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Growlots Philadelphia
Integrative Development for Philadelphia’s Urban Agriculture Movement




                                                          Megan Braley and Victoria Perez
                                                          The University of the Arts
                                                          Masters of Industrial Design
                                                          Graduate Thesis
Context                                Research       Proposal & Development




          Thesis Statement
          This thesis proposes that the design process of
          observation, research, and interviewing, can be
          used to prototype and implement a system that
          enables communication and transparency for
          members of the urban agriculture movement.
Context                                                                                       Research                               Proposal & Development


               Addressing A Wicked Problem




-Issues on Evaluating Food Crisis Warning Systems, Bruce Currey-The Flinders University of South Australia   - Philadelphia Healthy Food Network, Joanna Holsten RN, MS
< http://www.unu.edu/unupress/food/8F062e/8F062E06.GIF>                                                      < http://www.philadelphiahealthyfoodnetwork.org/>



                            Agri-Food System                                                                 Philadelphia’s Urban Agriculture Movement

           Farmers, Processors, Packagers,                                                                                              Nonprofits, Growers,
           Distributors, Vendors, Consumers                                                                                              Local Government
Context                                                                          Research   Proposal & Development




                                                                     Wicked Problems
                                                                       Any problem, “for which each attempt to
                                                                       create a solution changes the understanding
                                                                       of the problem.” Wicked problems, or complex
                                                                       problems, often affect systems because they
                                                                       are made up of many intertwined components.




Concept Developed by Horst Rittel - 1973,
Building Shared Understanding of Wicked Problems. 2006. CogNexus, 9 Apr 2010. <http://cognexus.org/id42.htm>
Context                                                              Research                     Proposal & Development


                                Thesis Process
                                                      Working with
                                                      Stakeholders


                                Researching                               Re-Analyzing
                                  History                                  the Problem




    Observing a Problem                                                               Examining
                                                                                       Models




                                                                               Applying Key
                                                                                 Concepts
                           Developing
                          the Proposal

                                              Verifying with
                                               Stakeholders            Strategizing
                                                                          a Plan
Context                                                                                      Research          Proposal & Development


                                  Philadelphia’s Food History


              1673                                           1880 - 1920                                       1950                  1960               1970

        “A Country                                            Workshops                                  Deindustrialization     Food Access          Local Food
       Green Towne”                                          of the World                                                      Points Minimized      Movement Rises




1. The Treaty of Penn with the Indians, Benjamin West, Oil on Canvas, 1771-72
< http://upload.wikimedia.org/wikipedia/commons/1/15/Treaty_of_Penn_with_Indians_by_Benjamin_West.jpg>
2. A View in the Kensington Mill District, Public Ledger Photo, c. 1870 - 1920
< http://www.workshopoftheworld.com/kensington/kensington_files/page3_1.jpg>
3. Southwest Philadelphia, 20th Street, < http://farm1.static.flickr.com/157/428757794_690ca5048e.jpg>
Context                                                                                                                        Research                                          Proposal & Development


Constant Growth With Limited Resources
                                                                                                                                                                                                                                                           GROWERS
                                                                                                                                                                                                                                                     10    ALLIANCE


                                                                                                                                                                                                                                                              Fairmount
                                                                                                                                                                                                                                                     09          Park


                                                                                                                                                                                                                                                          MAYOR’S OFFICE       OF

                                                                                                                                                                                                                                                     08 SUSTAINABILITY

                                                                                                                                                                                                                                                          common market
                                                                                                                                                                                                                                                     08


                                                                                                                                                                                                                                                     07     PUFN
                                                                                                                                                                                                                                                            WYCK
                                                                                                                                                                                                                                                            HOME
                                                                                                                                                                                      88      SHARE                                                  07     FARM

                                                                                                                                                               PENNSTATE                     N G A                                                           THE MILL
                                                                                                                                                                                                                                                              CREEK
                                                                                                                                                                                                                                                               REEK
                                                                                                                                                          76                                                                                         05
                                                                                                                                                                     1 8 5 5
                                                                                                                                                                                      87                                99                                    FARM

