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 Technology captives: Moving Up The Value Chain
 A bullet point presentation
 Dr. Vinay Dabholkar
 President
 Catalign Innovation Consulting Pvt Ltd
 vinay@catalign.com, 99457-57913
 www.catalign.com/articles.htm




© 2008 Catalign Innovation Consulting          www.catalign.com
Outline

    • Partnership maturity model
    • Challenges facing technology captives in MUTVC
    • Approaches taken by technology captives
    • Critical success factors




© 2008 Catalign Innovation Consulting   www.catalign.com
Partnership Maturity Model                               (source: Jaideep et al IMK Conference Feb 2006)


                                                               Contribution           Define new
  Highly Valued                         Influencing             to market              Areas of
     Partner                             Standards              leadership             research




                                                                                                            Moving Up The Value Chain
                                                                             New           Customer
     Innovation                  Ownership of         Technology            product       partnership
                                 requirements          roadmap               Ideas         consulting
       Centre

                                                      Roadmap of              Product
     Center of                 Co-developing           Product                domain       Customer
     Excellence                requirements            features              knowledge     orientation

               Quality      On                Cost                   Post                  Responsiveness
   Offshore       of       time development     of                                              to
 Development deliverables delivery support development                                       customer
    Centre

      Resource                   Adequate           Basic                Cost of           Customer
       Centre                    Resources       Competencies           Resources        Communication



© 2008 Catalign Innovation Consulting             www.catalign.com
Challenges facing technology captives

    • Headcount driven business model
    • Lack of leadership for the new challenges
    • Lack of deep domain & product understanding




© 2008 Catalign Innovation Consulting   www.catalign.com
Approaches taken by technology captives

    • Anchor onto parent company’s technology roadmap
    • Start internal venture fund
    • Develop technology for emerging markets




© 2008 Catalign Innovation Consulting   www.catalign.com
Critical success factors

    • Creating a sound “value metric”
    • Sustaining initiatives over long term




© 2008 Catalign Innovation Consulting   www.catalign.com

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Crossing The Cost Value Chasm Bullet Version

  • 1. cost value Technology captives: Moving Up The Value Chain A bullet point presentation Dr. Vinay Dabholkar President Catalign Innovation Consulting Pvt Ltd vinay@catalign.com, 99457-57913 www.catalign.com/articles.htm © 2008 Catalign Innovation Consulting www.catalign.com
  • 2. Outline • Partnership maturity model • Challenges facing technology captives in MUTVC • Approaches taken by technology captives • Critical success factors © 2008 Catalign Innovation Consulting www.catalign.com
  • 3. Partnership Maturity Model (source: Jaideep et al IMK Conference Feb 2006) Contribution Define new Highly Valued Influencing to market Areas of Partner Standards leadership research Moving Up The Value Chain New Customer Innovation Ownership of Technology product partnership requirements roadmap Ideas consulting Centre Roadmap of Product Center of Co-developing Product domain Customer Excellence requirements features knowledge orientation Quality On Cost Post Responsiveness Offshore of time development of to Development deliverables delivery support development customer Centre Resource Adequate Basic Cost of Customer Centre Resources Competencies Resources Communication © 2008 Catalign Innovation Consulting www.catalign.com
  • 4. Challenges facing technology captives • Headcount driven business model • Lack of leadership for the new challenges • Lack of deep domain & product understanding © 2008 Catalign Innovation Consulting www.catalign.com
  • 5. Approaches taken by technology captives • Anchor onto parent company’s technology roadmap • Start internal venture fund • Develop technology for emerging markets © 2008 Catalign Innovation Consulting www.catalign.com
  • 6. Critical success factors • Creating a sound “value metric” • Sustaining initiatives over long term © 2008 Catalign Innovation Consulting www.catalign.com