Conference of Gerald Kromer (last edition of VoIP2DAY) about Cloud. Gerald Kromer tell us that for many spanish customers, enterprise communications even today still means propietary on-site technology supported by expensive maintenance contracts. For enterprise customers, cloud provides superior economics, flexibility and simplicity. And for partners, CasS offers the opportunity to drive growth and recurring revenue while positioning their strength of customer intimacy and service.

1. Win-Win for Customers and Partners –
Why Cloud is the new Standard
Dr. Gerald Kromer
COO, NFON AG

2. 1 Dun & Bradstreet, Inc FORM 10-K, 2013
2 Eastern Management Group, Global PBX market to 2018
3,5
BILLION
WORKING
PEOPLE
235 MILLION
COMPANIES 1
MORE
THAN
NEED TO COMMUNICATE
VOICE IS NO. 1
100% NEED A
TELEPHONY SOLUTION
60bn PBX MARKET
IN 2018 ²

3. 1848
Telephone
exchange
technology
1890s
Subscriber
dialing
within the
local
exchange
1910s
Incumbent
PSTN
1920s – 1980s
New
competitors
and
digitization
1990s
And
now?
Future
IP networks
2005
VOIP
Solutions

6. Unlimited
Capacity
Highest
Reliability & Security
Savings
Potential
Lifelong
State-of-the-Art
Ease of Use &
Administration

7. 1 Transparency Market Research, Unified Communication as a Service Market 2014 – 2022
2 Infonetics, 2014, Business Cloud VoIP and UC Services market size and forecasts report
3 PAC study 05/13 and 09/13
Very high
cloud affinity
in the Spanish
market > 20%
62.6
million seats in
service in 2018 2
3.1M
enterprises
in Spain
Only 4%
Cloud
Telephony
Services
today

9. Elektrobit
• Elektrobit is a supplier of embedded solutions, cloud
computing and services for the automotive industry
• More than 1.900 employees
• More than 15 subsidaries
Highly complex solution
• Integration of several local offices
• Integration of the NFON API
• Usage of various telephone system
features, i.e.
 FMC mobile integration
 Computer Telephone Integration
 Call Center Monitoring
 Voice Encryption
Full integration of
Microsoft “Skype
for Business“ with
“NFON for Skype
for Business”
Challenge
• Full self administration
• Highest security standard
• Very fast roll-out

11. Collaboration
and CEBP
Highly flexible
working
environments
Native
mobile
Web app
feature
Interop on
APIs
Legislation
TRENDS
TECH-
NOLOGY
Source: Own Analysis + Techtarget Network Top 10 UCC news highlights reveal 2015 trends
Vertical
solutions
Call Center
Integration
solutions SOLUTIONS

12. 12
THE CUSTOMER’S
CHOICE

13. 13
Price-
Performance
Ratio
Technical
Competence &
Reliability
Location of
DCs
Customer
interface
Support

15. THE
CHANNEL
Full Service
Customers expect enterprise communication
services out of one hand.
Local
Customers want a local contact in their language
and the possibility to have someone on-site.
Knowledge of the customer
Even though the cloud is all about ease of use, customers
need a competent partner to navigate their migration.
Customer Interface
Importance of close and direct customer
interface, all along the process

17. Recurring
Revenues
Add-on
Sales
Growth
Future-
Proof
Solution
Partner Training &
Skilling
Latest
Technology
Marketing
Support
Always
up to
date
Quality
Service
Local
Contact
Full
Flexibility
Customer
Reliability
&
Security
Full
Scalability
Cost
Efficiency

19. 19
NFON

21. 21

22. 22
THANK YOU
@nfon_ag
#voip2day