                                                                                                                                                               PHILADEPHIA                   FOX
                                                                                                                                                                                                                                   A ROW
                                                                                                                                                                                                                             GREEFNSRGM S                       SPI N
                                                                                                                                                               GREEN                        CHASE                                                               FARM ING

                                                                                                                                                                                                                        98
                                                                                                                                                                                                                                                                           R




                                                                                                                                                          74                          86    FARM
                                                                                                                                                                                                                                                     01

                                                                                                     N G A
                                                                                                                                                                                                                             500     Most
                                                                                                                                                                 weavers                   P HI L A BUNDAN C E                      Gardens
                                                                                                                                                                                                                                                            Farm to City
                                                                                                53                                                        73     waycoop
                                                                                                                                                                      -               84                                94                           00
                                                                                                       Community                         Coop
                                                                                                        Gardens                                                    Mariposa                         White Dog
                                                                                                                                   H
                                                                                                                               H       Extension                    Food                                                                                      weavers
                                                         Saul Agricultural High School                  Develop                                                                                       Cafe                                                    waycoop
                                                                                                                                                                                                                                                                   -
       27                                           43                                          50                        60                              73                          83                                92                           00
                                                                                                                                                                                                                 1990
                                                                                                                                       Program
                                             1940                                        1950                      1960                            1970                        1980                                                           2000                                  2010
                                                                                                                                                                    Co-op

1800                                                                                                                               H                                                                                                                           FARM
                                                                                                                               H




        Grower      Education     Business
       Food Shed   Government   Collaboration
Context                                                                              Research                                        Proposal & Development


Competition Over Limited Resources
                                                                        Food                                                                                 No grants
                                                                      Security!                                                                             this month.



                                   Food                                                                            Money
                                  Culture!                                                                         is tight.
                                                           Grow                                                                                Can I grow
                                                         More Food!                                                                            food here?
         Vacant                               Food                                   Consolidate                               People slow
       land use!                             Access!                                  everyone.                                 me down.

                           Sell                                                                         How do
                        More Food!            Beautify                                                I sell food?              Must write
                                             the City!                                                                         new policies.

                                Healthier                                                                       I’m tired of
                                 City!                                                                         this process.
                   Nutrition                                                                  I can’t finish
                   Education!                                                                   anything!



                                        Eat                                                                            Who do
                                     More Food!                                                                        I talk to?

                                              Healthy                                                                            I always
                                              Eating!                                                                          need money.


      Healthier                                                                      How can I
       City!                                                                        do my work?




   Initial Excitement                                                             Realities of Sustaining Your Efforts
Context                                              Research          Proposal & Development


             Interviewing: Participatory Design

                                                                                    Participatory design is a process that
                                                                                    involves all stakeholders to create the
                                                                                    most relevant solution.

                                                                                    “It assumes that workers (the user/client)
                                                                                    themselves are in the best position to
                                                                                    determine how to improve their work
                                                                                    and their work life.”




Participatory Design: Principles and Practices by Douglas Schuler and Aki Namioka
Context                                   Research     Proposal & Development


       Interviewing The Stakeholders



     NonProfits                     Growers                          Government
“There are turf wars         “It would be nice to know        “The food system is
between nonprofits           what people are doing, to        very complicated, it’s
because missions overlap.”   share resources, get physical    a multidisciplinary
                             help, and share ideas.”          problem so it needs a
                                                              multidisciplinary solution.”
Context                      Research   Proposal & Development


Synthesizing Data: Key Problems
      1. The system is not seen as a whole.
      2. Present efforts are not coordinated
            between organizations.
      3. Progress is slow because the future
            plans of the stakeholder groups do
            not align.
Context                         Research          Proposal & Development


           Studying Other Cities
Vancouver: Model of Collaboration   Seattle: Model of Communication




• “2,010 gardens by 2010” slogan    • Clear categories

• Government, Nonprofits, and       • Information builds through
   Growers actively developing        exploring the website
  “growing guidelines” together
                                    • Distinct identity for the
• 44% of residents grow a             movement
  portion of their own food
Context                                                                                                                                 Research   Proposal & Development


 Key Findings From Literature Reviews
                                             Shaping Strategy, To redefine the terms of competition ... through
                                             a positive galvanizing message that promises to benefits to all who
                                             adopt the new terms.

