15. Season - Segment January to March 75 K mt Market SSG, Millets Organized, Local players April to August 34 K mt Market Corn, Napier, SSG, Residue Local Traders dominating Sep to December 44 K mt Market Oats and Lucerne/ Berseem Local Traders dominating Advanta India Limited January February March April May June July August September October November December
17. Price - Segment Advanta India Limited SSG - Market Category Market Size - Mt Price Range – Rs. Dealer price Advt. Product A+ 750 >30 JUMBO A 12000 25 to 30 B 38000 20 to 25 C 20000 16 to 19 D 11750 <12 TOTAL 82500 <12 to 39
18. Advanta with Sorghum Power Advanta India Limited
42. Co-Operative Dairies All states based on 2008 censes Advanta India Limited State No. Co-Op Dairies Brand Milk Collection Capacity per Day No. Farmer Numbers Uttar Pradesh 46 PARAG milk 14 Lakh lpd 7 lakhs Punjab 11 VERKA milk 13 Lakh lpd 3 lakhs Rajasthan 16 SARAS milk 8.8 Lakh lpd 5.4 lakhs Haryana 5 VITA milk 5.5 Lakh lpd 3.5 lakhs Gujarat 16 AMUL, SAGAR milk 32.2 Lakh lpd 18 lakhs Maharashtra 49 MAHANAND milk 25 Lakh lpd 12 lakhs Andhra Pradesh 10 VIJAYA milk 7.5 Lakh lpd 5 lakhs All India 220 23 million lpd 75 lakhs
43. Potential Pvt. Dairies States. in Dairy India Advanta India Limited Region No. Pvt. Dairies Major States Milk Collection Capacity per Day North 123 PB/ HR/ RJ/UP 165 lakh LPD East 45 MP/WB 31 lakh LPD West 117 MH/GJ 215 lakh LPD South 54 AP/TM/KN 106 Lakh LPD Total 339 517 Lakh LPD
44. MNC’s in Dairy States. in Dairy India Advanta India Limited MNC Milk Procurement per Day Offering Products Brands Heinz 6 lakh LPD Health Drinks Complan Nestle 11 lakh LPD Confec., HD, Bever. Everyday SmithKline Beecham 15 lakh LPD Confec., HD, Bever. Horlicks, Boost, Maltova, Viva Cadbury 10 Lakh LPD Confec., HD, Bever. Bournv. 5Star Baskin Robbins 3 lakh LPD Ice creams B&R Others 6 lakh LPD Confec., HD, Bever Pediasure
45.
46. Snap Shot of Strategic States Source AHS SERIES – 10 – Livestock Censes Advanta India Limited State UP Punjab Rajasthan Haryana Gujarat MH Fodder Acreage Million Ha. 1.3 0.7 0.3 0.3 0.2 0.12 Acreage – Million Ha. Single Cut 0.2 0.2 0.1 0.1 0.1 0.02 Multi-Cut 1.1 0.5 0.2 0.2 0.1 0.08 Market Size - '000 Mt SSG 24 32 5.6 13.5 7.5 2.4 Multi-cut Bajra 1 1 0.9 0.7 2.1 0.4 African tall 2 4.3 1.4 2.3 1.4 1.8 Oats 13 12 1.1 6 0.4 0.2 Legumes 1.5 2.6 0.5 0.5 1.2 1.1 Cattle - million Exotic 2 2 1 1 0.6 1 Buffalo 6 5 4 5 2 3 Milk - million Lts Production 1735 900 870 800 730 710 Liters Per Cattle Productivity 1.8 3.6 2.8 3.1 4.2 4 Milk Capita Consum.-Ml 180 300 250 270 310 280 Industry Cooperative 9 11 16 12 13 7 Private 105 96 58 68 41 88 Av. Milk Price-Rs./Lt 18 16 16 18 20 22 Av. Fodder Price-Rs./Mt 700 1100 1200 1200 1100 1200
47. VF – Vapi trial data Cattle Name Feeding Concentrates Milk Qty 25th Nov 2nd Nov Laxmi BMR+Paddy Straw Earlier - 8 Kg Morning 6 7 Now - 6 Kg Evening 5 6 Variance Morning - 16% Evening - 20% Taku BMR+Paddy Straw Earlier - 8 Kg Morning 5 6 Now - 6 Kg Evening 5 6 Variance Morning - 20% Evening - 20% Bholi MP Chara+Paddy Straw Earlier - 8 Kg Morning 3.5 4 Now - 6 Kg Evening 4 4 Variance Morning - 14% Evening - NIL Punam Sugarcane Tops+Paddy Straw Earlier - 8 Kg Morning 4.5 5 Now - 6 Kg Evening 5 5 Variance Morning - 10% Evening - NIL
India is becoming self sufficient in milk production and aiming towards export bulk milk products.(2012) Milk based Confectionery and milk products will play major roll in future ( Improves the supporting price for farmer) In India the fodder is not for grazing . Farmer will cut the green fodder as per the requirement for the day and feed the animal by chopping in to pieces Farmer keeps only small land ¼ acre to ½ acre land for exclusive fodder growing. 15% to 20% area will be more than 1 acre. Farmers shifting from traditional to commercial farming Dairy became second largest agro based industry in India Farmer uses 30 kg to 35 kg seed rate for 1 acre sowing Minimum silages/ Hays 5% to 7% farmers prefers silages/ hays 45 % to 50% farmers will depends only on crop residues for feeding. (Paddy/ Wheat/ Sorghum/ Maize/ Millet) Govt. Agencies/ NGO/ Dairies/ Pvt. Dairy agencies providing seeds 10% to 15% farmers on subsidy basis of SSG (Cost is Rs. 20/- per Kg and Rs. 10/- subsidy) 70% seed sowings will be in winter/ Summer season – September to March (Temperatures minimum 10 degree and 40 degree max) 30% Farmers prefers 1st and 2nd cut only , which will allow them to go for other crop. Low focus in fertilizer application 35% buffalo and 60% Cows in milking cattle Average 4.3 liters milk in cows and 2.2 liters in buffaloes . Micro nutrient deficiencies keeping low milk yield.
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