Public relation primarily involves building relationships between an organization and its key audiences. Public relations is a management function that helps evaluate public relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding. A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc. http://www.vskills.in/certification/Certified-Public-Relations-Officer

1. Certified Public Relation Officer
VS-1043

2. Certified Public Relation Officer
www.vskills.in
CertifiedCertifiedCertifiedCertified Public Relation OfficerPublic Relation OfficerPublic Relation OfficerPublic Relation Officer
Certification CodeCertification CodeCertification CodeCertification Code VS-1043
Public relation primarily involves building relationships between an organization and its key
audiences. Public relations is a management function that helps evaluate public relations,
identify and match the policies and procedures of an individual or an organisation with the
public interest and work towards generating public awareness and understanding. A Public
Relation Officer represents the organization and is involved in activities such as image
building, goodwill creation and making people aware of the policies and procedures of the
organization etc.
Why should one take this certification?Why should one take this certification?Why should one take this certification?Why should one take this certification?
Vskills Certification in Public Relations is for those candidates looking for opportunities in
this sector catering to wide variety of services. The Certification focuses on developing
public relation strategy and tactical requirement of the profession. Vskills certification
significantly adds value to the candidates profile and helps in assessing the skills for
performance betterment.
Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?
Vskills Certifications on Public Relation is for media relations professionals, government
public relations officers, practicing public relations professionals, public relations
practitioners and corporate communicators.
Test Details:Test Details:Test Details:Test Details:
• Duration:Duration:Duration:Duration: 60 minutes
• No. of questions:No. of questions:No. of questions:No. of questions: 50
• Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%); There is no negative marking in
this module.
Fee Structure:Fee Structure:Fee Structure:Fee Structure:
Rs. 4,000/- (Includes all taxes)
Companies that hireCompanies that hireCompanies that hireCompanies that hire VskillsVskillsVskillsVskills CertifiedCertifiedCertifiedCertified Public Relations OfficerPublic Relations OfficerPublic Relations OfficerPublic Relations Officer
Vskills Certified Public Relations Officer finds employment in big or small companies as a
PR personnel. There is a shortage of skilled professionals in this field and companies are in
a constant look out of people well acquainted with the work culture and the processes
involved.

3. Certified Public Relation Officer
www.vskills.in
Table of Content
1.1.1.1. Understanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a discipline
1.1 Rationale for Public Relations
1.2 Community and Public Relations
1.3 Implications of Public Relations
1.4 Interpersonal Communication and Public Relations
1.5 Public Relations Field Dynamics
1.6 Public Relations Historical and Social Role
2.2.2.2. Public Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and Practices
2.1 Public Relations Functions and Key Processes
2.2 Relationship between Public Relations and Marketing
2.3 Public Relations Law
2.4 Integrated Planning and Evaluation
2.5 Public Relations and Conflict Resolution
3.3.3.3. Reputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression Management
3.1 Perspective on Reputation Management - Concepts and Practices
3.2 Impression Management
4.4.4.4. Public Relations EthicsPublic Relations EthicsPublic Relations EthicsPublic Relations Ethics
4.1 Educating Practitioners
4.2 Social Responsibility
4.3 Public Relations Ethics - Theory and Practice
4.4 Applicable instruments to Public Relations
5.5.5.5. Public Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and Issues
5.1 Political Issues
5.2 Economic Issues
5.3 Socio-cultural Issues
5.4 Technical Issues
5.5 Legal Issues
6.6.6.6. Communication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship Building
6.1 Critical Thinking Skills for Reading and Writing
6.2 Strategic Planning and Communication Practices
6.3 Communication Crisis Management
6.4 Image Restoration
6.5 Relationships within Communities

4. Certified Public Relation Officer
www.vskills.in
Course OutlineCourse OutlineCourse OutlineCourse Outline
Understanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a disciplineUnderstanding Public Relations as a discipline
Explains the rationale behind maintaining Public Relations
Explains the relationship between Community and Public Relations
Illustrates the implications and benefits of having good Public Relations in the society
Explains the process of Interpersonal Communication and explains its relation with
Public Relations
Explains the concept of Public Relations Field Dynamics and its application
Explains Historical and Social Role of Public Relations in a society
Public Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and PracticesPublic Relations Principle and Practices
Explains Public Relations Functions and Key Processes
Explains the concept and relationship between Public Relations and Marketing
Describes Public Relations Law
Describes the concept and importance of Integrated Planning and Evaluation
Explains the process of Public Relations and Conflict Resolution
Reputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression ManagementReputation, image and Impression Management
Explains the outlook on Reputation Management - Concepts and Practices
Describes the concept of Impression Management – Its key concepts and benefits
Public Relations EthicsPublic Relations EthicsPublic Relations EthicsPublic Relations Ethics
Understand and educate the practitioners
Understand the Social Responsibility in a country
Understanding Public Relations Ethics - Theory and Practice
Explains the various instruments applicable to Public Relations
Public Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and IssuesPublic Relations Risks and Issues
Explains the Political Issues faced
Explains the Economic Issues faced
Explains the Socio-cultural Issues faced
Explains the Technical Issues faced
Explains the Legal Issues faced
Communication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship BuildingCommunication Crisis and Relationship Building
Explains the importance of Critical Thinking Skills for Reading and Writing and
encourage for betterment
Understand and incorporate Strategic Planning and Communication Practices
Understand Communication Crisis Management
Understand the process of Image Restoration
Explains the Relationships within Communities

5. Certified Public Relation Officer
www.vskills.in
Sample QuestionsSample QuestionsSample QuestionsSample Questions
1.1.1.1. The Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by theThe Code of Professional Conduct has been drawn up by the ________________________________________________ totototo
set down standards which will, it is hoset down standards which will, it is hoset down standards which will, it is hoset down standards which will, it is hoped, make for good relationships andped, make for good relationships andped, make for good relationships andped, make for good relationships and
reputable business dealing by public relations practitionersreputable business dealing by public relations practitionersreputable business dealing by public relations practitionersreputable business dealing by public relations practitioners.
A. Institute of Public Relations
B. Indian Institute of Public Relations
C. Intellectual Institute of Public Relations
D. None of the above
2.2.2.2. One must cOne must cOne must cOne must cononononduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to theduct his or her professional activities with proper regard to the
____________.____________.____________.____________.
A. Personal Interest
B. Public Interest
C. Private Interest
D. Company Interest
3.3.3.3. The publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule orThe publication of a statement which exposes a person to hatred, ridicule or
contempt or ccontempt or ccontempt or ccontempt or causes them to be shunned or avoided by rightauses them to be shunned or avoided by rightauses them to be shunned or avoided by rightauses them to be shunned or avoided by right----thinking members ofthinking members ofthinking members ofthinking members of
society generally is called ________________.society generally is called ________________.society generally is called ________________.society generally is called ________________.
A. Denigration
B. Contemplation
C. Defamation
D. None of the above
4.4.4.4. A consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called tA consultancy usually works to one person in the organization called thehehehe
____________________________________....
A. HR executive
B. Manager
C. Liaison Officer
D. All of the above
5.5.5.5. Conferences are a good method of __________ communication.Conferences are a good method of __________ communication.Conferences are a good method of __________ communication.Conferences are a good method of __________ communication.
A. Direct
B. Indirect
C. Both of the above
D. None of the above
Answers: 1 (A), 2 (B), 3 (C), 4 (C), 5 (A)