This presentation was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp.
As a Local U faculty member my focus is Social Media, and given our work with customers of Search Influence, I have always leaned toward the advertising side of Social Media Marketing.
I have alsoWith some of the changes being made by Facebook, most particularly, the elimination of "selling" content from the news feed, that focus is getting more important.
Facebook is no longer a free lunch. You've got to pay to play.
That said, it's still important to build community and engagement and good content makes it easier. That's what this presentation is about. I hope you enjoy. I'd love to have your comments here or on SlideShare.