1. Quikr….
Loosing Battle in Online Classified Business
Group No: 03
Ankit Agrawal
Arshdeep Kaur
Manoj Kumar
Ravi Teja
Jagriti Kalra

2. Public Notice Carvings
59 BC
2000 BC
Social Classifieds
2007
Facebook introduced
Outdoor Advertisinga free classifieds
was
The Roman empire published
invented
Acta Diurna (“Daily Acts”)by the Egyptians Facebook Marketplace
called
Hand-writing Newssheets
206 BC
Online Classifieds
Mobile Classifieds
1995Future
The beginning of Internet classifieds.
China, early government produced
Every is competing to
One
handwritten news sheets called of the effort introduced was
dominate this mobile arena
Craigslist.
“ tipao”
Online Classified
Public Poster Ads
1600
Business Evolution
England
handwritten
Notices were nailed
to post and walls
Newspaper
Radio Ads
Who do you think will be
victorious?
Classifieds
1704
The first newspaper advertisement
was published in Boston News-Letter
Magazine Classifieds

3. Founded in the year 2008 by Pranay Chulet, alumni of IIT-Delhi & IIM-Kolkata
Quikr is inspired by the foreign business model Craigslist which started its operation in 1995
Services cover 160 categories in over 83 cities
1.8 crore consumer per month and millions of ad posted by users
Among World’s top 250 private companies
Quikr is backed by Matrix Partners India , Omidyar Network , Norwest Venture Partners , Nokia
Growth Partners , Warburg Pincus and invested in by eBay Inc.

4. Vertical
Classifieds
Specialized service
offering in single
category
Robust Customer Support
Example :
Maintenance of complex
database (MYSQL)
Shaadi.com,
Cardekho.com
Type of
Classifieds
Efficient Routing Techniques,
Algorithms and Computing
power
Service offering in different
categories with little or less
differentiation
Horizontal
Classifieds
Marketing Program Cost
Provide a platform for the
stakeholder to do
transaction under one roof
Cost Analysis
Example: Quikr, Olx,
Sulekha
Online Ads
Easy to post ads
Live tracking of your ads via email, SMS, and website
Company list their
ads with Quikr similar
to Google Ads
Free or less cost involved
Benefit of
online
classifieds
Better Service
More targeted search capabilities
Time Saving
IT Driven
Customer Support
Simplicity to understand functioning of mobile apps
Revenue
Model
Premium
Lists
You pay Rs. 1000 for print
ads, here you need to pay
Rs. 100 for same ad. The
pricing strategy differs from
category to category
Lead
Generation
Small businesses in categories
like real estate and
automobiles want to expand
their business via advertising
and here we provide them
with leads.

5. Quikr
EBay
Flipkart
Reviews
25049
189764
602735
44170
Average
Rating
Social
Olx
4.1
4.3
4.4
4.3
3.04 MB
9.52 MB
3.02 MB
10
millions +
50
10
million + millions +
Analytics
Applicatio
2.27 MB
Lead Generation
n Size
Facebook
Cross Selling
LinkedIn
Downloads
Mobile
Apps
Chat Box
10
millions +
Cloud
Data Storage
Data Routing Capabilities

6. Limitation
Limited only to city
Loses effectiveness very fast due to large postings od ads
daily

7. QUIKR VS OLX
Research Methodology
• Different Ads were posted
for different categories
which covered
advertisement with images
and non-images too
• Ads were posted in
categories like Real estate,
Car, Mobile, Furniture, Video
Games, Bike
Findings
 Olx outperforms Quikr in terms
of performance
 Car/ Mobile is the major trend
in Online classified business
 Olx generates 4 times
response compared to Quikr
in Car and Mobile category
 Other categories generate
less or no response and Quikr
Recommendation
scores marginally higher
 Chat Box can be used to connect to more withWhatsapp application used
 the users
 Mobile Apps has customer issues. That really needsthe be focused to connect
by to companies
 Optimization technique has to be more efficient. customers
to
 Olx has well organized ERP
system to track the ads
posted by user
 After 2-3 days of ad posting

8. References
http://www.thesmartceo.in/magazine/growth-enterprise/quick-quikrquickest.html
http://chennai.quikr.com/html/about.php