The provision of mental/behavioral health services for children and adolescents in the primary care setting is a volatile issue. This is one of several findings from an educational needs assessment of rural primary care providers focused on kid/teen mental/behavioral health. The session will briefly examine the high costs to families and the Commonwealth due to limited access to mental/behavioral health care as well as: The process and scope of the educational needs assessment Assessment outcomes—what providers see as their learning/educational needs Strategies with potential to meet provider educational needs. This program is a result of a Virginia Department of Health RFP which allowed four Area Health Education Centers to focus on provider learning needs. Session attendees will be encouraged to participate and contribute their ideas during the session.