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Poster Conventions
A poster convention that I used was
this unique selling point that is to
inform and interest the audience.
Informing them of previous credits
will encourage them to consider
watching this movie especially if the
previous credit mentioned was a
success.
The names of the cast are included
separately as their own unique
selling point.
This helps to promote the actors as
well as the movie.
Also an actor could determine
whether someone goes to watch
the movie as they could like the
actor or the actors other movies.
A large image of the characters
acts as a promotion of the cast and
also attracts the audience as it is
the first thing likely they will
notice.
The image will determine whether
they give the poster a second look
or not.
The title is a main
convention as usually it gives
clues as to what the movie is
about.
It tends to be the biggest
feature after the image
therefore is play a key role in
attracting the audience.
The blurb is a unique selling point that provides additional
information and credits including the director, actors,
producers and other crew members.
This shows the movie has been worked on and developed
by a number of people therefore it must be good.
Logo’s are present to help the audience recognise the
companies involved.
Recognising well known companies will help the movie
gain respect, status and a wider audience.
The date given creates anticipation for
the audience and may encourage them
to perhaps save the date or start making
plans to see the movie.
Other conventions I have used is the movie Facebook page link
and a link to the movie website. They are there to provide
detail and information on the movie and to also give spoilers to
entice the audience.
Since these are not common conventions, I used them to
develop my poster.
Photo manipulation is another
popular convention that is used in
every poster to help create the
perfect atmosphere and image
suitable for the product.
I tried to keep my photos as authentic
as possible to suit my dark thriller
genre. I kept the characters makeup
very neutral and also faded the
images using transparency tool to
give it a natural gloomy look.
The grey smoke helped to blend in
my images whilst also creating a
misty theme.
The mostly black background
represents the darkness of my
movie whilst helping the characters
contrast against this helping them
to stand out.
The font I chose was far from basic
and has kind of an edge to it with
sharp corners and flicks. I felt this
fitted my thriller movie well as the
trailer also features sharp items
such as knives.
I have kept the font consistent
throughout my poster except for
my blurb which I kept
straightforward and simple to make
it easier to read as the size is
notably smaller.
The colour scheme for the text is
fairly simple yet effective as the
white text contrasts strongly against
the black standing out and the red
title text represents blood to suit
the movie genre and content.
These features give an insight as to
what the movie may contain
I used media conventions of a real
magazine poster that I worked off of
but I also developed my poster
further by using more newer features
such as the online Facebook and
website logos and links.
I have missed out some conventions
such a reviews and taglines to
describe the movie, I felt like I did
not want to overcrowd my poster
since a more simple image would
best fit my genre.
I have implemented the same
conventions to create a mysterious
poster that does not give away too
much detail but enough to entice an
audience.

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Poster Conventions

  • 2. A poster convention that I used was this unique selling point that is to inform and interest the audience. Informing them of previous credits will encourage them to consider watching this movie especially if the previous credit mentioned was a success. The names of the cast are included separately as their own unique selling point. This helps to promote the actors as well as the movie. Also an actor could determine whether someone goes to watch the movie as they could like the actor or the actors other movies.
  • 3. A large image of the characters acts as a promotion of the cast and also attracts the audience as it is the first thing likely they will notice. The image will determine whether they give the poster a second look or not. The title is a main convention as usually it gives clues as to what the movie is about. It tends to be the biggest feature after the image therefore is play a key role in attracting the audience.
  • 4. The blurb is a unique selling point that provides additional information and credits including the director, actors, producers and other crew members. This shows the movie has been worked on and developed by a number of people therefore it must be good.
  • 5. Logo’s are present to help the audience recognise the companies involved. Recognising well known companies will help the movie gain respect, status and a wider audience.
  • 6. The date given creates anticipation for the audience and may encourage them to perhaps save the date or start making plans to see the movie.
  • 7. Other conventions I have used is the movie Facebook page link and a link to the movie website. They are there to provide detail and information on the movie and to also give spoilers to entice the audience. Since these are not common conventions, I used them to develop my poster.
  • 8. Photo manipulation is another popular convention that is used in every poster to help create the perfect atmosphere and image suitable for the product. I tried to keep my photos as authentic as possible to suit my dark thriller genre. I kept the characters makeup very neutral and also faded the images using transparency tool to give it a natural gloomy look. The grey smoke helped to blend in my images whilst also creating a misty theme. The mostly black background represents the darkness of my movie whilst helping the characters contrast against this helping them to stand out.
  • 9. The font I chose was far from basic and has kind of an edge to it with sharp corners and flicks. I felt this fitted my thriller movie well as the trailer also features sharp items such as knives. I have kept the font consistent throughout my poster except for my blurb which I kept straightforward and simple to make it easier to read as the size is notably smaller. The colour scheme for the text is fairly simple yet effective as the white text contrasts strongly against the black standing out and the red title text represents blood to suit the movie genre and content. These features give an insight as to what the movie may contain
  • 10. I used media conventions of a real magazine poster that I worked off of but I also developed my poster further by using more newer features such as the online Facebook and website logos and links. I have missed out some conventions such a reviews and taglines to describe the movie, I felt like I did not want to overcrowd my poster since a more simple image would best fit my genre. I have implemented the same conventions to create a mysterious poster that does not give away too much detail but enough to entice an audience.