With a seemingly endless flood of new communications avenues, vehicles, techniques and viewpoints, danger looms large for many public relations practitioners. It’s all too easy to carve out a small section of familiar territory, plant your flag, and hope the whirlwind leaves you unscathed. In reality, that’s a recipe for career and organizational disaster.
This professional development seminar helps communicators discover, understand, blend and deploy a broad range of traditional and emerging disciplines. The resulting insights, strategies and tactics from your own “custom blend” – unencumbered by outdated rules – will have your executives applauding, your employees engaged, your customers buying, and your competitors trembling.
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Converging Worlds: Navigating the New Integrated Communications Environment
1. Converging Worlds:
Navigating the New
Integrated Communications
Environment
PRSA 2012 International Conference
San Francisco
Monday, October 15
2. Who we are…
Michael McDougall, APR
Managing Partner of McDougall Travers
Collins
@MikeMcDoug
Nicole Ravlin
Partner at PMG Public Relations
@PMGNicole
3. CONVERGING WORLDS
Uncovering the next breed
of communications toolsets,
keeping you one step ahead.
25. CONVERGING WORLDS
Measuring the successes (and
failures) of your integrated
communications efforts, allowing
future programs
to have an even greater impact.
26. CONVERGING WORLDS
• Real time measures
• Digging deeper for qualitative –
sales force, customer service
• User-allowed tracking… rolling digital actions
into traditional outreach
27. Thank you.
• Michael McDougall, APR
McDougall Travers Collins
mmcdougall@mcdougalltc.com
@MikeMcDoug
• Nicole Ravlin
PMG Public Relations
nicole@peoplemakinggood.com
@PMGNicole
Hinweis der Redaktion
More mobile apps. Dedicated private social networks. Gamification.
How do you pull this data in? Influence management and segmentation is key moving forward.
Nobody “owns” social – not PR, not advertising. It lives in a lot of different departments/agencies/etc. Collaboration is key with everyone involved in communications, marketing AND customer facing departments.
Digital is not the end all be all… it is not the solution for every situation.
Innocence is making a comeback. Example: Instagram – “vintage: style photography.