Vskills certification for Inbound Marketing assesses the candidate as per the company’s need for inbound marketing processes. The certification tests the candidates on various areas in consumer engagements, audience aggregation and conversion optimization.

1. Certified Inbound Marketing
Professional
VS-1102

2. Certified Inbound Marketing Professional
www.vskills.in
CCCCertifiedertifiedertifiedertified Inbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing Professional
Certification CodeCertification CodeCertification CodeCertification Code VS-1102
Vskills certification for Inbound Marketing assesses the candidate as per the company’s
need for inbound marketing processes. The certification tests the candidates on various
areas in consumer engagements, audience aggregation and conversion optimization.
Why should one take this certification?Why should one take this certification?Why should one take this certification?Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen
areas. It is also well suited for those who are already working and would like to take
certification for further career progression.
Earning Vskills Inbound Marketing Professional Certification can help candidate
differentiate in today's competitive job market, broaden their employment opportunities by
displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?
Job seekers looking to find employment in Banks, MNCs, Corporates, marketing
companies and marketing departments of various companies, students generally wanting to
improve their skill set and make their CV stronger and existing employees looking for a
better role can prove their employers the value of their skills through this certification. An
individual can also start a debt recovery agency of own and be self-employed.
Test DetailsTest DetailsTest DetailsTest Details
• Duration:Duration:Duration:Duration: 60 minutes
• No. of questions:No. of questions:No. of questions:No. of questions: 50
• Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%)
There is no negative marking in this module.
Fee StructureFee StructureFee StructureFee Structure
Rs. 4,944/- (Includes all taxes)
ComComComCompanies that hire Vskillspanies that hire Vskillspanies that hire Vskillspanies that hire Vskills Inbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing ProfessionalInbound Marketing Professional
Inbound Marketing Professionals are in great demand. Companies specializing in
marketing sector are constantly hiring skilled professionals. Various public and private
companies also need inbound marketing professional for their marketing departments.

3. Certified Inbound Marketing Professional
www.vskills.in
Table of ContentTable of ContentTable of ContentTable of Contentssss
1.1.1.1. Engagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reachEngagement Magnets: A way to multiply results from existing reach
1.1 Introduction to Engagement Magnets
1.2 Content based engagement magnets: guides, case studies, webinars
1.3 Tool based engagement magnets: audits, strategy toolkits, worksheets
2.2.2.2. Audience Aggregation for Demand GenerationAudience Aggregation for Demand GenerationAudience Aggregation for Demand GenerationAudience Aggregation for Demand Generation
2.1 Importance of Audience Aggregation
2.2 Using Email lists for Audience Aggregation
2.3 Marketing patterns to grow email lists
3.3.3.3. Conversion OptimizationConversion OptimizationConversion OptimizationConversion Optimization
3.1 Understanding the buyer’s psyche
3.2 Designing user flows across your website, emails and other touchpoints
3.3 The framework for online persuasion for lead generation & sales
3.4 Visualizing micro funnels to track buyers through the purchase process
3.5 Landing page optimization & A/B testing
4.4.4.4. Lifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead Nurturing
4.1 Identifying stages in buyer’s lifecycle to make leads sales-ready
4.2 Designing lifecycle emails & website customizations
4.3 Drip email marketing for lead nurturing

4. Certified Inbound Marketing Professional
www.vskills.in
Course OutlineCourse OutlineCourse OutlineCourse Outline
Engagement MagEngagement MagEngagement MagEngagement Magnets: A way to multiply results from existing reachnets: A way to multiply results from existing reachnets: A way to multiply results from existing reachnets: A way to multiply results from existing reach
Introduction to Engagement Magnets
Content based engagement magnets: guides, case studies, webinars
Tool based engagement magnets: audits, strategy toolkits, worksheets
Audience Aggregation for Demand GeAudience Aggregation for Demand GeAudience Aggregation for Demand GeAudience Aggregation for Demand Generationnerationnerationneration
Importance of Audience Aggregation
Using Email lists for Audience Aggregation
Marketing patterns to grow email lists
Conversion OptimizationConversion OptimizationConversion OptimizationConversion Optimization
Understanding the buyer’s psyche
Designing user flows across your website, emails and other touchpoints
The framework for online persuasion for lead generation & sales
Visualizing micro funnels to track buyers through the purchase process
Landing page optimization & A/B testing
Lifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead NurturingLifecycle Emails & Lead Nurturing
Identifying stages in buyer’s lifecycle to make leads sales-ready
Designing lifecycle emails & website customizations
Drip email marketing for lead nurturing

5. Certified Inbound Marketing Professional
www.vskills.in