This is a basic tutorial on the use of facebook fan pages and twitter. I upload this because so many people ask me who, what, where, when and, for heaven's sakes! why?

1. Social Media to Launch or Grow Your Passion

2. Promote yourself!

3. People with expertise want to share it with others People with access to people are eager to connect you Social media has spread like wildfire because we want community and we want to be useful to our fellows Web 2.0 is collaborative and reciprocal

4. What’s in it for me? Control of your “brand” Unlimited access to your market Your market’s unlimited access to you Weak links = greatest opportunities Connection with mass media NPR Law.com L.A. and New York Times High profile in local, state, national and international market Fewer rubber chicken dinners

6. AmLaw 100 and 200

7. mid-sized firms

8. Solo practitioners

9. i.e., business

10. Fortune 50 & 500

11. mid-market

12. Small business

13. i.e., people who refer people

14. church/temple members

15. therapists

16. Sports

17. PTA/rotary/clubs

19. Begin with a facebook fan page

20. Creating your fan page http://www.facebook.com/pages/create.php

21. Characterize& choose image

22. Using your fan page Status Updates: Welcome to your “wall” Use “status” box to: Share your expertise Link to great resources You will establish yourself as an authority Bring your talent, skill, and wisdom to the attention of your market Become a thought-leader in your field

23. Solicit fans

24. Your most beneficial connectionsare in your weakest networking links Everyone in my immediate (first degree) network, knows hundreds of attorneys Fewer people who know the people I know, have attorneys in their networks In the networks of the people who know the people I know, I may be the only attorney to whom they can turn with a legal problem

26. 21st Century Marketing

28. Legal marketing http://lawmarketing.ning.com

29. Professional women http://pwnscal.ning.com

30. Online presence

31. Free Platform:

32. Posting to group blog

33. Announcing events

34. Forming groupsNing communities

35. Where can I find fans? Your LinkedIn network Your twitter network Searching twitter or other social network sites for, i.e., Poets Klezmer musicians People who use PR services Accountants People who use the services of accountants

36. Link link link link link http://www.facebook.com/twitter/

37. Link fan page to twitter

38. Creating a twitter account

39. Start here

40. Fill in your profile

41. Follow people someone you respect follows

42. What about boundaries? As Anne LaMotte says in Bird by Bird, we each have our own emotional acre and we can do anything we want on it. We can also include and exclude anyone we want. If you are a private person, draw a clear boundary between your private life and your online life. You have a multiplicity of selves and you do not need to bring all of them online. The ones you DO bring online, however, must be AUTHENTIC.

43. Wherever you market and however you market, follow your bliss