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3. ORIGIN OF BSNL Department of telecom services (DTS) and Department of telecom operation (DTO) were corporative on 1st Oct. 2000 with the name BHARAT SANCHAR NIGAM LTD. (BSNL), that time J.N.MISHRA taken responsibility of BSNL as president. Slowly and generally its increasing its network and today it became one the leading company in the world of telecommunication.

4. MISSION OF BSNL “To provide world class State-of-art technology telecom services on demand at affordable price.” “To provide world class telecom infrastructure to develop country's economy.”

5. VISION OF BSNL “To become the largest telecom Service Provider in Southeast Asia.”

6. MARKETING STRATEGY OF BSNL Price It provides world class state of cost tech. telecom service on demand at affordable price. There are prices are generally low as compare to the other telecom services provider. Specially we can highlighted the various schemes like, 111 in these scheme users can talk without cost that is totally free BSNL to BSNL landline. In its cellular cards also there introduces scheme like, double talk time etc.

7. Place Its main slogan “connecting India” it self says that BSNL is providing services in all over the India, they have almost round about 81% market share in landline market in India.

8. Promotion They have generally promote that product and services with the help of television, newspaper, with the help of holdings. They also promote with the railway tickets. In the advertisement that is coming to television through ambassador is Priety Zinta.

9. People BSNL have many work employees work In with, it special point that can be highlighted is that they have round about 30,000 around the age of 49 years. They treat have employees as human assets and because of that the employees can perform to there utmost productive level. Because of that BSNL is present 7th largest telecom communication company in the world.

10. SUGGESTION BSNL growth rate down in past few years because of lack of network or tower of BSNL in local or rural area due to this luxurious people can not use of BSNL service, so efficiency of network will be more or high. We can conclude that, BSNL continuous innovation in delivery of service with the appropriate pricing is the key strategy for developing the trust In customer.

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