                                             Communicative Action, Communicating free of manipulation so
                                             that the conversation is open and transparent

                                             Organizational Effectiveness, The extent to which an organization
                                             has met its stated goals and objectives ... how well it performed in
                                             the process.

                                             Coordinated Action, The action of agents involved are not
                                             egocentric but based on the reaching an understanding.
1. Shaping Strategy in a World of Constant Disruption. Harvard Business Review. Hagel, John III, et. al. Oct. 2008
2. A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006.
3. The Kronkosky Charitable Foundation. Nonprofit Organizational Effectiveness, Research Brief. 2007
4.A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006.
Context        Research         Proposal & Development


Power of Coordinated Effort

                          • The ability to put WHAT
                            is being accomplished
                            before WHO is
                            contributing the work.

                          • Acknowledging all tools
                            and resources presently
                            available to a group so
                            that future steps are not
                            redundant.
Context          Research         Proposal & Development


     Mapping Relationships

                            • Mapping according to
                              organizational alliances

                            • Mapping funding
                              relationships from national,
                              state, and city providers.
Context                                                                                                        Research                            Proposal & Development


                                  Strategic Plan of Action
               Removing Names                                                                                         Equalizing the Resources
                                                                                                           Greening Education
                                                                                                             and Resources                                       Start-Up
                                                                                                                                                                 Support
                                               White Dog
                                                                                                Farmer’s        Food         Nutrition        Growing                                    Skill
                            Farm to City                                                         Market      Distribution    Education
                                                 Cafe
                                                                                                Support       Support       Campaigning          With                                Development
                                                                                      Growing                                 Farmer
                                                                                                                                                Youths
                                                                                                                                          Sustainable
                 THE MILL
                   HE ILL
                                                                                                  Farm         Equal
                                              Mariposa
                  CREEK       weavers                                  GREEFNSRGM S     With    Start-Up       Market           Skill     Farming
                    REEK      waycoop                                        A ROW
                                   -           Food
                  FARM
                    ARM        FARM            Co-op                                   Youths   Support      Opportunity    Development    Model



                Current Organizational Hierarchy
                                                                                                                             Nutrition
                                                                                                                             Education                                                       Networking
                                                                                                                            Campaigning
                                                                                                                                                         Equilibrium
                                                                                                                                                    creating a need-based system

                                           Greening Education
                                             and Resources                                                                      Sustainable                                                  Market
                                                                                                                                  Models                                                     Support
                                Farmer’s        Food         Nutrition
                                 Market      Distribution    Education
                                Support       Support       Campaigning

                   Growing        Farm         Equal          Farmer   Sustainable
                                                                                                                                                       Greening                Food
      A ROW
GREEFNSRGM S         With       Start-Up       Market           Skill   Farming                                                                      Education and          Distribution
                    Youths      Support      Opportunity    Development Model
                                                                                                                                                      Resources              Support

                       Setting Reputations Aside
Context         Research   Proposal & Development


Cataloging Philadelphia’s Resources
Context                                       Research    Proposal & Development


                                                                                                        Investigative Activities
INTEGRATIVE
DEVELOPMENT

NEWS
Making Sense of Things
We started our graduate thesis three weeks ago, and
have been focused on defining the connections between
non-for-profits, businesses and municipal departments
involved in urban agriculture initiatives. Our process
for defining these relationships has been to interview
many of you. We have asked you what you think needs
to happen to transform the urban agricultural movement
into a cohesive, effective system.

