When disaster strikes a community, individuals, corporations and community groups want to be a part of the solution and help their neighbors in need. Join us for this encore presentation from the 2013 VolunteerMatch Client Summit to learn how to mobilize the power of volunteers and the generosity of donors and employees during and after a disaster. Hear from three unique vantage points: American Red Cross, Microsoft and Network for Good. Together they will arm you with the most recent trends, opportunities, challenges and solutions to engage your audience in compelling response and recovery efforts.

1. 2013 VolunteerMatch Client Summit Encore Presentation:
In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr
Vice President
Volunteer Management
American Red Cross
Stacie Kronthal
Vice President of Partnerships
Network for Good
Panelists: Facilitator:
Lauren Wagner
Business Development Manager
VolunteerMatch
@Lauren_Lynn2
July 18, 2013
James Rooney
Program Manager, Technology for Good
Microsoft

2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
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3. Panelists
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In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr
Vice President, Volunteer Management
American Red Cross
Stacie Kronthal
Vice President of Partnerships
Network for Good
James Rooney
Program Manager, Technology for Good
Microsoft

4. Responding to Disasters
Quickly & Efficiently
• Overall Trends
• American Red Cross Engaging the
Community
• Microsoft Corporate Citizenship

5. Disasters (and December)
Dominates Giving
Source: Network for Good Giving Data
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Dec ‘09
Dec ‘10
Dec ‘11
Dec ‘12
Haiti EG
Japan EQ
Hurricane
Sandy
Oklahoma

6. Concentrated Giving Day 1-7

7. Hurricane Sandy: Similar Pattern
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000

8. Hurricane Sandy: Top Charities
1. American Red Cross (62%)
2. Salvation Army
3. AmeriCares
4. Matthew 25: Ministries
5. Covenant House
6. Feeding America
7. Human Society of US
8. Save the Children

9. Hurricane Sandy: Key Trends
Employee
Giving
17%
Social Good
Platforms
34%
Media Sites
29%
Portal
Giving
7%
Charity
Websites
13%
• Average donation slightly higher
(domestic vs. international)
• More corporate response, especially for employees
(your bank, your credit card company etc.)
• Perfecting multichannel
(websites, mobile, social, TV, radio -- even ATMs!)
• Donate call to action spread quickly via social media

10. Sample Response Efforts

11. 5 Steps to Effective Corporate
Disaster Giving Campaigns
1. Decide When to Respond
2. Set the Response Scope
3. Choose Your Cause Partner(s)
4. Frame the Call to Action
5. Tell Your Story
Source: Network for Good eGuide

12. Superstorm Sandy Response
Over 6,500 of our volunteers were not volunteers prior to Sandy

13. Engaging Spontaneous Volunteers
Reaching Us Reaching Them
www.redcross.org

14. What Spontaneous Volunteers Did
Shelter Operations
Volunteer Intake
Warehouse and
Logistics
Relief Supplies
Distribution
Feeding
Client Case Work
Call Center

15. What We’re Doing
• Shifting our focus
• Restructuring volunteer jobs and tasks
• Outreach pre-event
• Setting and managing expectations
• “Door to floor” in 30 minutes
• Training via online and mobile platforms
• Workforce training on spontaneous volunteer
engagement

16. Microsoft’s Corporate
Response

17. Engage Community

18. Engage Employees
$1.5 MILLION
INCLUDING MICROSOFT MATCH
Hurricane Sandy
Web
Social Media
E-mail
New Employee Orientation
Annual Giving Campaign

19. Engage Subsidiaries
BOSTON TRAGEDY
- Local donations
- Local partnerships
- Local events
CHINA EARTHQUAKE
- Local donations
- Local partnerships

20. Employee-led Initiatives
$1 MILLION
INCLUDING MICROSOFT MATCH
Japan
Earthquake
& Tsunami
$29,000 Fishing
Sheds

21. Q&A
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• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”

22. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
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23. Save the Date – September 10th
23
Engaging the Millennial Workforce
Tuesday
Septebmer 10th, 2013
10-11 a.m. PT (1-2 p.m. ET)
Register here:
https://www1.gotomeeting.com/register/965487681
Featuring:
Liz Maw
CEO, Net Impact