1. Trailer Conventions

2. The first conventions I used in the trailer was the green screen. The green screen
informs the audience as to who is eligible to view the trailer. The green screen is a
common convention used in every movie trailer.
The convention include s a website that gives you more information about the
green screen and its use. My green screen says that this trailer is not suitable for
viewers under 17 without a parent of adult guardian. I chose this rating as my
trailer is a horror therefore I seen it best fit.

3. I used the Sony picture entertainment logo as it is a common convention to
include production company logo and images to inform the audience who the
movie is being produced and distributed by.
This can influence the audience to watch the movie as they may acknowledge that
the production company is well known for other good quality movies that they
have previously enjoyed.

4. One of the conventions I used was a tagline to describe an aspect of the trailer to
explain something . This convention can work in various ways, some trailers
include it to explain the storyline, some use it to create intensity whilst some do
not use it at all.
I felt that putting a tagline here and there would help clear up the storyline and
provide some answers for the audience .

5. A unique selling point that I included was the name of the cast in the movie. This
helps promote the actors and may help people recognise the cast and therefore
want to watch the movie as they may have recognised the actors from another
movie they liked.
This convention is widely used especially when big name actors are in the movie as
this promotes them and makes the movie look good as the actors may be of high
standards.

6. This unique selling point tells the audience of what other movies the producers
have made therefore giving a reference to what they are capable of and proving
that they are worthy of being watched. This promotes the mentioned movie as
well and may remind people of the movie so they would go back and watch it, this
would also be gaining production companies money and attention.
This convention is useful for attracting an existing fanbase and encouraging them
to watch this new movie.

7. The movie title is an important convention as the whole trailer revolves around it.
The movie title also gives clues as to what the movie is about and the genre. The
short title helps makes it easier to remember and will attach to the trailer
therefore making the trailer recognisable and easier to remember as well.
This convention is one of the most common as it is common sense to
acknowledge the movie title as it informs the audience of what they have watched.
It is also usually included at the end so it is almost the last thing that the audience
remember watching.

8. The last and final convention included in my trailer is the blurb. This usually goes
quite fast but it includes details such as the producers, actors and directors. It is an
important informative text to show the credits of the people that have worked on
the movie therefore to show that it is a good movie as it has been worked on.
The blurb also incudes the release date that enables people to look forward to the
movie and also create anticipation and excitement for the audience so they are
more likely to watch it. the website included allow the audience to retrieve more
information on the movie and the production logos again show who have
produced and made the movie.

9. All the conventions used in the trailer have all had the purpose of promoting the
trailer and proving to the audience how good and worthy is it of being watched .
Secondary purposes are also to entertain the audience to make sure they have
something to look forward to when watching the actual movie.
I used conventions just as they would be used in real trailers to make my movie
trailer as realistic as possible .