Nonprofit Insights: The Untapped Power of Volunteer Stories

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Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference. What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free? But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video. Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.

Business Technologie

The Untapped Power of
Volunteer Stories
June 19, 2013
#vmlearn

Who are we?
2
#vmlearn
Toan Lam
Creator & Host
Go Inspire Go
@GoInspireGo
Goinspirego.com
Villy Wang
Founder, President, CEO
BAYCAT
@baycatSF
BAYCAT.org

Authentic stories + leverage social media = action
• Multimedia platform to tell stories of everyday heroes that inspire
action
• Action items at end of every video
• Over four years with 40-60 volunteers worldwide contributing
$500,000+ work
• Content sharing with HuffPost & Deepak Chopra’s Intent.com
About

Phoebe Food Bank
• Kindergartner starts campaign to collect aluminum cans – goal
$1,000
• Raises $3,700+ for 18,000 meals
• GIG creates video goes live

Phoebe:
• Video goes viral: 32,000 views
• Viewers contribute $20,200+ for
80,000 meals
• Tyson Chicken sees GIG video and
donates 15 tons (35,000 lbs) of chicken
for 150,000 meals
Effect
• GIG Creates Video #2
• Kindergartners replicate $3,500

Why Stories are Important
*Storytelling part of every culture
*Connects everyone
Why tell your story?
• Visibility
• Volunteers
• Funding

Find a Story
• Dig around within your org. and those you
serve
• Use Social Media Tools: FB/Twitter to
crowdsource story ideas
• Survey Monkey
• Doodle

Telling a Good Story: Basics
Structure of a compelling story:

Telling a Good Story: Elements
5 W’s and How!

Production Tips on how to create a
Compelling Video
• KISS – Keep it simple stupid
• Light the Way
• Can YOU hear Me Now?
• Steady Hands/Tripod/World is YOUR Tripod
• Hold shots for 15-20 secs.
• Variety of Shots
• See Dog, Say Dog

Yet, she thinks her story doesn’t matter.

One Story at a Time.
Empower Youth. Transform
Communities.

Animation
Documentary
Filmmaking
Video Production
Music Production
Video Gaming and
Apps
Educates

Tiffany Jones
Speaking @ Yahoo! Worldwide

Nick Quesada,
Junior
Columbia College
Film School
& His Parents

Jose Alfaro
BAYCAT Studio
Production Manager
Mentor
+ started as an intern
+ 1st to graduate from college

villywang@baycat.org
follow me @VillyWang
www.facebook.com/BAYCATS
F
www.baycat.org

Questions?
32
#vmlearn
Toan Lam
Creator & Host
Go Inspire Go
@GoInspireGo
Goinspirego.com
Villy Wang
Founder, President, CEO
BAYCAT
@baycatSF
BAYCAT.org

Next month: Being
Fearless with The Case
Foundation
http://learn.volunteermatch.org
#vmlearn

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Raising capital is a pivotal process for any startup. This document outlines the vital phases every entrepreneur must navigate to transform an idea into a flourishing business. This resource provides a clear, detailed map of the funding landscape, from early angel rounds to the final stages before an IPO. Key Highlights from the Document: 1) Pre-Seed and Seed Funding: These initial stages are crucial for getting your startup off the ground, focusing on proving your concept and building a minimum viable product (MVP). 2) Series A to C Funding: As startups progress, funding rounds grow larger and focus shifts from proving viability to scaling the business, enhancing market share, and possibly even preparing for global expansion. 3) Bridge and Mezzanine Financing: These less common but crucial stages provide the necessary capital to bridge gaps between major funding rounds or prepare for a public offering. 4) IPO: The ultimate goal for many startups, going public opens new avenues for capital and provides liquidity for early investors.

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Nonprofit Insights: The Untapped Power of Volunteer Stories

1. The Untapped Power of Volunteer Stories June 19, 2013 #vmlearn

2. Who are we? 2 #vmlearn Toan Lam Creator & Host Go Inspire Go @GoInspireGo Goinspirego.com Villy Wang Founder, President, CEO BAYCAT @baycatSF BAYCAT.org

4. Authentic stories + leverage social media = action • Multimedia platform to tell stories of everyday heroes that inspire action • Action items at end of every video • Over four years with 40-60 volunteers worldwide contributing $500,000+ work • Content sharing with HuffPost & Deepak Chopra’s Intent.com About

5. Phoebe Food Bank • Kindergartner starts campaign to collect aluminum cans – goal $1,000 • Raises $3,700+ for 18,000 meals • GIG creates video goes live

6. Phoebe: • Video goes viral: 32,000 views • Viewers contribute $20,200+ for 80,000 meals • Tyson Chicken sees GIG video and donates 15 tons (35,000 lbs) of chicken for 150,000 meals Effect • GIG Creates Video #2 • Kindergartners replicate $3,500

7. Why Stories are Important *Storytelling part of every culture *Connects everyone Why tell your story? • Visibility • Volunteers • Funding

8. Find a Story • Dig around within your org. and those you serve • Use Social Media Tools: FB/Twitter to crowdsource story ideas • Survey Monkey • Doodle

9. Telling a Good Story: Basics Structure of a compelling story:

10. Telling a Good Story: Elements 5 W’s and How!

11. Production Tips on how to create a Compelling Video • KISS – Keep it simple stupid • Light the Way • Can YOU hear Me Now? • Steady Hands/Tripod/World is YOUR Tripod • Hold shots for 15-20 secs. • Variety of Shots • See Dog, Say Dog

12.

13. The Wang Bunch

14.

15. Yet, she thinks her story doesn’t matter.

16.

17. One Story at a Time. Empower Youth. Transform Communities.

18.

19.

20. Animation Documentary Filmmaking Video Production Music Production Video Gaming and Apps Educates

21. Professional Critique @ Pixar

22. Tiffany Jones Speaking @ Yahoo! Worldwide

23. Employs

24.

25.

26. Entertains

27.

28. Nick Quesada, Junior Columbia College Film School & His Parents

29. Jose Alfaro BAYCAT Studio Production Manager Mentor + started as an intern + 1st to graduate from college

30.

31. villywang@baycat.org follow me @VillyWang www.facebook.com/BAYCATS F www.baycat.org

32. Questions? 32 #vmlearn Toan Lam Creator & Host Go Inspire Go @GoInspireGo Goinspirego.com Villy Wang Founder, President, CEO BAYCAT @baycatSF BAYCAT.org

33. Next month: Being Fearless with The Case Foundation http://learn.volunteermatch.org #vmlearn

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