The theory of planned behavior proposes that a person's intentions and behaviors are influenced by their attitudes, subjective norms, and perceived behavioral control. Specifically, it suggests that a person's attitude towards a behavior, expectations of others, and feelings of self-efficacy combine to shape their behavioral intentions and actions. This theory, developed by Icek Ajzen, has been applied to understand various communication phenomena and can provide insights into behaviors like sexual initiation. While useful, the theory also has limitations and does not account for all human behaviors.

1. THE THEORY OF
PLANNED BEHAVIOR

2. WHAT IS THIS YOU ASK?!?!
A person has a certain attitude going into a situation, he/she also
have specific expectations, and that person believes he/she has
a certain amount of control that will lead to the best results.
In other words... A person goes into a
situation with a
structured idea of what
they want to
communicate

4. OK, WELL WHY DOES THIS MATTER TO
ANYONE?!?!
For everyone else: The reason why people
should be interested in the theory of
planned behavior it can impact their
sexual life because a study found that
using the theory of planned behavior can
help someone have intercourse (Simms
& Byers, 2013).

5. OHHH I GET IT NOW!

6. ICEK AJZEN
An important person in this theory is ICEK AJZEN. He came up
with the three main points in this theory which include: attitude
towards the behavior, behavior intention, and perceived
behavioral control (Ajzen, 2002)
Isn't he
lovelyyyyyyyyyyy
yyyyyyyy?

7. WELL HOW IS THIS IMPORTANT TO COMM
STUDIES?
Well this theory can be applied to many
different aspects of communication
studies and can explain some
communication phenomena!

8. CRITICISM 
The theory does not explain all behaviors, it has
its limitations.
I can only do so much!!!!

9. SO WHAT NOW….?
Scholars like this theory because it has many variables that
effect different aspects of communication that can be
studied more (Hobbs & Evans, 1980).

10. AND NOW WE ARE DONE!!!!!!!!!

11. REFERENCES
Ajzen, I. (2002). Perceived Behavioral Control, Self-Efficacy, Locus of
Control, and the Theory of Planned Behavior. Journal of Applied Social
Psychology, 32, 665–683. doi: 10.1111/j.1559-1816.2002.tb00236.x
Hobbs, J. R. and Evans, D. A. (1980). Conversation as Planned Behavior.
Cognitive Science, 4, 349–377. doi: 10.1207/s15516709cog0404_2Top of
Form
Simms, D. C. & Byers, E. S. (2013). Heterosexual Daters’ Sexual Initiation
Behaviors: Use of the Theory of Planned Behavior. Archives of Sexual
Behavior, 42(1), 105-116. doi: 10.1007/s10508-012-9994-7