Inbound Lead Generation Tips and Techniques

2. What Is Inbound Lead Generation??
Inbound marketing is all about making your target client find you, make them visitors of yours
website then convert them as leads.
In Outbound Lead Generation you reach to your customer with your proposal and convert them as
lead by insisting them to purchase.
Businesses can save 62% of their funds if they choose inbound over outbound.

3. Inbound Lead Generation Techniques
• Website Optimization
 Homepage Optimization
 Landing Page Optimization
• Improve Product Indexing.
• Content Marketing through
Social Promotions.

4. Website Optimization
Homepage Optimization
• Make Responsive websites.
• Well Optimized Above the fold website structure.
Highlight your offer with contact information
Catchy header on banner with your Unique Selling Proposition (USP) or Offers
Powerful search with advanced filters
Quote form for quick contact.
• Highlight Your Featured Products.
• Offer assistance to your visitors by creating quick links for help sections.
• Highlight Client Testimonials or Your Achievements.
• Build Trust by Highlighting Your Featured Brand / Clients.
• Footer Optimization
Highlight Your Accreditations
Highlight Business Address, Location and Contact Details

6. Landing Page Optimization
• Make Thing easy for your visitors.
 Integrate appropriate calls-to-action across your site.
Use contrast to Make CTA’s stand out
Powerful search over site with advanced filter facilities.
Assist your visitors within whole website by search facilities or help section.
• Optimized Quote Page Creations:
Highlight product specification with images / product videos.
Keep form simple.
Highlight your USP.
Built trust by Trust symbol and your prime commitments to visitors.
Add a privacy message (or link to your privacy policy) that indicates their email
will not be shared or sold.
Optimized Thank You page for more engagements

7. 1. Well optimized product
specifications with image
2. Highlight USP
3. Simple Form
4. Excess inventory upload quick
link
5. Highlight your services
6. Highlight Trust symbol and your
accreditations.

8. Content Marketing through Social Promotions

9. • Target audience and get their attention by sharing trending topics / news which
result in increase your followers.

10. Increase in followers.

11. • Create engaging content and promote them on social media.
• Take visitors to your blog and offer them by appropriate CTA.

12. Results in Goal conversion.

13. Improve your product indexing through SEO
• Put Detailed and unique specifications in well formatted manner for
your products on landing page.
• Make featured product list via:
Google webmaster search queries.
Google analytics search terms.
Organic goal conversion keyword list.
Competitors most profitable keywords.
• Optimize Featured products / keywords list by
Highlight featured product on homepage & update it regular basis.
Make featured product page on your website.
Highlight them in your blog content.
Promote them through social promotions.
Make sitemap of featured product and make them crawl.

14. Conclusion
Analyze…. Analyze and Analyze
Don’t go for only techniques keep audience in mind.
Website visitors need clear directions on what to do when they arrive on
your website.
Testing can allow you to enter a new market with little risk.
You can do a lot even with a small budget.
Treat your websites like your child's, Nurture them well and they will
definitely gives you result.