Many opinions have been voiced. Some of you believe
that with more public interest, the local government
would be forced to change the zoning codes and land
ownership laws necessary to expand the available
farmland in the city. Others believe that there is a lack
of defined leadership, which is needed to organize
all of the individual efforts. While the Department of
Parks and Recreation and the Office of Sustainability
are now in charge of enforcing the food equity goals of
GreenWorks Plan, many feel that it has been difficult for
the government to take on these responsibilities because
non-for-profits and community-based businesses have
been addressing them for so long. Some of you believe
that it would help the movement if there were a better-     We have enjoyed working with all of
established meeting place for collaboration and the
                                                            you and would like to thank you for all
exchange of ideas to take place. Others have voiced a
need for a general inventory of the available resources     of the information and feedback you
including: land, people, tools, events, etc, while there    have given us to this point, and we
also seems to be a bit of confusion about the ability to    hope that you will continue to voice
garden/farm on park lands and if money can or should be     your opinions.
made from public property.

We are processing all of your perspectives in an attempt    Please be on the look out for our next
to reconcile your needs. We hope to align them with         newsletter coming February 26th and for
our goal of using design to “make sense of things” in       up-to-the-minute activity visit our blog:
order to help the urban agriculture movement develop
into a cohesive, effective system, that will enable the
                                                            www.lovephillylocalfood.wordpress.com
production of more affordable, healthy food for all of
Philadelphia.




                                                           Newsletter & Blog                                    Collaborative Forum      Urban Agri-Finder Book

                            Broadcasting Information                                                            Face to Face Meetings     A How-To Instructional
                                to Large Groups                                                                   with Stakeholders      Guide on Various Urban
                                                                                                                                           Agricultural Actions
Context                Research   Proposal & Development




               Designing
          Growlots Philadelphia
Context        Research   Proposal & Development


 Choosing A Basic Template
Context             Research   Proposal & Development


          Editing CSS Code
Context        Research   Proposal & Development


Measuring Visual Developments
Context           Research   Proposal & Development


      Growlots Philadelphia
Context              Research   Proposal & Development


          Choosing a Category
Context              Research   Proposal & Development


          Choosing a Category
Context              Research   Proposal & Development


          Choosing a Category
Context              Research   Proposal & Development


          Choosing a Resource
Context        Research   Proposal & Development


Connecting to External Websites
Context        Research   Proposal & Development


Connecting to External Websites
Context             Research   Proposal & Development


          Becoming a Member
Context          Research   Proposal & Development


     Adding New Resources
Context          Research   Proposal & Development


     Adding New Resources
Context           Research   Proposal & Development


      Connecting With Peers
Context           Research         Proposal & Development


      Growlots Philadelphia
                             Tool for Growers
                             Connects gardeners and farmers
                             to resources that are available to
                             help them work more efficiently.
                             • Maps
                             • Guides
                             • Classes
                             • Supplies

                             Tool for Nonprofits
                             and Government
                             Connects nonprofits and
                             government to themselves and each
                             other by showing what resources
                             they are offering
                             city growers.
                             • Reduces Redundancy
                             • Emphasizes Missing Resources
Context                                  Research        Proposal & Development


             The Roles of Administrators

                                                                  • Act as contacts for each
                                                                    stakeholder group.

                                                                  • Approve New Members
                                                                    based on the New
                                                                    Membership Form.
      Nic Esposito         Sarah Wu             Paul Glover
Philadelphia Urban Farm   The Office of    Philadelphia Orchard   • Monitor the addition of
        Network           Sustainability          Project           resources.
Context           Research   Proposal & Development


   Tracking Website Visitors
Context        Research   Proposal & Development


Monitoring Registered Users
Context        Research   Proposal & Development


Garden Party, Website Launch
Context          Research       Proposal & Development


Directions for Future Research
                    • Keep in contact with stakeholder
                      groups to receive feedback on
                      the website’s usability.

