Architect the Data Center of Your Dreams - Frank Brix Pedersen, Systems Engineer, PernixData

1. Always Perfect Storage
Optimize Storage Performance, Management
and Cost in Every Data Center
Frank Brix Pedersen
Systems Engineer
frankbrix@pernixdata.com

2. © PernixData. All rights reserved.
Why is storage so challenging?
2
Management
Limited visibility, predictability
and control
Performance
Storage bottlenecks cause 70%
of VM performance issues
Cost
Overprovisioning. Constant refreshes.
High operations costs.

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Is the storage industry solving the problem?
3
Flash
(10 to 100 µs)
HDD
(1 to 10 ms)
Adoption of
faster media
Optimized data
placement and
contextual awareness
RAM
(100 ns)
Legacy
Hybrid
Array
All-Flash
Array
Hyper-
converged
Storage
Server
Hypervisor
Application
You want to
be here!!

4. © PernixData. All rights reserved.
What is really needed?
4
Smart Storage
Application intelligence (VM-aware)
Fast Storage
I/Os close to the application
Cost-effective storage
Scale-out with demand
Our Mission: Build the perfect storage for your virtualized data center

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Experienced founders
 Poojan Kumar, CEO (Exadata co-founder; head VMware data group)
 Satyam Vaghani, CTO (VMware Storage CTO; creator of VMFS and VVOLS)
Engineering experts from VMware, Oracle, NetApp, EMC, etc.
Top backers (Marc Benioff, John Thompson, Mark Leslie, ..)
PernixData: Storage and virtualization experts
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Always perfect storage
6
Smart Storage
Application intelligence (VM-aware)
Fast Storage
I/Os close to the application
Cost-effective storage
Scale-out with demand

7. © PernixData. All rights reserved. 7
Eliminate the guesswork
Real-time VM and storage analytics
Predictive design recommendations
100% hardware agnostic
PernixData Software
VM
intelligence
Infrastructure
intelligence
Holistic VM and Storage Management
Any shared storage

8. © PernixData. All rights reserved.
Turn big data into big knowledge
Accurately understand workload behavior (read/write, block sizes)
Accurately size storage for performance
Which VMs are performing poorly? Why? How do you fix permanently?
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Optimize storage for application
rollouts and upgrades
Eliminate troubleshooting
headaches
Avoid overprovisioning costs

9. © PernixData. All rights reserved. 9
What is PernixData Architect
VM intelligence 
Infra intelligence
Architect Agent Architect Agent Architect Agent
Architect Data System and Analytics
VM metadata 
Infra metadata
 Actions
Architect User Console
Design Operate Optimize

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Predictive Analytics Ensure Proper Storage Sizing
Remove the guesswork (e.g. How much flash is needed?)
Avoid unnecessary storage hardware purchases
Ensure storage will meet application performance requirements
THEN
Vendor Sizing Tool
NOW
Architect – Working Set Estimate

11. © PernixData. All rights reserved. 11
Read / Write mix
 example 40% read 60% write
Read / Write IOPS
 Example 8.000 read IOPS and 12.000 write IOPS
Block size distribution of IOPS
 Example 4K blocks 25%, 8K blocks 35%, 64K blocks 40%
Working Set size (hot-data)
 Example a total of 20TB data, but how much is HOT, could be
anything from 1TB to 20TB
What do we need to design storage?

12. © PernixData. All rights reserved. 12
Architect Screen Shots

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Prescriptive analytics provide detailed recommendations
Avoid problems before they happen
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With Architect you will go full circle
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You want to be here…
Design
Deploy
Monitor
Optimize

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Always perfect storage
15
Smart Storage
Application intelligence (VM-aware)
Fast Storage
I/Os close to the application
Cost-effective storage
Scale-out with demand

16. © PernixData. All rights reserved.
Obey the laws of physics
Turn any SAN into an all flash array
Infrastructure level in-memory computing
10x faster than storage alone
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Any shared storage
PernixData Software
Low latency reads
and writes using
server flash / RAM

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It is all about location

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Where to use flash
Insert
Flash
Here
Or Insert
Flash
Here
Or use
RAM!

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Virtualization breaks storage performance
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Expensive storage upgrades & over provisioning
• • •
Random I/O patterns create storage
bottlenecks (“blender” effect)
Not enough storage
controller cycles
Performance

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FVP - Decouple storage performance
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Hypervisor
Capacity
Design & Management
Performance
Data Services

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FVP Innovation #1:
100% Non-disruptive
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Hypervisor
No reboots, application rewrites or process changes
No changes to VMs
Transparent to storage
Any Server
Any Storage
Any Flash/RAM
PernixData FVP Software

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FVP Innovation #2:
Flash & RAM clustered across hosts
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Seamless VM operations
– vMotion
– DRS
– HA
– Snapshot
– vCloud Director
Resilient and elastic layer of I/O acceleration
Hypervisor Hypervisor
PernixData FVP Software

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A Strategic infrastructure platform
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 Aggregate server RAM & flash into a data acceleration tier
 Dramatic performance gains with existing environment
Hypervisor
Performance
Hypervisor Hypervisor
• •
Scale-Out
Performance
I/O
closer to
VMs
Hypervisor
Performance
Capacity
Data Services
PernixData FVP Software

24. © PernixData. All rights reserved.
Over 300,000 enterprise applications accelerated
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0% 20% 40% 60% 80%100%
VDI - Other
Oracle Applications
VDI - Citrix
Custom
Oracle Database
Software Development
Other Database
VDI - Vmware
MS SharePoint
MS Exchange
Web Apps
General Infrastructure
MS SQL

25. © PernixData. All rights reserved.
Always perfect storage
25
Smart Storage
Application intelligence (VM-aware)
Fast Storage
I/Os close to the application
Cost-effective storage
Scale-out with demand

26. © PernixData. All rights reserved.
Any shared storage
Add performance and management as needed
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PernixData
SAN only
PernixData Software

27. Demo of Architect and FVP

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What can PernixData do for your business?
Optimize strategic business operations
Maximize IT efficiency
Save substantial money (hardware + operations costs)
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First storage hosting service with
guaranteed latency and IOPS
Avoid 2x expansion of SQL
cluster
Every work shift now has up to
date production data
Saved 62% on new SAN,
got 92% more performance
Avoided SAN upgrade,
saved $200,000
Avoided €250,000 in storage
overprovisioning costs
Upgraded MS Exchange
without a hitch
First storage hosting service with
guaranteed latency and IOPS

29. © PernixData. All rights reserved.
FVP Freedom:
Success comes from being bold
A FREE version of FVP
 Unlimited hosts and VMs (limit to one vSphere Cluster)
 Write through acceleration using RAM (limit 128GB RAM)
 Community supported
 For everyone. Forever.
Download Freedom at www.pernixdata.com today!
Download a free 30 day trial version of Architect and FVP Enterprise at
www.pernixdata.com today!
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Think outside the storage box
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Capacity
Design & Management
Performance
Marry VM and storage intelligence
Turn big data into big knowledge
Manage the entire IT lifecycle
PernixData Architect Software
VM-aware performance
10x faster applications (lower latency)
Predictably scale-out IOPS with compute
PernixData FVP Software
Data Services
Any shared storage
Stay Tuned!
Stay Tuned

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Q&A

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Thank you