A step by step guide for establishing a social enterprise with example of Ladybird Environmental Consulting LLP. This is a basic guide meant for students and teachers.

1. How to start a
social
enterprise
Processes and Systems involved in
establishing a social enterprise.

2. • A social enterprise generates revenue and a
profit.
• A social enterprise model seeks to make an
impact to help alleviate or improve the
myriad of intractable social challenges
humanity faces on any given day.
• Some nonprofits are also considered social
enterprises.They can technically make a
profit, but revenues are not permitted to go
to investors. Instead, funds are legally
required to go back into the nonprofit
business
2
Social
Enterprise

3. Social Entrepreneur
Social entrepreneurs are business people.
Money motivates them, but they also have
a sincere desire and, in some instances, a
calling to help and improve the welfare of
others.The best social entrepreneurs and
business leaders share some of these
qualities:
Leadership Creativity Visionary
Belief Persistence Strategic 3

4. The Model
By selling goods and services in the
open market, social
enterprises reinvest the money
they make back into their business or
the local community.This allows them
to tackle social problems, improve
people's life chances, support
communities and help the
environment. So when a social
enterprise profits society profits.
Social Issue An idea/solution Product/Service
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5. Be specific -Don’t be everything to
everybody

6. Niche
Offerings
Corporates
Forest Department
• Environmental CSR Projects
• Environmental Employee
Engagement Programmes
• Establishment of Nature
Interpretation Centres
• Development of
environmental educational
resources

7. Background • New Company Act 2014
• Gap between Nonprofits
and Corporates
• Requirement of a
facilitator who
understands both sides

8. Biodiversity
Works
Projects
Programmes
• Establishment of butterfly habitats under tree
plantation programmes
• Development of naturebased mobile apps
• Development of Butterfly Parks
• Habitat Restoration works as part of corporate
volunteering programme
• WildlifeTraining programmes for forest officials
• Online courses on Biodiversity

9. First step
first
Name and Registration Website and Social
Media Accounts
Make a business plan
1 2 3
Provide information about the
significant events he/she
completed.
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10. Your
Network
Expand your network by working
in collaborative way Clients
Identify your clients,
their geographical
locations, their
requirements
Partners
Identify partners who
could help you scaleup.
These could be
individuals or
organizations
Mentors
Find a mentor who could
guide you. Get a board
of advisors
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12. • Who are you?
• What are you passionate
about?
• What you do?
• Why you do what you do?
• How you create an impact?
• What resources you use to
creat that impact?

13. Don’t work alone
Look for partners
Look for
collaborators
Have professional
affiliations
Who is your team?

14. Elevator
Pitch
Sell your idea before
you reach your floor

15. 1. Nail your elevator
speech.
2. Research your
audience. (
clients/investors)
3. Tell an engaging
story.
4. Your team.
5. Know your
revenue model.

16. Know your
figures
Be at ease
with numbers
Be ready with
figures for
scaling up or
scaling down

17. Ladybird Environmental
Consulting is a social
enterprise that establishes
butterfly gardens for schools
and colleges which are
sponsored by corporates under
CSR . This not only benefits
pollinators but also enhances
environment education among
schools. We have created 4
such gardens in Maharashtra .
Additionally it fulfils UN’s
Sustainable Development
goals. We hope to expand
more. Each butterfly garden
cost Rs. 2 lakh with one year
maintenance.
• Who are you? What you do?
What you offer? How is it
unique? How is beneficial?
How effective is it? How much
does it costs?

18. Created
Opportunities
rather waiting

19. Promotion
Share the awards and recognition
awarded to him/her.
Plan free events Social media
promotion
Set up meetings with
potential clients
Create freebies Start a newsletter Join like-minded
groups
19

20. Publicize your
brand

21. Har Logo
Kuch Kehta
Hai?
• All women team
• Environment and
Entomological sphere of
work
• Knowledge partners

22. Branding
Essentials
• Customer’s Delight
• Walk theTalk Always
• Speed in being responsive
• Networking
• Social cause
• Integrity 24x7x365

23. Blow your Trumpet all the time

24. Build the
credibility
WORK

25. My Work
was the
biggest
credibility
• My work track record
• Expert power in the field of
Environment Education
and Entomology
• Published works
• Excellent network
• Prolific online presence

26. Results

27. Own that one word

28. Write like a market leader

29. Be honest
Be
reasonable
Be
empathetic
Be flexible
Be genuine

30. Are you
ready to be a
social
entrepreneur
?
30
Answer these 10 questions to know if you are
ready to start
1. Do you have financial support for atleast 6 months?
2. Do you have domain and market
knowledge/experience/qualifications?
3. Do you have a credible track record?
4. Do you have necessary soft skills required for
starting an enterprise?
5. Do you have ability to work 24x7?
6. Do you team of friends/mentors/support?
7. Do you have a good online presence?
8. Do you have ability to delegate?
9. Do you have good communication skills?
10. Do you have fair knowledge about laws that govern
businesses in India?

31. Thank You
Dr. V. Shubhalaxmi
Founder & Director
www.ladybirdconsulting.co.in
shubha@ladybirdconsulting.co.in
98201652552
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