1. Add some
business
to your ideas.

2. Introducing the team…
Faculty Director: Yossi Feinberg
John G. McCoy-Banc One Corporation Professor of Economics
Stanford Graduate School of Business
Stanford Ignite Staff:
Jennifer Russell Sion, Assistant Director
Sandy Yujuico, Director

3. Stanford Graduate School of Business
Stanford Ignite
• A rigorous academic program that teaches the fundamentals of
business and practical aspects of developing and driving innovative
ideas forward.
• A dozen of the most senior and experienced Stanford Graduate
School of Business professors
• Content tailored to entrepreneurs and intrapreneurs

4. Stanford Graduate School of Business
Stanford Ignite: Program Content
Academic Instruction
• Core business skills:
marketing, operations, strategy
accounting, finance, economics
and business models.
• Applied skills: negotiation,
teamwork, public speaking,
feedback, leadership and
pitching ideas.
• In-depth entrepreneurship and
design-thinking classes.

5. Stanford Graduate School of Business
Stanford Ignite: Program Content
Team venture project
• Learn how to evaluate, formulate, develop a business model and
pitch an innovative idea.

6. Stanford Graduate School of Business
Stanford Ignite: Program Content
Project Guidance
• Apply what you learn in class to your team venture project via
structured assignments and check-ins.
Collaborators
• Guest
speakers, panelists, mentor
s, and business experts
drawn from Silicon Valley
and the GSB network.
• Culminates in a pitch to a
panel of professional
investors and experts.

7. Stanford Graduate School of Business
Stanford Ignite – Program Benefits
Academic
• Learning fundamental and relevant insights as well as the “language” of
major business disciplines.
Practical
• Developing the skills needed for turning an idea into a viable business.
Personal
• Skills for working in teams, public speaking and presentation skills.
Professional
• Join the Stanford Ignite and wider GSB networks and develop new ties to
participants and the entrepreneurial network in the valley and around the
world.

8. Stanford Graduate School of Business
Stanford Ignite: Participants
Past Participants from Leading Companies
• Apple, Google, Intel, Oracle, Cisco, Genentech, Microsoft, Sandisk, H
ewlett-Packard, NVIDIA, Nokia, and Intuit have sent participants in the
past
Various Backgrounds
• Mix of participants from
engineering, medicine,
science and humanities
Education
• 80%+ of participants
have an advanced
degree

9. Stanford Graduate School of Business
Stanford Ignite: Application Process
Selective Program
• Exact program size depends on applicant pool but is capped for
meaningful group interaction.
Admissions
• Application deadline:
September 20, 2013
Interviews
• Group interviews.

10. Stanford Graduate School of Business
Stanford Ignite – Program Structure
Schedule
• January 12 – March 13, 2014
• Most Tue, Thu evenings, all day Saturday.
• 27 program days, over 100 contact hours and many more project hours.
Cost
• $10,000 for working professionals.
Completion
• A certificate program: no grades or academic credit hours, subject to
attendance standards and completion of program milestones.

11. Stanford Graduate School of Business
Stanford Ignite: Application Process
Requirements for complete application:
• Submission of online application, including resume and short essays.
• Two letters of recommendation – choose references who can speak to
your innovation skills and entrepreneurial/intrapreneurial ambitions.
Eligibility:
• Minimum of a B.A. or B.S.
(advanced degree preferred)
• Must not have formal graduate
business training, or extensive
managerial experience.