Weitere ähnliche Inhalte
Ähnlich wie Crossing The Cost Value Chasm Bullet Version (20)
Mehr von vpdabholkar (20)
Kürzlich hochgeladen (20)
Crossing The Cost Value Chasm Bullet Version
- 1. cost value
Technology captives: Moving Up The Value Chain
A bullet point presentation
Dr. Vinay Dabholkar
President
Catalign Innovation Consulting Pvt Ltd
vinay@catalign.com, 99457-57913
www.catalign.com/articles.htm
© 2008 Catalign Innovation Consulting www.catalign.com
- 2. Outline
• Partnership maturity model
• Challenges facing technology captives in MUTVC
• Approaches taken by technology captives
• Critical success factors
© 2008 Catalign Innovation Consulting www.catalign.com
- 3. Partnership Maturity Model (source: Jaideep et al IMK Conference Feb 2006)
Contribution Define new
Highly Valued Influencing to market Areas of
Partner Standards leadership research
Moving Up The Value Chain
New Customer
Innovation Ownership of Technology product partnership
requirements roadmap Ideas consulting
Centre
Roadmap of Product
Center of Co-developing Product domain Customer
Excellence requirements features knowledge orientation
Quality On Cost Post Responsiveness
Offshore of time development of to
Development deliverables delivery support development customer
Centre
Resource Adequate Basic Cost of Customer
Centre Resources Competencies Resources Communication
© 2008 Catalign Innovation Consulting www.catalign.com
- 4. Challenges facing technology captives
• Headcount driven business model
• Lack of leadership for the new challenges
• Lack of deep domain & product understanding
© 2008 Catalign Innovation Consulting www.catalign.com
- 5. Approaches taken by technology captives
• Anchor onto parent company’s technology roadmap
• Start internal venture fund
• Develop technology for emerging markets
© 2008 Catalign Innovation Consulting www.catalign.com
- 6. Critical success factors
• Creating a sound “value metric”
• Sustaining initiatives over long term
© 2008 Catalign Innovation Consulting www.catalign.com