                    • Propose that the Food Policy
                      Council be responsible for
                      acting as administrators for the
                      website.

                    • Continue to refine the content
                      management system to further
                      communication in Philadelphia’s
                      urban agriculture movement.

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Thesis Final Pres Short

  • 1. Growlots Philadelphia Integrative Development for Philadelphia’s Urban Agriculture Movement Megan Braley and Victoria Perez The University of the Arts Masters of Industrial Design Graduate Thesis
  • 2. Context Research Proposal & Development Thesis Statement This thesis proposes that the design process of observation, research, and interviewing, can be used to prototype and implement a system that enables communication and transparency for members of the urban agriculture movement.
  • 3. Context Research Proposal & Development Addressing A Wicked Problem -Issues on Evaluating Food Crisis Warning Systems, Bruce Currey-The Flinders University of South Australia - Philadelphia Healthy Food Network, Joanna Holsten RN, MS < http://www.unu.edu/unupress/food/8F062e/8F062E06.GIF> < http://www.philadelphiahealthyfoodnetwork.org/> Agri-Food System Philadelphia’s Urban Agriculture Movement Farmers, Processors, Packagers, Nonprofits, Growers, Distributors, Vendors, Consumers Local Government
  • 4. Context Research Proposal & Development Wicked Problems Any problem, “for which each attempt to create a solution changes the understanding of the problem.” Wicked problems, or complex problems, often affect systems because they are made up of many intertwined components. Concept Developed by Horst Rittel - 1973, Building Shared Understanding of Wicked Problems. 2006. CogNexus, 9 Apr 2010. <http://cognexus.org/id42.htm>
  • 5. Context Research Proposal & Development Thesis Process Working with Stakeholders Researching Re-Analyzing History the Problem Observing a Problem Examining Models Applying Key Concepts Developing the Proposal Verifying with Stakeholders Strategizing a Plan
  • 6. Context Research Proposal & Development Philadelphia’s Food History 1673 1880 - 1920 1950 1960 1970 “A Country Workshops Deindustrialization Food Access Local Food Green Towne” of the World Points Minimized Movement Rises 1. The Treaty of Penn with the Indians, Benjamin West, Oil on Canvas, 1771-72 < http://upload.wikimedia.org/wikipedia/commons/1/15/Treaty_of_Penn_with_Indians_by_Benjamin_West.jpg> 2. A View in the Kensington Mill District, Public Ledger Photo, c. 1870 - 1920 < http://www.workshopoftheworld.com/kensington/kensington_files/page3_1.jpg> 3. Southwest Philadelphia, 20th Street, < http://farm1.static.flickr.com/157/428757794_690ca5048e.jpg>
  • 7. Context Research Proposal & Development Constant Growth With Limited Resources GROWERS 10 ALLIANCE Fairmount 09 Park MAYOR’S OFFICE OF 08 SUSTAINABILITY common market 08 07 PUFN WYCK HOME 88 SHARE 07 FARM PENNSTATE N G A THE MILL CREEK REEK 76 05 1 8 5 5 87 99 FARM PHILADEPHIA FOX A ROW GREEFNSRGM S SPI N GREEN CHASE FARM ING 98 R 74 86 FARM 01 N G A 500 Most weavers P HI L A BUNDAN C E Gardens Farm to City 53 73 waycoop - 84 94 00 Community Coop Gardens Mariposa White Dog H H Extension Food weavers Saul Agricultural High School Develop Cafe waycoop - 27 43 50 60 73 83 92 00 1990 Program 1940 1950 1960 1970 1980 2000 2010 Co-op 1800 H FARM H Grower Education Business Food Shed Government Collaboration
  • 8. Context Research Proposal & Development Competition Over Limited Resources Food No grants Security! this month. Food Money Culture! is tight. Grow Can I grow More Food! food here? Vacant Food Consolidate People slow land use! Access! everyone. me down. Sell How do More Food! Beautify I sell food? Must write the City! new policies. Healthier I’m tired of City! this process. Nutrition I can’t finish Education! anything! Eat Who do More Food! I talk to? Healthy I always Eating! need money. Healthier How can I City! do my work? Initial Excitement Realities of Sustaining Your Efforts
  • 9. Context Research Proposal & Development Interviewing: Participatory Design Participatory design is a process that involves all stakeholders to create the most relevant solution. “It assumes that workers (the user/client) themselves are in the best position to determine how to improve their work and their work life.” Participatory Design: Principles and Practices by Douglas Schuler and Aki Namioka
