2. Corporate Overview
Headquarters Palo Alto, CA Tesla Factory Fremont, CA
EU Assembly Tilburg, NLDesign Studio Hawthorne, CA
Company Founded
Roadster Prototype
Roadster Production Launch
Nasdaq IPO
Purchase Tesla Fremont Plant
N. America Model S Introduction
EU Model S Introduction
AWD Model S Launch
50,000+ Total Vehicles Delivered
11,000+ employees
2003
2006
2012
2013
2008
2010
2015
Oil Price: $~30/barrel
3. • Lead-acid technology was still status quo in 1995
• Performance had stagnated
Short lifespan
Very heavy
Short range
Lithium ion Made Possible:
4 X gravimetric energy density
6 X volumetric energy density
3 X cycle life
Battery History
4. Industry first Lithium Ion EV Powertrain
4 -
Controls and Software
Power Electronics
Module
(DC-AC Inverter, Charger)
53 kWh Lithium ion
battery pack
250hp AC
Induction Motor and
Gearbox
6. Focus on Energy Storage Design and Cost
Ground-up design as EV-only (Model S/X)
Optimal packaging, safety and performance
High energy density leads to lower cost
85 kWh Battery
Pack
7. AWD Dual Motor Platform
Improved efficiency and torque distribution in Model S 85D
Tight integration of power electronics control with energy storage
8. Model S
Performance
3.2s (P85D, dual motor sport)
Driving range
265 miles (US EPA rating)
Advanced range capabilities
20 minute DC fast charge capability (10-60%)
“Better than anything we’ve ever tested”
“99 out of 100 points”
10. An Electronics and Software Culture
• Core focus and Tesla DNA
• Battery voltage management
• Motor Control
• Diagnostics
• Touchscreen
• Mobile App
• Traction and Stability Control
• Autopilot
• Complete Over the Air Updates
11. Connected Vehicle Fleet
• 1,000,000+ Tesla Vehicles x 10kW On-Board Charger
• 75 GWh of energy storage
• 10 GW Controllable Charging Load
• 50,000+ cumulative Model S vehicles
• 5 GWh of deployed energy storage
Today
2019
12. • Tesla Supercharger Network
135 kW power (300-415VDC)
0-50% SOC in 20 minutes
• Free long-range driving for Model S customers
EV Infrastructure – Tesla Supercharger
14. VehicleAffordability
Market Size / Timing
Tesla Model S Tesla Model X
Second Generation Platform
Tesla Roadster
First Generation
Model 3 Platform
Tesla Model 3 Sedan & Crossover
Product Roadmap – Growing EV Volume
16. VehicleAffordability
Market Size / Timing
Tesla Model S Tesla Model X
Second Generation Platform
Tesla Roadster
First Generation
Model 3 Platform
Tesla Model 3 Sedan & Crossover
Product Roadmap – Growing EV Volume
17. 500,000
Vehicles
Global cell supply
growing, but almost
entirely in Asia
Planned 2020 Gigafactory Production Exceeds 2013 Global Production
Battery pack cost/kWh reduced >30% for Model 3
35,000
Vehicles
GWh/YearProduction
Tesla Battery Gigafactory
21. The Ideal Solution?
Q: What PV area is required to offset 100% of
Passenger car miles driven in the USA?1
Photovoltaic
1. 1.658 x 1012 miles in 2002 (DOT Bureau of Transportation Statistics)
2. cia.gov
22. 1. Battery costs will continue to decline faster than most predictions driven by
steady technology improvement and economies of scale
Future Transportation Predictions
2. Nearly all ground vehicles will evolve toward battery electric vehicles as
battery costs drop (hybrids -> plug in hybrids -> Evs)
5. The growing EV fleet will integrate with growing (intermittent) renewables
on the grid to allow 100% non-carbon energy for electricity and
transportation
3. Bulk battery energy storage on the grid will grow rapidly and further
accelerate battery cost reduction and scale increase
4. 95% autonomous, connected vehicles will become the new norm
improving safety, efficiency and utility
23. “The stone age came to an end not for lack of stones
And the oil age will come to an end not for lack of oil”
— Sheikh Yamani, former Saudi Oil Minister