Over 2,000 sales and marketing pros use NeedTagger to connect with their market during critical moments of need. Great for social selling, sales prospecting, customer support and content marketing. Free trial, available on the web and in HootSuite.

1. The Customer Search Engine for Social Media
www.needtagger.com

2. Who is ?
We connect sales & marketing pros
with prospects & customers
during critical moments of need.

3. Social Selling Is Here To Stay
Social Prospecting
Lead Nurturing
Faster Closing
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4. The Challenge With Social Prospecting
Fact: you are connected to less than 10%
of your socially-active prospects
Prediction:
most will
never connect.
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5. The Challenge With Social Prospecting
How will you reach the other 90%?
• Networking? Yes! (if you can) LinkedIn is awesome.
• Fans and followers? they rarely engage (1% per post)
• Display ads? they interrupt or are ignored (<1% CTR)
• Influencers? not dependable, and take a lot of work
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6. NeedTagger connects you with people who need
your products, services and assistance right now.
Social prospecting for front-line professionals
– For sales pros, lead generators, customer service reps, business owners, etc.
– Monitor: identify people who need your offerings, content and assistance
– Engage: solve problems, answer questions, share content - and sell
– Analyze: market demand over time, traffic generated
Natural and cost-effective
– Intent Marketing: connect with people during moments of need
– Save time monitoring
– 20% CTR; less than $1 per click
– Pricing starts at $20 / mo per user (5 streams)
Simple and convenient
– 100% self-service & easy to customize
– 5-minute setup
– Daily email alerts
– API available soon; CRM integrations planned.
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7. How NeedTagger Works
1 NeedTagger identifies people on Twitter expressing needs (intent) related to
your business.
2 You tag prospects by following, listing, re-tweeting or offering content/advice.
3 Prospects click on your links, visit your landing page, reply & follow you back.
4 Now you’re connected.
3
2
1
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8. Old-Fashioned Prospecting – For Social Media
(back of our business card)
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9. Real-Time Engagement Panel Our Anti-Spam policy
Capture leads, generate traffic and help people solve problems.
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10. Create Streams for Specific Markets & Objectives

11. 5-Minute Setup Our Anti-Spam policy
Works like a Customer Search Engine.
Target Prospects by
– Industry
– Conversation Type (intent)
– Discussion Topics (keywords)
– Location (2 types of filters)
– Profile / Bio (job title, interest)
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12. Unique Analytics
Track market demand for your stuff over time.
Our Anti-Spam policy
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13. Twitter Prospecting Options Compared
We offer the most direct way to reach prospects on Twitter.
Twitter Time
Marketing to
Option Reach Targeting Value CTR Cost
Outreach People who need Intent, 5 mins 5%-83% $ 20 per mo/user
Marketing you right now (90%) Profile, < $1.00 CPC
(direct) Geo
Share content People who follow Interests Months <1% $2,000-7,500 / mo.
with followers you (<10%) (example)
(earned)
Promoted People who may be Interests, 5 mins <1%* $2.50 to $4.00 CPF
Tweets & interested in your Demo, or $0.75 to $1.50 CPE
Accounts (paid) content Geo 3-5%**
* In timeline, several independent studies ** In search results, per Jack Dorsey, June 2012
CPC = cost per click
CPF = cost per follower
CPE = cost per ‘engagement’ (reply, retweet, share, click, DM)
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14. Benefits of Marketing to Intent
How It’s Different Benefits
• Intent-filtered streams • Save time
• Direct to prospect • <$1 per click
• Address their needs • 5-80% CTRs
• Greater reach • More leads
• Job-specific streams • Easy to deploy
Intent Marketing is marketing a product or a service based on the
consumer’s intent to adopt, purchase or consume that particular service
which may have been either explicitly or implicitly conveyed by the
subscriber.
- Wikipedia
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15. A Greenfield Opportunity
Every day, millions of people express commercially relevant needs in
social media. This ‘latent demand’ is mostly ignored by businesses.
150 million needs expressed per month
Doubling every year
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16. Testimonials
From our customers (unsolicited)
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17. How To Introduce Yourself to a Prospect on Twitter
NeedTagger users doing it right.
See more Customer examples in our Pinterest gallery.

18. Learn More
On the web:
Available in HootSuite (see App Directory)
On our blog
• How To Create A Customer Prospecting Stream
• 10 Ways To Introduce Yourself to a Prospect On Twitter
Customer Service Center
• http://needtaggerinc.zendesk.com/home
Create your first stream now (for Free)
• http://app.needtagger.com/get-started