  • 10. Context Research Proposal & Development Interviewing The Stakeholders NonProfits Growers Government “There are turf wars “It would be nice to know “The food system is between nonprofits what people are doing, to very complicated, it’s because missions overlap.” share resources, get physical a multidisciplinary help, and share ideas.” problem so it needs a multidisciplinary solution.”
  • 11. Context Research Proposal & Development Synthesizing Data: Key Problems 1. The system is not seen as a whole. 2. Present efforts are not coordinated between organizations. 3. Progress is slow because the future plans of the stakeholder groups do not align.
  • 12. Context Research Proposal & Development Studying Other Cities Vancouver: Model of Collaboration Seattle: Model of Communication • “2,010 gardens by 2010” slogan • Clear categories • Government, Nonprofits, and • Information builds through Growers actively developing exploring the website “growing guidelines” together • Distinct identity for the • 44% of residents grow a movement portion of their own food
  • 13. Context Research Proposal & Development Key Findings From Literature Reviews Shaping Strategy, To redefine the terms of competition ... through a positive galvanizing message that promises to benefits to all who adopt the new terms. Communicative Action, Communicating free of manipulation so that the conversation is open and transparent Organizational Effectiveness, The extent to which an organization has met its stated goals and objectives ... how well it performed in the process. Coordinated Action, The action of agents involved are not egocentric but based on the reaching an understanding. 1. Shaping Strategy in a World of Constant Disruption. Harvard Business Review. Hagel, John III, et. al. Oct. 2008 2. A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006. 3. The Kronkosky Charitable Foundation. Nonprofit Organizational Effectiveness, Research Brief. 2007 4.A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006.
  • 14. Context Research Proposal & Development Power of Coordinated Effort • The ability to put WHAT is being accomplished before WHO is contributing the work. • Acknowledging all tools and resources presently available to a group so that future steps are not redundant.
  • 15. Context Research Proposal & Development Mapping Relationships • Mapping according to organizational alliances • Mapping funding relationships from national, state, and city providers.
  • 16. Context Research Proposal & Development Strategic Plan of Action Removing Names Equalizing the Resources Greening Education and Resources Start-Up Support White Dog Farmer’s Food Nutrition Growing Skill Farm to City Market Distribution Education Cafe Support Support Campaigning With Development Growing Farmer Youths Sustainable THE MILL HE ILL Farm Equal Mariposa CREEK weavers GREEFNSRGM S With Start-Up Market Skill Farming REEK waycoop A ROW - Food FARM ARM FARM Co-op Youths Support Opportunity Development Model Current Organizational Hierarchy Nutrition Education Networking Campaigning Equilibrium creating a need-based system Greening Education and Resources Sustainable Market Models Support Farmer’s Food Nutrition Market Distribution Education Support Support Campaigning Growing Farm Equal Farmer Sustainable Greening Food A ROW GREEFNSRGM S With Start-Up Market Skill Farming Education and Distribution Youths Support Opportunity Development Model Resources Support Setting Reputations Aside
  • 17. Context Research Proposal & Development Cataloging Philadelphia’s Resources
