Recap slides for the 2013 Customer Love Summit held on February 14th at MassChallenge. Sponsored by Richards Barry Joyce & Partners.

1. Customer Love Summit
Recap
#CustLove13
Slides compiled by @Vsnap

2. On February 14, the day when you let
people know how you really feel about
them…

3. …100 business leaders came together
to talk about the magic combination
that creates Customer Love.
Information Emotion
(big data) (the interface)

4. This conversation had that special
thing that is so awesome to be around.
That thing looks like this…
big awesome ideas wicked nice people

5. The following folks led the
conversation…
Joe Gagnon, @PennFosterPres Tamsen Webster, @tamadear
Penn Foster Allen & Gerritsen
Aubrie Pagano, @aubriepagano John Kelly, @realBackOffice
Bow & Drape BackOffice Associates
Dave McLaughlin, @davemacboston Butch Stearns, @ButchStearns
Vsnap The Pulse Network
Joe Chernov, @jchernov Laura Horak, @laurahoots
Kinvey HootSuite
Brian McKenzie, @RBJ_Partners Trish Fontanilla, @Trishofthetrade
Richards Barry Joyce & Partners Vsnap

6. …with people from all of these
companies:
• 40Berkeley • HollandMark • Practically Green
• Allen & Gerritsen • HootSuite • Promoboxx
• Apperian • Hotel Tonight • The Pulse Network
• Apptegic • HubSpot • Richards Barry Joyce
• BackOffice Associates • Indivly • Scholastic
• The Boston Globe • ISITE Design • Shareaholic
• Boston Logic • Kinvey • Shoestring Media
• Boston Red Sox • Libboo • Smart Lunches
• Bow & Drape • Lose It! • Tibco Spotfire
• Car Care Check • MassChallenge • Time Inc.
• Closer Knit • Ministry of Supply • TreeView Consulting
• CustomMade • MITX • TripAdvisor
• Digital Influence Group • Mobee • Ubersense
• dwinQ • Nanigans • UNREAL Candy
• EverTrue • NBC Boston • Uspin
• Exact Target • Nexus Partners • ViralGains
• Fidelity Investments • NoshOn.it • Vsnap
• FitnessKeeper • The Pace of Service • Wayfair
• Forrester • PerkStreet Financial • WBUR
• Grasshopper • Pingup • Wiggio
• HAILO • Pixability • Zipcar

7. …which sparked this activity on Twitter:

8. Takeaways & Next Steps
• Clearly there’s a desire to keep exploring this
conversation about designing feeling-focused
interfaces on top of rich data to make
customers feel amazing.
• So we’ll continue to convene it.

9. Contact
If you want to be part of this, let us know. We
LOVE to meet other businesspeople who
share our beliefs!!!
Dave McLaughlin, CEO
• dave@vsnap.com @davemacboston
Trish Fontanilla, Community Manager
• trish@vsnap.com @Vsnap
Joe Nigro, Business Evangelist
• joe@vsnap.com @JoeNigro

10. Thank you to our partners!

11. The Customer Love Summit grew out of the Vsnap team’s focus on
bringing warmth to the web, helping businesses engage customers
more personally and with more feeling. Here’s a little more about
Vsnap.
Vsnap is a feeling-focused video messaging platform. We make it easy
for people in sales & support to record, share and measure short
video messages as a warmer, more personal alternative to email or
other text communication.
When you vsnap your customers, they take action 40% more than
when you email them, and they become more vocal on social media.
Vsnap offers real-time analytics, customizable branding, and the
ability to attach other documents and links. You can record vsnaps via
the web or iOS and Android devices. You can share a vsnap to
anybody with an email address or a Twitter handle, and recipients
never need to register or download anything to view your vsnap.