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TIE A STEAK AROUND
YOUR NECK AND MAYBE
THE DOG WILL PLAY
Helping businesses succeed online.
â—Ź Helping businesses online since 1994
â—Ź Search Influence since 2006
â—Ź Thousands of websites
â—Ź 100s of thousands of Yellow Pages
â—Ź Millions of visits
â—Ź Former Marine
WILL SCOTTABOUT ME
SEO <> GOOD CONTENT
YOU CAN'T
GIVE SOME
PEOPLE NICE
THINGS
SOCIAL <3 GOOD CONTENT
YOU CAN'T
GIVE SOME
PEOPLE NICE
THINGS
YOU DON'T OWN FACEBOOK
@searchinfluence
@searchinfluence
ADVERTISING USED TO
BE MORE OBVIOUS.
ADS USED TO BE OBVIOUS
ADS USED TO BE OBVIOUS
ADS USED TO BE OBVIOUS
ARE NATIVE ADS JUST
BETTER MONETIZED PR?
@searchinfluence
HOW NEWSPAPERS DO IT
@searchinfluence
HOW NEWSPAPERS DO IT
@searchinfluence
HOW WE DO IT
HOW WE DO IT
HOW WE DO IT
EASY, RIGHT?
BUT WAIT,
THERE'S MORE!
• True social is getting harder
• Traditional media is selling out
• Platforms continue to emerge
• Great content still matters.
PAY TO PLAY IS NOW!
THANK YOU!
WILL SCOTT
wscott@searchinfluence.com
searchinfluence.com/blog
twitter.com/w2scott

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