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AVA Survey Panel Research / June 2013
1. AVA Research Panel
AVA Panel
Turns AVA members into verified
sample for your surveys, focus groups
and other market research.
Today:
Vascular Access market trends.
2. AVA Research Panel
AVA Panel – The Vitals
•505 Verified AVA members
•65% have > 15 years experience
with insertion and maintenance of IV
catheters
3. AVA Research Panel
AVA Panel – The Vitals
•94% work in a patient-care setting
•73% work in a hospital
•67% are on the IV or vascular access
team
4. AVA Research Panel
AVA Panel – The Vitals
•94% participate in budget decisions
•34% have budget authority
•63% are an IV team member or IV
team manager
5. AVA Research Panel
Top challenges industry should address.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
More and
better
resources for
clinician
education
Data collection
and sharing
tools that
enable
benchmarking
More research
to advance VA
best practices
Stronger
business cases
to justify adding
staff
Better solutions
to eliminate CA-
BSI
Reduce time
spent on
documentation
Help eliminate
blood exposure
Help eliminate
needlestick
injuries
Help eliminate
mediaction
errors
Other
n = 170
6. AVA Research Panel
#1 Challenge suppliers
should address
+ 15 years exp Budget AuthorityMDs
Overall
RNs
Data collection and
sharing tools that
enable benchmarking
Data collection and
sharing tools that
enable benchmarking
More and better
resources for clinician
education
More and better
resources for clinician
education
More and better
resources for clinician
education
n = 170
7. AVA Research Panel
Respondent Type #1 Industry Concern
Practicing over 20 years Data collection and sharing tools that enable benchmarking
Practicing under 20 years More research to advance VA best practices
Key decision makers Data collection and sharing tools that enable benchmarking
Not key decision makers More and better resources for clinician education
Teaching hospitals Stronger business cases to justify adding staff
Community hospitals Stronger business cases to justify adding staff
Military/Government hospitals More and better resources for clinician education
Over 251 beds Stronger business cases to justify adding staff
RNs More and better resources for clinician education
BSNs More and better resources for clinician education
n = 170
8. AVA Research Panel
Insights
•“Give me help”. My biggest
problems are education and staffing
•The 1st clinical challenge: infection
•Companies should benchmark
themselves in context of providing
education
9. AVA Research Panel
Done most to advance
practice past 5 years
+ 15 years exp Budget AuthorityMDs
Overall
RNs
BARD
3M
Teleflex
BARD
Teleflex
3M
BARD
Teleflex
3M
BARD
3M
Teleflex
•BARD
•Teleflex
•3M
n = 170
10. AVA Research Panel
Leader to advance
practice next 5 years
+ 15 years exp Budget AuthorityMDs
Overall
RNs
BARD
3M
Angiodynamics
BARD
Teleflex
SonoSite
BARD
Teleflex
Angiodynamics
BARD
Angiodynamics
Teleflex
•BARD
•Teleflex
•Angiodynamics
n = 170
11. AVA Research Panel
Insights
•BARD strength, overall stasis in
leadership
•3M leading the future?
•Disruption opportunity from startups?
•Low expectations for smaller
companies on advancing practice
12. AVA Research Panel
53.10%
20.69%
8.28%
4.14% 3.45% 3.45% 2.76% 2.76%
1.38%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Non-X-Ray PICC
tip location
technologies
Bedside
Ultrasound
CT Power
injection rated
PICC’s and CVC’s
IV catheter
stabilization
technologies
Antimicrobial
catheter
coatings
Antimicrobial
catheter
dressings
Needleless
Connector
alcohol caps
Peripheral IV
catheters that
reduce exposure
to blood during
insertion
Other
Tech with greatest impact
in the past 5 yearsn = 170
The Long Tail…
13. AVA Research Panel
Tech with greatest impact
in the past 5 years
+ 15 years exp Budget AuthorityMDs
Overall
RNs
Non-X-Ray PICC tip
location technologies
Non-X-Ray PICC tip
location technologies
Non-X-Ray PICC tip
location technologies
Non-X-Ray PICC tip
location technologies
•Non-X-Ray PICC tip
location technologies
•Bedside ultrasound
n = 170
14. AVA Research Panel
I commonly see products
that could be improved
+ 15 years exp Budget AuthorityMDs
Overall
RNs
81% agree 67% agree 71% agree 65% agree
70% agree
n = 170
15. AVA Research Panel
71.01%
65.09% 63.91%
61.54%
53.25%
43.20%
40.24%
20.12%
13.61%
1.18%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Provides education in addition to productsIs trustworthy and ethicalIs committed to advance the practice of Vascular Access PracticeKnows how to best implement and use their productsProvides the best quality productsProvides the leading technologies in their product categoryProvides the best customer serviceHas the most knowledgeable, responsive sales consultantsOffers the lowest price productsOther
#1 Attribute industry
supplier should possessn = 170
16. AVA Research Panel
#1 Attribute industry
supplier should possess
+ 15 years exp Budget AuthorityMDs
Overall
RNs
Provides the leading
technologies in their
product category
Is trustworthy and
ethical
Provides education
in addition to
products
Is trustworthy and
ethical
Provides education in
addition to products
n = 170
Is trustworthy and ethical
17. AVA Research Panel
Industry isn’t listening to
me to guide their efforts
+ 15 years exp Budget AuthorityMDs
Overall
RNs
*** 63% agree 59% agree 54% agree
56% agree
n = 170
18. AVA Research Panel
I get too many requests
to answer surveys
+ 15 years exp Budget AuthorityMDs
Overall
RNs
79% disagree 94% disagree 96% disagree 89% disagree
95% disagree
n = 170
19. AVA Research Panel
The AVA Panel
Turns AVA members into verified
survey research sample for you.
Surveys Focus Groups Phone Interviews
20. AVA Research Panel
Leverage the AVA Panel
•Most response quotas met in 48 hrs
•Target surveys to specific types of
healthcare professionals
•Survey design and analysis services
•Extremely high-quality sample
21. AVA Research Panel
Corporate Benchmarks
•68% of leading vascular-access
marketers usually or always conduct
research before making important
decisions.
•50% will pay $12,000 to $15,000 to
collect 100 responses from vascular-
access professionals (AVA panel
average is $6,400)
24. AVA Research Panel
Education and
research: Top priorities
for the VA industry
In a July survey of 168 AVA members, 111 of the 168 chose
education or research as the most pressing challenges for
industry partners to address. Overall, 3 out of 4 top
priorities for the practice of Vascular Access are focused on
better education and research.
In particular:
1. More and better resources for clinician education
2. Data collection and sharing tools for benchmarking
3. More research to advance VA best practices
Vascular Access professional segments that were more
likely than average to see a need for clinician education
were: Non decisions makers, military/govt. hospitals, RNs,
BSNs
Vascular Access professional segments that were more
likely than average to see a need for benchmarking tools:
Practicing over 20 years, decision makers
Vascular Access professional segments that were more
likely than average to see a need for research on best
practices were: Practicing under 20 years
The survey also revealed that among the lowest priorities
were eliminating medication errors, needle stick injuries
and blood exposure.
To learn about this research, or to conduct your own
research with AVA members, please contact
info@avasurveys.com
