Making Big Bets: How changes in volunteer engagement strategies pay off!

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What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working? Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen. Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.

Regierungs- und gemeinnützige Organisationen

Page
How changes in volunteer
engagement strategies pay
off.
To hear the presentation by phone call:
(415) 655-0059
Access Code: 884-932-437
Beth Steinhorn @JFFixler
President, JFFixler Group
Carla Lehn @kala52
CVA, Library Programs Consultant, California State
Library
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Follow this webinar on Twitter to join
the conversation! Hash tag: #VMlearn

JFFixler Group © 2015
Flickr: Hopkinsii
Baby Boomers
1946 - 1964: 80 million Boomers born
2006: First Boomers turned 60
2007: Nonprofits poised for tidal wave of
volunteers

JFFixler Group © 2015
Baby Boomers
Source: Managing Intergenerational Conflict in the Workplace, Susan Heywood
 The “Me” generation
 Career oriented
 First mobile generation
 “Love the good life”
 Managing many of
today’s organizations
 Leave a social legacy
 Have skills to share

JFFixler Group © 2015
Boomer Expectations (2005-2007)
Optimistic about retirement
Planned to work during retirement
More conservative financial
predictions regarding retirement
Volunteering part of retirement
vision
Skills, skills, skills

JFFixler Group © 2015
Disconnect
How Boomers
want to
engage
How nonprofits
are ready to
engage them
Flickr: James Petts

JFFixler Group © 2015
Case Study: Creating Strategic
Volunteer Roles
PIH Health:
A Community Hospital
Identified
the Need
Formed
a Team
Provided
Training
Charged
the Team

JFFixler Group © 2015
Case Study: Creating Strategic
Volunteer Roles
Team
interviewed
staff
Recommended
policy changes
Identified new
positions
PIH Health:
A Community Hospital

JFFixler Group © 2015
Case Study: Creating Strategic
Volunteer Roles
New Volunteer Roles
• Patient Biographers
• Volunteer Interviewers
and Orientation Leaders
• Healthy Living Educators

JFFixler Group © 2015
Case Study: Creating Strategic
Volunteer Roles
Next Steps:
Team 100
• Recruit 100 new skilled Boomer
volunteers
• Engage Boomers as talent scouts
• Additional roles: Ambassadors,
newsletter writers and editors, pet
therapy, surveyors, etc.

JFFixler Group © 2015
Boomer Savvy Organizations
• Commit to Learning
• Adjust Expectations
• Assess Needs and Identify
Strategic Roles
• Engage Champions
• Learn through Pilots

Get Involved Goals
Promoting civic
engagement
through California
Public Libraries:
– Focus on Skills-Based
Volunteering
– Increase Library
Volunteerism
– From Volunteers to
Library Advocates

What We Learned That Works
• Seek Input
• Identify “Champions”
• Management Support
• Assigned Staff
• Clear, Meaningful
Volunteer Roles
• Cast a Wide
Recruitment Net
• Measure Results

We’re Getting Results . . .
• 84% of libraries statewide
signed up by Year 2
• 52% increase in library
volunteers in 5 years
• 750 referrals/month on
VolunteerMatch
• 79% first time volunteering
for library
• 60% told friends about
library services
• 30% recruited friends to
volunteer at the library

More Results: New Skilled Volunteer
Roles
• Job Center Coach
• Event Planner
• Computer Tutor
• Graphic Designer
• Photographer
• Adult Literacy Tutor
• Coordinator, After School
Programs
• Homework Coach
• Social Media Specialist
• Public Relations Specialist

Role of the Project Leader
• Cheerleader
• Engage Leadership
• Ensure High
Quality Training
• Communicate
• Provide Resources
• Share Results
• Scale Investments

Access our Resources
• Website – getinvolved.library.ca.gov
• Clearinghouse of Sample Materials
www.getinvolvedca.org
• Free Volunteer Engagement Online Course
http://www.transforminglifeafter50.org/tools-
ideas/volunteers/volunteer-engagement-course
• Me: Carla Lehn: carla.lehn@library.ca.gov

20
What's Next in Volunteer Engagement?
Get concrete tips and general advice
for taking your program
into the future from 35 experts.
It's all in VolunteerMatch's new book,
Volunteer Engagement 2.0: Ideas and
Insights Changing the World.
Buy the book:
learn.volunteermatch.org/book
#35experts

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1. Page

2. Page How changes in volunteer engagement strategies pay off. To hear the presentation by phone call: (415) 655-0059 Access Code: 884-932-437 Beth Steinhorn @JFFixler President, JFFixler Group Carla Lehn @kala52 CVA, Library Programs Consultant, California State Library Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn

4. JFFixler Group © 2015 Baby Boomers Source: Managing Intergenerational Conflict in the Workplace, Susan Heywood  The “Me” generation  Career oriented  First mobile generation  “Love the good life”  Managing many of today’s organizations  Leave a social legacy  Have skills to share

5. JFFixler Group © 2015 Boomer Expectations (2005-2007) Optimistic about retirement Planned to work during retirement More conservative financial predictions regarding retirement Volunteering part of retirement vision Skills, skills, skills

10. JFFixler Group © 2015 Case Study: Creating Strategic Volunteer Roles Next Steps: Team 100 • Recruit 100 new skilled Boomer volunteers • Engage Boomers as talent scouts • Additional roles: Ambassadors, newsletter writers and editors, pet therapy, surveyors, etc.

12. Get Involved Goals Promoting civic engagement through California Public Libraries: – Focus on Skills-Based Volunteering – Increase Library Volunteerism – From Volunteers to Library Advocates

13. What We Learned That Works • Seek Input • Identify “Champions” • Management Support • Assigned Staff • Clear, Meaningful Volunteer Roles • Cast a Wide Recruitment Net • Measure Results

14. We’re Getting Results . . . • 84% of libraries statewide signed up by Year 2 • 52% increase in library volunteers in 5 years • 750 referrals/month on VolunteerMatch • 79% first time volunteering for library • 60% told friends about library services • 30% recruited friends to volunteer at the library

15. More Results: New Skilled Volunteer Roles • Job Center Coach • Event Planner • Computer Tutor • Graphic Designer • Photographer • Adult Literacy Tutor • Coordinator, After School Programs • Homework Coach • Social Media Specialist • Public Relations Specialist

16. Role of the Project Leader • Cheerleader • Engage Leadership • Ensure High Quality Training • Communicate • Provide Resources • Share Results • Scale Investments

17. Access our Resources • Website – getinvolved.library.ca.gov • Clearinghouse of Sample Materials www.getinvolvedca.org • Free Volunteer Engagement Online Course http://www.transforminglifeafter50.org/tools- ideas/volunteers/volunteer-engagement-course • Me: Carla Lehn: carla.lehn@library.ca.gov

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20. 20 What's Next in Volunteer Engagement? Get concrete tips and general advice for taking your program into the future from 35 experts. It's all in VolunteerMatch's new book, Volunteer Engagement 2.0: Ideas and Insights Changing the World. Buy the book: learn.volunteermatch.org/book #35experts

Making Big Bets: How changes in volunteer engagement strategies pay off!

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