
#LocalUp@w2scott
REAL CUSTOMERS
#LocalUp@w2scott
BUYERS
#LocalUp @w2scott
CONCLUSION
#LocalUp@w2scott
BE A SCRIBE
#LocalUp@w2scott
INFORM
#LocalUp@w2scott
THEY WILL COME
#LocalUp@w2scott
YOU WILL PROFIT
https://flic.kr/p/79wyWc
#LocalUp@w2scott
BRING SEXY BACK
#LocalUp
THANK YOU!
WILL SCOTT
Local U
Search Influence
@w2scott
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Making Content The Sexy Part of Social at #LocalUp

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Veröffentlicht am

This presentation was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp.

As a Local U faculty member my focus is Social Media, and given our work with customers of Search Influence, I have always leaned toward the advertising side of Social Media Marketing.

I have alsoWith some of the changes being made by Facebook, most particularly, the elimination of "selling" content from the news feed, that focus is getting more important.

Facebook is no longer a free lunch. You've got to pay to play.

That said, it's still important to build community and engagement and good content makes it easier. That's what this presentation is about. I hope you enjoy. I'd love to have your comments here or on SlideShare.

Veröffentlicht in: Marketing
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Making Content The Sexy Part of Social at #LocalUp

  1. 1. #LocalUp @w2scott WILL SCOTT CONTENT, CONVERSATIONS, AND CONVERSIONS Local U Search Influence @w2scott
  2. 2. #LocalUp@w2scott
  3. 3. #LocalUp@w2scott SEO <> Good Content
  4. 4. #LocalUp@w2scott Social <3 Good Content
  5. 5. #LocalUp@localuniv THE BEGINNING
  6. 6. #LocalUp@searchinfluence PRESERVE AND SHARE KNOWLEDGE
  7. 7. #LocalUp@w2scott CONNECT
  8. 8. #LocalUp@w2scott 4.51 Billion
  9. 9. #LocalUp@w2scott
  10. 10. #LocalUp@w2scott
  11. 11. #LocalUp@w2scott
  12. 12. #LocalUp @w2scott CONTENT
  13. 13. #LocalUp@localuniv AGAIN, THE BEGINNING
  14. 14. #LocalUp@searchinfluence CONTENT
  15. 15. #LocalUp@searchinfluence SPAM
  16. 16. #LocalUp@localuniv SCALABLE
  17. 17. #LocalUp@w2scott SHAREABLE
  18. 18. #LocalUp@w2scott TRANSPARENT? http://goo.gl/8WYqmD
  19. 19. #LocalUp@w2scott And that’s where the fun begins
  20. 20. #LocalUp@w2scott This is where you get creative
  21. 21. #LocalUp@w2scott ANYONE CAN BE AN AUTHOR
  22. 22. #LocalUp@w2scott EVERYBODY NEEDS (GOOD) CONTENT
  23. 23. #LocalUp@w2scott CONTENT BUILDS AUTHORITY
  24. 24. #LocalUp@w2scott AND CAN BUILD A PLATFORM
  25. 25. #LocalUp@w2scott It’s not just text
  26. 26. #LocalUp@w2scott CONTENT TAKES MANY FORMS
  27. 27. #LocalUp@w2scott VISUAL
  28. 28. #LocalUp@w2scott INFORMATIONAL
  29. 29. #LocalUp@w2scott CONVERSATIONAL
  30. 30. #LocalUp@w2scott EVEN “NEWS”
  31. 31. #LocalUp @w2scott CONVERSATION
  32. 32. #LocalUp@localuniv CONNECTING
  33. 33. #LocalUp@w2scott LOTS OF CONNECTIONS
  34. 34. #LocalUp@w2scott http://goo.gl/mips7C
  35. 35. #LocalUp@w2scott http://goo.gl/mips7C
  36. 36. #LocalUp@w2scott
  37. 37. #LocalUp@w2scott
  38. 38. #LocalUp@w2scott WHO’S CULTIVATING IT?
  39. 39. #LocalUp@w2scott WHO OWNS IT?
  40. 40. #LocalUp@w2scott http://goo.gl/lSu06K YOU DON’T OWN FACEBOOK
  41. 41. #LocalUp@w2scott
  42. 42. #LocalUp@w2scott YOUR BLOG
  43. 43. #LocalUp@w2scott Source: HubSpot, http://goo.gl/DQNFXD
  44. 44. #LocalUp@w2scott http://goo.gl/mips7C
  45. 45. #LocalUp@w2scott Build authority Be the expert Grow traffic WHY BLOG?
  46. 46. #LocalUp@w2scott Sorry, you’ve got to pay to play
  47. 47. #LocalUp@w2scott Tying a steak around your neck
  48. 48. #LocalUp@w2scott FACEBOOK
  49. 49. #LocalUp@w2scott GETTING MARRIED? WE KNOW WHERE YOU ARE
  50. 50. #LocalUp@w2scott WE KNOW THINGS ARE CHANGING
  51. 51. #LocalUp@w2scott WE KNOW WHAT INTERESTS YOU
  52. 52. #LocalUp@w2scott LINKEDIN
  53. 53. #LocalUp@w2scott B2B, BORING?
  54. 54. #LocalUp@w2scott LINKEDIN IS GLOBAL
  55. 55. #LocalUp@w2scott AND LOCAL TOO
  56. 56. #LocalUp@w2scott Does it work?
  57. 57. #LocalUp@w2scott IT WORKS!
  58. 58. #LocalUp @w2scott CONVERSION
  59. 59. #LocalUp@w2scott GOAL!
  60. 60. #LocalUp@w2scott SOCIAL GOALS
  61. 61. #LocalUp@w2scott REVENUE GOALS
  62. 62. #LocalUp@w2scott CUSTOMERS
  63. 63. #LocalUp@w2scott REAL CUSTOMERS
  64. 64. #LocalUp@w2scott BUYERS
  65. 65. #LocalUp @w2scott CONCLUSION
  66. 66. #LocalUp@w2scott BE A SCRIBE
  67. 67. #LocalUp@w2scott INFORM
  68. 68. #LocalUp@w2scott THEY WILL COME
  69. 69. #LocalUp@w2scott YOU WILL PROFIT https://flic.kr/p/79wyWc
  70. 70. #LocalUp@w2scott BRING SEXY BACK
  71. 71. #LocalUp THANK YOU! WILL SCOTT Local U Search Influence @w2scott

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