The document discusses how web search is changing from a focus on traditional web pages to a more personalized experience that incorporates various types of content from across the internet. Search engines are expanding what they index to include knowledge graphs, images, news, and social media content. They also want search to be personalized to each individual user based on social connections and past search history. This has resulted in issues like filter bubbles and a lack of transparency around what sources are considered authoritative. The document advocates for individuals to become more active online by contributing and curating content across various social platforms and services to establish expertise and guide others.

1. The changing landscape of web
search
Phil Bradley
http://www.philb.com

3. Traditional search engines
• Focus on web pages
• Emphasis the old, not the new
• Give no indication of authority

5. This results in
• Poor quality data
• ‘Gaming’ of the engine
• Acceptance of results

6. A search engine wants to be
everything
•Knowledge graph
•Personal results
•Images
•Web pages
•News
•Related searches

7. Search engines don’t want you to think

8. Hunt the advanced search!

9. As for Bing...

10. Filter bubbles
http://www.flickr.com/photos/sheepies/2680273398/

11. Search is broken

12. Search engines
• Want to be everything to
everyone
• Be personalised
• To make money from advertising

13. Growth of data
http://3.bp.blogspot.com/-
mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one-minute.jpg

16. http://www.seo-smo.net/content-beyond-the-search-engines/

17. The rise of social search

19. http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216

20. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png

22. Google fights back

25. When we need to know
• We go to authoritative sources
– (How do we know what they are?)
• We go to places that we trust
– Libraries, schools, official materials
• We ask the people that we know

26. How should we be in the future?
• More active in social media
• Contributing across the internet
• Commenting, sharing content
• Guiding people

27. Using Bookmarking services

28. Why?

29. Delicious
http://www.delicious.com/philbradley

30. Tag filters

31. RSS Feed

32. Network feed

33. Use your feed elsewhere

34. Diigo
http://www.diigo.com/user/philbradley

35. Diigo network

36. Diigo groups

37. Tumblr

38. Follow some blogs

39. Find people you know

40. Then follow ‘em!

41. Main screen

42. News Curation tools

43. Zite

44. Zite top stories

45. FlipBoard

47. Pulse News

49. News curation via the web

50. News.me daily digest

51. Scoop.it

52. Trailmeme

53. Pearltrees

54. Jogtheweb
http://www.jogtheweb.com/run/FKRZ1SQDhvv7/Multimedia-resources-for-librarians

55. LiveBinders

56. Museumbox

57. Klout, statistics and reach

60. ManageFlitter

61. Tweetreach

63. Twiangulate

64. MentionMap

65. TweetStats

66. Pinterest

67. Slideshare

68. Lanyrd

69. And many more...

70. In summary
• Future emphasis on the person, not the site
• Authority resides in the individual
• We can and should be everywhere
• Adding content as well as using it

71. Thank You!
• philipbradley@gmail.com
• philb@philb.com
• http://www.philb.com
• @philbradley
• http://pinterest.com/philipbradley/
• https://delicious.com/philbradley
• https://www.youtube.com/user/PhilbradleyUK