  • 18. Context Research Proposal & Development Investigative Activities INTEGRATIVE DEVELOPMENT NEWS Making Sense of Things We started our graduate thesis three weeks ago, and have been focused on defining the connections between non-for-profits, businesses and municipal departments involved in urban agriculture initiatives. Our process for defining these relationships has been to interview many of you. We have asked you what you think needs to happen to transform the urban agricultural movement into a cohesive, effective system. Many opinions have been voiced. Some of you believe that with more public interest, the local government would be forced to change the zoning codes and land ownership laws necessary to expand the available farmland in the city. Others believe that there is a lack of defined leadership, which is needed to organize all of the individual efforts. While the Department of Parks and Recreation and the Office of Sustainability are now in charge of enforcing the food equity goals of GreenWorks Plan, many feel that it has been difficult for the government to take on these responsibilities because non-for-profits and community-based businesses have been addressing them for so long. Some of you believe that it would help the movement if there were a better- We have enjoyed working with all of established meeting place for collaboration and the you and would like to thank you for all exchange of ideas to take place. Others have voiced a need for a general inventory of the available resources of the information and feedback you including: land, people, tools, events, etc, while there have given us to this point, and we also seems to be a bit of confusion about the ability to hope that you will continue to voice garden/farm on park lands and if money can or should be your opinions. made from public property. We are processing all of your perspectives in an attempt Please be on the look out for our next to reconcile your needs. We hope to align them with newsletter coming February 26th and for our goal of using design to “make sense of things” in up-to-the-minute activity visit our blog: order to help the urban agriculture movement develop into a cohesive, effective system, that will enable the www.lovephillylocalfood.wordpress.com production of more affordable, healthy food for all of Philadelphia. Newsletter & Blog Collaborative Forum Urban Agri-Finder Book Broadcasting Information Face to Face Meetings A How-To Instructional to Large Groups with Stakeholders Guide on Various Urban Agricultural Actions
  • 19. Context Research Proposal & Development Designing Growlots Philadelphia
  • 20. Context Research Proposal & Development Choosing A Basic Template
  • 21. Context Research Proposal & Development Editing CSS Code
  • 22. Context Research Proposal & Development Measuring Visual Developments
  • 23. Context Research Proposal & Development Growlots Philadelphia
  • 24. Context Research Proposal & Development Choosing a Category
  • 25. Context Research Proposal & Development Choosing a Category
  • 26. Context Research Proposal & Development Choosing a Category
  • 27. Context Research Proposal & Development Choosing a Resource
  • 28. Context Research Proposal & Development Connecting to External Websites
  • 29. Context Research Proposal & Development Connecting to External Websites
  • 30. Context Research Proposal & Development Becoming a Member
  • 31. Context Research Proposal & Development Adding New Resources
  • 32. Context Research Proposal & Development Adding New Resources
  • 33. Context Research Proposal & Development Connecting With Peers
  • 34. Context Research Proposal & Development Growlots Philadelphia Tool for Growers Connects gardeners and farmers to resources that are available to help them work more efficiently. • Maps • Guides • Classes • Supplies Tool for Nonprofits and Government Connects nonprofits and government to themselves and each other by showing what resources they are offering city growers. • Reduces Redundancy • Emphasizes Missing Resources
  • 35. Context Research Proposal & Development The Roles of Administrators • Act as contacts for each stakeholder group. • Approve New Members based on the New Membership Form. Nic Esposito Sarah Wu Paul Glover Philadelphia Urban Farm The Office of Philadelphia Orchard • Monitor the addition of Network Sustainability Project resources.
  • 36. Context Research Proposal & Development Tracking Website Visitors
  • 37. Context Research Proposal & Development Monitoring Registered Users
  • 38. Context Research Proposal & Development Garden Party, Website Launch
  • 39. Context Research Proposal & Development Directions for Future Research • Keep in contact with stakeholder groups to receive feedback on the website’s usability. • Propose that the Food Policy Council be responsible for acting as administrators for the website. • Continue to refine the content management system to further communication in Philadelphia’s urban agriculture movement.